Tag Archives: traditional

Miliband can defeat his critics and Cameron’s leadership by reinventing the nature of opposition


Like it or not, love him or loathe him, David Cameron has proved himself to be a competent and capable leader in his first year in Number 10. He has shown himself to be easily the most adaptable Prime Minister of the 21st century and perhaps the most versatile and formidable party leader too. He has embraced the unique hurdles and challenges of coalition government to at once deliver radical policy his party believes in and please the electorate. He has vowed not to make the mistake of Tony Blair’s early years, in which political capital went unspent. He’s taken a blitzkrieg approach to numerous important issues and departments, somehow taking most of the country with him through a combination of confidence and yellow human shields.

Ed Miliband on the other hand, has been constantly under fire from both the media and Britain as a whole, and his own party. His leadership is generally, and not unjustifiably, characterised as ineffectual and inactive. He has more often than not chosen to stand by and do nothing but protest vocally at government plans. He has claimed to be the voice of Britain’s ordinary people and its “progressive majority”. His critics say that this majority doesn’t exist and even those that think it might, recognise that it has to be earned and forged from blood, sweat, tears and most crucially of all, policy.

Labour under Ed Miliband has produced almost no policy. His supporters and aides will argue that he’s been focusing on healing Labour’s image, bruised and battered by thirteen years of controversial government. But there has been no clear rebranding or change of direction either. The publication of elder brother David’s would-be acceptance speech last week highlighted just how much more Ed could have done from the start. I was critical of David’s lazy leadership campaign and even praised Ed’s more concrete vision. Looking at David Miliband’s speech though, it’s hard to argue with those who say he would be doing better as leader right now.

The speech sets out the deficit as Britain’s key political argument. It simultaneously does more to defend Labour’s record in government and admit its mistakes than Ed has done. It systematically addresses key areas with attractive focus; Ed’s speech tended to waffle more generally, focusing on alerting the world to the fact that he was an alright sort of guy. Well now we all want to know what he’s going to do to prove it.

To make things worse for the victorious Miliband, his shadow cabinet has hardly had time to settle. Alan Johnson didn’t last long as Shadow Chancellor. There has already been more than one reshuffle. Ed Balls, finally in the role he has craved for so long, is Labour’s only ray of activity. Last week he announced the one concrete policy they have in opposition; increase the bonus tax on bankers. Balls intends to gather support from rebellious Lib Dem and even Conservative MPs to push a Bill through Parliament that would take more money from the banks to fund employment schemes for the young and house building projects; to stop the rot on growth.

Now it’s obvious that one of Miliband’s weak points has been his inability to do much else besides bash the banks. Credible Prime Ministers cannot afford to make such powerful enemies or be defined by the one headline grabbing policy. But the plans of his money man Ed Balls are exactly the type of thing Labour should be doing more of. The government’s refusal to invest in the economy or change course on its programme of cuts is doing lasting damage. Labour cannot afford to just talk about this. They should hit the coalition where it hurts; by acting to safeguard the national interest it claims to be working for.

And Miliband could go further. He could say that a Labour government would not just build homes for struggling first time buyers but insist that they are all green. Labour needs a new stamp that marks out policy as theirs, which goes further than simply investment vs. cuts. As David Miliband set out, Labour has to acknowledge that it will tackle the deficit; the question is how will it do it differently?

 Ed should make it abundantly clear that he is proposing policies for consideration now, intending to pass them now because to act too late would let the state of the economy and the government’s initiatives do irreparable harm. More house building would kick start the construction industry; more homes would get the property markets moving and add stability to a fragile, slow recovery.

Miliband has continually fallen back on the fact that the party in opposition traditionally keeps its cards close to its chest until an election. People should not be expecting him to be outlining detailed policy now, he says. I defended criticisms of him early on by using the argument that he shouldn’t rush through thinking about such important issues. But he has had time now. He must have some ideas. And he needs to start sharing them.

