Ed Miliband can learn from Obama the salesman

President Obama’s State of Union address was a politically shrewd and inspirational sales pitch. At times it felt like a return to the stirring rhetoric of his election campaign which so captured the hearts of not only Americans, but citizens across the globe. He was playing his back-up card, his own magnetic charisma and charm, in an attempt to recover the legacy of his first term. It was a bold speech but it wasn’t flawless; occasionally Obama uncharacteristically tripped over his words and the key policy goals won’t win over everyone. But often his tone and message seemed perfectly tailored to the mindset of his nation. Despite the patriotic focus on America however there are numerous lessons leaders of left-wing political parties around the world, especially Labour’s Ed Miliband, can learn from the tactics, execution and content of the President’s speech.

There was a somewhat forced emphasis on pluralism and cooperation across the political spectrum. Ed Miliband has already started to learn this lesson himself. He began his tenure as leader aggressively pursuing the Lib Dem vote and he has now softened his approach to encourage teamwork against the worst of the cuts, and leave the way clear for a Lib-Lab coalition. In particular he’s gone to considerable lengths to retract comments he made about Nick Clegg, in the heat of the moment swept up by the public venom for the man, to appease the Lib Dem leader in the event of a close parliament once again at the next election. President Obama repeatedly praised the new Republican leader of Congress and even incorporated the story of his humble background into the appealing sense of patriotism and history coursing through the blood of his words.

This search for common ground with Republicans was of course necessary. The Mid-Term results left Obama in a desperate legislative position and in dire need of supporters for his landmark policies on both sides of American politics. Health Care has bogged down Obama’s Presidency thus far and in this speech he sought to draw a line under it. In the spirit of national cooperation, which Obama highlighted so much during his election campaign and then unwisely forgot during his first years in power, he asked anyone with improvements to the Health Care Bill to come forward and work with him. He also quipped that he had heard some people still had problems with it, laughing off the gaping ideological divide. Instead he set his sights firmly on a new ambitious primary objective and set about selling it in a way that would appeal to both hesitant Republicans and indifferent voters.

At the core of this address was a striking commitment to green-tech and clean energy. You could see the firm imprint of the devastating Gulf of Mexico oil leak on the President’s words as he announced wave after wave of intention to develop green programmes. I urged David Cameron on this blog to utilise the platform presented by the oil leak for green growth and it seems Obama is finally seizing the opportunity to push through his Climate Change objectives under a different guise. And that’s the vital point about this speech; the way in which Obama sold the solutions to Climate Change and the environmental challenge.

Nowhere do the words “climate” or “global warming” appear in the text of the address. At no point does he bellow any frightening warnings about the excess of the American way of life, but the implications are there. He uses the guilt, anger and worry people feel about the oil leak to smuggle in leftist policies like the removal of subsidies for oil companies, who are “doing just fine on their own”, and tax breaks for millionaires. He cites the deficit, the Republican’s Holy Grail (much like the Conservatives here) as his main reason for such money saving measures, not punishing success, an obstacle so often to the removal of unfair, outdated tax relief for the wealthiest in the States. He reinforces his deficit argument still further by promising a prolonged spending freeze which he backs up with figures that claim to eat away at the debt at unprecedented levels. Could some Republicans be warming to the President’s policies?

You’d think not if he was emphasising investment for green energy and massive cuts to emissions. But Obama’s presentation of the measures was key. He talked about “winning the future” and set up the race for clean energy between America and China, drawing comparisons with the Communist struggle and the space race. He set about inspiring his countrymen, and patriotic Republican opponents, by fusing the need for a green revolution with a sense of historic nationalism and pride in America’s achievements.

“The first step in winning the future is encouraging American innovation. …

We’ll invest in biomedical research, information technology, and especially clean energy technology — an investment that will strengthen our security, protect our planet, and create countless new jobs for our people.

Already, we are seeing the promise of renewable energy. Robert and Gary Allen are brothers who run a small Michigan roofing company. After September 11th, they volunteered their best roofers to help repair the Pentagon. But half of their factory went unused, and the recession hit them hard.

Today, with the help of a government loan, that empty space is being used to manufacture solar shingles that are being sold all across the country. In Robert’s words, “We reinvented ourselves.”

That’s what Americans have done for over two hundred years: reinvented ourselves. And to spur on more success stories like the Allen Brothers, we’ve begun to reinvent our energy policy. We’re not just handing out money. We’re issuing a challenge. We’re telling America’s scientists and engineers that if they assemble teams of the best minds in their fields, and focus on the hardest problems in clean energy, we’ll fund the Apollo Projects of our time.”

When Obama was elected, even I in rural England, felt a part of real history for the first time in many years. It’s easy in our modern world to feel like it’s all been done and there are no discoveries left, no bold new challenges to conquer or visions to forge and realize. But with Obama’s reference to the “Apollo projects of our time” he excites people and presents Climate Change and its problems as an opportunity to reinvent in fairer, bigger and better ways. He pledged to aim for 80% of American energy to be green by 2035 and for 80% of Americans to have access to the enormous potential of high-speed rail within 25 years.  When these figures are all about doom and gloom Climate Change, which some people still doubt, they leave voters cold. But simplify the message to security, better environment and more jobs and a stronger economy, and they’re interested. 