This is not an ordinary government. The coalition can be stalled, halted and persuaded on almost any issue. Parliament is not a sea of blue and carefully selected opposition proposals could become law. The NHS “listening exercise” and the rethink of Ken Clarke’s justice reform are examples from the past week alone where Cameron has been swayed enough to track back. Ed Miliband needs to do something bold to win the respect of voters. Disclosing genuine alternatives in full and frank detail will show that Labour care enough to act in the country’s interest, not their own.

I write just hours after both leaders in the contest for the nation’s political affections made important speeches on policy. As is the trend of late, it was David Cameron’s that made the greater impact. Speaking to a meeting in London of a foundation called GAVI, backed by Bill Gates, which provides vaccines for the world’s poor, the Prime Minister would have won over voters usually hostile to all things Tory.

His detoxification of his party has been enormously successful and pledging £814 million (the biggest donation of any nation) to an effective charity, goes a long way to satisfying his own voters, thanks to a clear strategy, and others in the electorate. With one speech Cameron scored moral points as well as talking convincingly about finding a clear foreign policy role for Britain based on duty, encouraging private sector growth and stable, democratic government.

Miliband’s speech was also important. It aimed to win back the agenda of community from Cameron, who has dominated the thinking of voters even with his unsuccessful Big Society idea. Miliband talked of responsibility and made surprisingly tough statements about those who didn’t give back not receiving welfare support. There were strong strains of the Blue Labour ideology Miliband recently endorsed, which focuses on democracy and accountability at the grass roots. It was about the overall narrative direction of Miliband’s leadership and designed to answer critics.

However whilst it’s important Miliband finds a stronger and more defined guiding vision for his party, action is what the public wants from him now. For an opposition leader options are limited, so action essentially means policy announcements. The Labour leader needs to be braver and take some gambles with his leadership, to both win over the country and protect it. No one will reward him for waiting until the election.

Short story: The Lonely Tree


This is just something I rattled out, slightly in the style of Murakami:

This is the story of a boy, who was not yet a man. It’s the story of his first love, his first heartbreak and the tree that fell on him.

It’s the fashion to have summer romances but the boy was allergic to everyone’s favourite season. It made his eyes red and his nose stream.  In fact he had always thought that girls were allergic to him. It wasn’t that he couldn’t speak to them or that they didn’t like him, but that they couldn’t love him. More than anything the boy wanted to know love. One winter, when the air was crisp and the nights chilled, he thought that he did.

He couldn’t believe his luck. A childhood crush, the cleverest catch around and a friend he cared for deeply rolled into one package. Her smile locked his worries away and out of reach for hours. Being with her he felt as if he wasn’t alone for the first time in his life. Hearing from her was, surprisingly, almost as good. Making her happy filled the void of purpose in his life. His existence no longer felt empty. Simply put: she made him happy.

Fate had never looked so kindly upon him before and deep down he knew that her favours would be brief. But while it lasted nothing else mattered. Or rather, everything mattered more. Her dreams enriched and expanded his own, her energy and life gave them colour. He was filled with enthusiasm and a drive he did not know he possessed. He felt like a better person and fully himself for the first time.

Looking back on it he supposed the relationship would seem a short lived folly to onlookers, and this angered him. Nothing had ever meant more. At least to him. The boy had never realised just how important intimacy, close friendship and the joy of caring for someone was to happiness. When it ended, for no reason besides that she didn’t love him after all, things reverted to normal. Only more so.

He wondered if that happiness had been an illusion and whether he had truly known love. He felt catapulted back to square one. He did not know what to think or feel, knowing for certain only that he was empty again. And he was alone. The dreams that had grown to new heights in her company were now mere weeds, smaller than the clumps of green nothingness at the foot of the tree in his garden.

The tree watched as the boy moped and rolled around like a pig in his misery. At first the tree felt sympathetic towards the boy, as no one knew better than him what it was to be alone. Trapped in his hollow shell with no friends to speak of, and no means to speak, the tree longed for contact of some kind. He knew everything the boy was missing and more. And then the tree realised how selfish the boy was. And how much harder it was to be a tree.

As the spring rapidly shifted into summer the boy felt every concrete trace of his love fading away, swamped by the passing of time. With each day he felt more and more like he had no right to feel anything at all. All he had left were the memories and hopes in his head. He missed so much; far too much for words, he told himself.

On a blue morning with a blazing sun and abstract strokes of white overhead, the boy had an epiphany. Well it was that day at least that he admitted to himself a truth that he had felt for a while. He said to himself: “Love is enough for me”. He knew that, for the right person, he would sacrifice all the goals and ambitions he had thought essential to his well being, satisfaction and success. He acknowledged that, during his time with his first true love, he had enjoyed and derived immense contentment from even the harder things. He was glad to be there when she was upset, happy to calm her down, even if he was only a slight comfort. Caring for someone important to him, as important as that, was all he could ever need.

He remembered reading a novel in which the main character believed there were only three chances of finding your soul mate. He pondered whether for him, “soul mate”, meant someone worthy of his absolute care. Plunged back into sadness and despair by the thought of having lost someone he could lose himself in and devote himself to, he ran into the garden, blinded by fierce tears. He crouched down in the dirt, sniffling as the pollen swarmed up his hostile nostrils. He pressed his back against the trunk of the tree. He stared at the world around him, confused and crying.

By this point, the tree was seething. The tree didn’t know how he knew all about what the boy was thinking and feeling, but he did know, and it made him angry. The tree did not know he was capable of anger. The tree could not think, had no brain and nothing at all to account for the melancholy consciousness brooding within his gently swaying frame. The wind blew lightly across the garden, flicking the odd leaf and stroking the odd stem. The tree felt a shiver of cold. The tree felt.

The boy was gradually coming out of his panic, descending into a depressed paralysis. The loveliest, brightest petals of the most vibrant flowers looked bleak to him. His mind’s eye conjured a symbolic bonfire of his dreams in the corner of the lawn. If he could be so easily tempted from them, what chance did he have of achieving such grand plans? What did they matter anyway? Forcing his head up from its slouch on his knees, he felt the bark in his hair and decided there was no point to any sensation at all without someone to share it with.

The tree was fuming with anger from its roots to its summit. It could sense the boy’s sadness. His self involved and ungrateful emotion wasn’t just saturating the air around the tree now, but squirming and writhing against its flaky skin. The tree couldn’t stand it. It was determined not to take it anymore. It wouldn’t be buffeted by nature or ignored by men today.

The boy sighed deeply, turning his face into the breeze and relishing its cold wipe. He felt the gusts get stronger and firmer in waves, as if someone were stirring the air with an enormous food blender. Pulse after pulse slapped against him. The sweat under his arms went from hot and sticky to icy and damp. His spine creaked as the tree trunk rocked a little against him. His back stood firm easily like a castle wall against the minute thrusts.

The tree was summoning all of its energy from its very furthest extremities, even the roots beyond the garden wall. The tree was straining every part of its being in pure and untamed rage. The tree was alive and a part of nature but for the first time ever it was wild. It did not have muscles to tense or bones to move but it had life and the tree channelled every last ounce of it into its rage. It didn’t know what it was doing or understand the consequences. All it knew was how wrong the boy was, how angry it made the tree feel. It was trying to teach the boy a lesson, on behalf of trees everywhere.

The boy continued to feel little swellings at his back. Small pressures, surely caused by the wind, made the entire structure of the tree wobble a fraction. Leaves that had been noisily rubbing in the flower beds slowly stopped. The bending blades of grass rested and stood upright. Gradually, the trunk seemed to be moving faster, almost pushing out into the boy, like something was stuck inside. The tree rocked more and more as the breeze died away to an unnoticeable whisper. As the branches began to rattle, the boy noticed properly for the first time the firmer and firmer touch of the trunk. He glanced up towards the sky, through the canopy of crisscrossing browns and greens, only to shrug away again with a sob.