I’ve thought for a long time that Climate Change is the challenge of our generation, one we cannot afford to ignore, but that it is also an opportunity for a reinvention of society with the potential to banish unfairness and find sustainable solutions to poverty. Green politicians are constantly going at the issue in the wrong way, an alienating way. Ed Miliband and his new Shadow Chancellor Ed Balls need a plan for growth. This plan needs to not only be credible and obviously a better route to deficit reduction than Coalition cuts, but inspirational and worthy of votes. Miliband needs his own “Big Society” idea and sell green growth, like Obama in his State of Union address, and he has it; a popular economic policy with a vision that can define his new party. Britons too have a strong sense of history, when it’s properly stimulated, and Miliband could make the case for Britain becoming a world leader on green growth. In fact follow Obama’s example and major policy areas suddenly entwine and give much needed direction; the economy and the deficit, security and Britain’s foreign policy role, our partnership with America and Climate Change.

Of course Obama might not succeed and it certainly seems unlikely he’ll achieve everything he aimed for in his speech. But he has set out a direction for the end of his term. One that could potentially change his country and the world for the better. Ed Miliband can’t afford to dither much longer about the direction of his party. The longer he waits the harder it will be to achieve genuine policy goals he has long committed to, like a banking bonus tax, a solution to tuition fees and investment instead of cuts. Sell it all under the right sort of green banner and he has a refreshing, substantive alternative to Cameron’s bruising cuts and hollow “Big Society”.

In The Loop

Imagine a world in which Tesco invaded Denmark. That’s right the supermarket, grabbing itself a piece of prime Scandinavian real estate. Imagine television listings brightened by the presence of celebrity game show, Rape An Ape, complete with catchy theme tune. Imagine a political landscape in which David Cameron was a forgotten has-been like the Conservative leaders that preceded him and Tony Blair roams the streets of Baghdad, bearded, greying and haunted by his contorted legacy. These mad and brilliant ideas are all generated by the brain of Armando Iannucci for his hilarious and unique BBC series Time Trumpet. Loving this as much as I did I had no hesitation in snapping up In The Loop from amongst the many varied seasonal offers at HMV.

Released in 2009, In The Loop is of course a feature length, larger scale version of The Thick of It, an enormously successful political satire first launched on BBC4 that has since acquired a cult following. The popularity of the show is not just down to witty and intelligent scripts, but perhaps largely due to the superb and vibrant character that is Malcolm Tucker, political spin doctor. Played magnificently by Peter Capaldi, Tucker is Number 10’s attack dog, unleashed to deal with media storms reflecting badly on government. He spits out line after line of venomous insults, dripping with graphic and vulgar imagery. He hovers around in a frenzy, fretting about the incompetence of others. His swearing is so loud and non-stop that in one scene a passing American accosts him; “Enough with the curse words pal”. Tucker simply replies with a volley of typical vitriol.

In London Tucker is the big cheese, charging about confidently, marching into ministerial offices like he owns the place and intimidating cabinet members. Tom Hollander is an impressive addition to the cast as a bumbling everyman figure, essentially well meaning but conscious of his infant career. He tries valiantly to talk sense to Tucker, only to be bulldozed aside and dominated like the rest. A few too many slightly opinionated responses to interview questions about the developing situation in the Middle East and a “will they/won’t they” war (no prizes for guessing the recent crisis used for inspiration), and Hollander’s International Development minister is dispatched to Washington to quell fears about his resignation and bribe him back on side. Hilariously and accurately he is repeatedly told to stick to the government line, without being told clearly what this is, in fact he is simply baffled by the repeated blasts of explanation from Tucker.

In The Loop is impressive because once things shift to Washington the writers do a wonderful job of creating believable and amusing Yank career vultures too. Across the pond their own inter-departmental war is raging, between those for and against conflict, and no one will overtly announce what they’re rushing around and bickering about. A funny speech from Hollander’s character back home, trying to be ambiguous about the UK’s stance with typical MP speak, has been adapted and taken on by the pro-war Americans, with the cliché phrase “climb the mountain of conflict” isolated.

Tucker tags along for the ride, keen to ensure his mistake prone minister doesn’t balls up again. Hollander is accompanied by his geeky and clumsy new aide, played by Chris Addison, who gives a warm and funny performance. He is surprisingly well connected and becomes crucial to the plot, whilst remaining inept. Drawing his Washington trip he beds an old American university colleague and when this is found out by his British Foreign Office girlfriend on his return, he comically and awkwardly attempts to claim he did it to try and stop the war. Things zip along with laughs in every scene, the stateside action broken up with a constituency visit and an irate Steve Coogan, until the climax of a vote at the UN for or against military action.

Prior to the vote Malcolm Tucker is slapped down by his American superiors. In Washington he is a castrated beast, a joke to the hot shot Yanks. Push aside his vulgarity and the obvious point of the film and the series, to get us to look at the ridiculous and distorted nature of modern political spin, truly engineered and evolved by Blair with Alastair Campbell, and Tucker is irresistibly likeable as a character. He is weirdly brilliant at what he does. And bewilderingly you root for him as he rises from the ashes, despite the immorality and twisted motivation. You don’t mind so much as Hollander’s eventual moral stand is crushed by his masterful scheming. You laugh along and rejoice in his charisma and sheer balls, as he and fellow Scott sidekick Paul Higgins, playing Senior Press Officer Jamie McDonald back in Britain, smash their way to their objectives. In The Loop is an intelligent and endlessly funny Christmas present, but however much Tucker’s insults have you splitting your sides, you wouldn’t want him around the family turkey dinner table.