The boy’s indifference only enraged the tree still more. So that, as the swaying grew quicker and quicker, the consciousness that had formed inside the tree disappeared, becoming something else entirely. Now the tree was just movement, just energy, just purpose. All of the life the tree had ever known became focused on the boy and ending his ignorant and cruel soul. The tree had never known what a soul was; would never know. It did not know whether or not the boy had one. It only knew that the boy had to be stopped. He had to be taught that at least he had tasted love, known happiness, shared warmth and feeling. He had to be shown that at least he could dream, chase dreams and possibly live them. There were always those lives that did not live, always those with truly no hope left; always lonely trees.

There was a crack. And the trunk threw its full weight at the boy, who scrambled too late from his pity. Falling branches pulled away the light and the blue from the canvas of the sky, bringing only dark.

Like in films, the boy came to gazing at sheer whiteness. Nothing else. The colour white was the afterlife? Appropriately empty he thought. And then he remembered. The tree.

He had often dreamt about his funeral. A song lyric drifted into his mind – “the dreams in which I’m dying are the best I’ve ever had”. The dreams in which he was dead were some of the best he’d ever had; terribly self indulgent fictions in which all the figures and characters of his life turned up, gushing praise and regrets. All the girls and friends he’d ever wanted poured their hearts out. He was great after all.

There was no one here he really wanted to see. The strip lights buzzed and whirred, stuffing light down his retinas. The whiteness turned out to be the roof tiles. A steady beep and blip passed the time like a clock ticking. His heart was liable to suddenly conk out. He was hooked up to a monitor like on telly. His parents were here.

They didn’t believe him about the tree. When he was well enough to argue, they argued. They accused him and lectured him. They warned and scorned him. His mother ranted about the hardships of life, bemoaned his ignorance. Even his father shouted. He wasn’t allowed grapes, hadn’t been for years, so someone, probably his mother, had brought biscuits. His father had eaten most of them during the interrogations.

If he’d been able to text, he might’ve texted her, would definitely have texted his best friend. She hadn’t come to see him, even when he’d asked his parents to try to organise it. He was still alone. But something felt different. His skull was cracked, his spine weakened, his legs bruised, his right ankle broken, toes misshapen, right thumb fractured, left hand in plaster, nose crooked, face scratched, knees cut, wrists sprained and buttocks sore. But he felt stronger.

When they took him home he realised what it was. The tree hadn’t been dealt with yet. Its big, bulky carcass, torn in two and smashed in a heap through the fence, reminded him how bad he had felt. It reminded him that he’d realised he just wanted somebody to love. A universal truth, some might say, theme of many a song, but for him it was deeper, all his other wants were trivial and only to love was what he needed and what he craved.

Those trivial dreams might have been exposed as mostly meaningless, but somehow the tree had taught him they were still important. Months in a hospital bed had forced him to write again to pass the time. So that’s what he would do. He would write more and more, hopefully better and better, churning out any old nonsense. He would write to forget, write to remember, write to move on, write to preserve, write from the heart, write from the mind, write in the night, write in the day and write to lose himself. He would write because he could. And to touch, now and again, on truths that made everything worthwhile.  Even the lonely trees.

Mystery marketing is no substitute for good filmmaking


Last week the hype for Christopher Nolan’s third Batman film, The Dark Knight Rises, moved into top gear with the launch of a clever and mysterious publicity campaign. On Thursday the 19th of May the official website became active, only to reveal nothing but a black screen and the sound of chanting. By the following morning, the most dedicated and geeky intelligent of fans, had filtered the noises through various ingenious programmes that visualise sound waves, revealing the Twitter hashtag #TheFireRises. To cut a long story short, the more people that Tweeted the hashtag, the more of an image from the film was revealed. Eventually a genius with time on their hands managed to expose the whole picture, giving the world its first glimpse of Tom Hardy’s beastly Bane.

As exciting as all this was for fans eager to learn about the sequel to The Dark Knight’s phenomenal success, such high concept viral marketing is not a new idea. Christopher Nolan in particular should know this, after previous films of his have utilised the growing trend for such campaigns. Most notably, last year’s Inception generated enormous hype with lots of vague waffle about the “architecture of the mind” doing the rounds on forums before any plot details had emerged. The official Facebook page for the film released clues to the whereabouts of Inception merchandise and tickets, sparking races across British cities for the treasure. There was also a special app for the film.

Even The Dark Knight had seemingly legitimate websites, both pro and anti Harvey Dent, calling for support in the Gotham city elections for District Attorney. But the undisputed king of mystery, minimalist marketing is Lost creator JJ Abrams. He produced 2008’s Cloverfield, which was perhaps the first project to truly embrace the public lust for speculation and a hunt for clues. It was promoted with the merest slither of information and talked up as a story that blurred the boundaries between fact and fiction, claiming to be comprised of “found” footage from real home videos. Lost too, made the most of secrets to stir debate amongst fans.

Abrams is the director of this summer’s much anticipated Super 8, which is co-produced by the tantalising team of him and Steven Spielberg, and the trailers have adopted the same old tricks which we’ve come to expect. During the flurry of Super Bowl trailers earlier this year, Super 8 remained the only real enigma amongst a pack of blockbusters, which undoubtedly made it stand out. But there are also drawbacks and limitations to such cryptic and vague promotion.

A few weeks ago a select group of journalists and critics got to see the opening 20 minutes of Super 8. And whilst many of them had positive things to say, those that have already written about their snippet of Abrams’ creation pack their articles with questions and a tone of scepticism as they look to extract the substance from the chorus of theories. Several commentators have said that the uneven blend of a heart warming buddy movie, a scary alien attack and effects heavy blockbuster, doesn’t satisfy the hype.

Without all the frustrating teasing, perhaps the writers would have been more inclined to focus on the film’s positives. How can the product ever live up to unrealistically heightened expectations? The trailers have already been ripped apart, frame by frame, for the slightest of clues. Cinemagoers with regular internet access may have heard of Super 8, but by the time of its release its barebones promotion may have left them either uninterested or so frustrated that they seek out an idiot who has leaked detailed spoilers.  

Such saturation of the web certainly gets people talking and immersed by the ideas of a film. But it’s not a standalone guarantee of a box office hit. For one thing, despite its all conquering swell, the internet still does not reach everyone. Even some of those that use it may not wander into areas dedicated to film or have the time and desire to unravel marketing mysteries. Other media such as television and newspapers remain a vital tool for more instant advertising reach, rather than a slow burn.

There have also been failures that are too reliant on viral campaigns, even when those campaigns are successful. Disaster epic 2012 caused such a stir about the end of the world that NASA had to set up a special page to reassure people. But after it bombed with critics and the public, the big budget project was still a flop. Countless low budget releases think that cheap online methods will assure sufficient publicity but without a breakthrough in more traditional media, most of these languish and pass unnoticed in the cyber shadows, even when they have their merits.

The fact remains that viral marketing often only helps increase the hype for an already much anticipated film. The Dark Knight Rises will be a box office success regardless but the occasional prod from the filmmakers will cause sizzling talk to increase the takings still further. JJ Abrams and Steven Spielberg are names that will attract attention because they are accomplished storytellers, not marketing magicians.

In the case of Abrams I would hope that the motivations behind his teasing details and whiffs of mystery are noble; he wants his audience as absorbed as possible by his fictional world and genuinely surprised by its twists and turns. Abrams, Spielberg, Nolan and others know that what matters in the end, after the hype, is the film itself. Get this wrong and the publicity will be a curse rather than a blessing.

Manchester United can beat Barcelona at Wembley: And it would just be the beginning


The title is theirs. Carlo Ancelotti did his best to fire up the Chelsea players, repeatedly calling it their cup final, but the Red Devils proved too strong at Old Trafford. The Theatre of Dreams has been a fortress of consistency in a curiously unpredictable season. Often it’s appeared as though no one wanted the league enough but ultimately United’s experienced desire was superior, and it was at its lustful best against Chelsea.

It seems as though we might be witnessing a time of real change in football, particularly in the Premiership. Every team in the league is capable of taking points from the top sides. The notion of a traditional top four is crumbling and the ways in which clubs are preserving their success are evolving too. The era of the successful big money signing appears to have past. Of course there are exceptions, with Manchester City the latest to flash the cash, but the big teams doing well this season were not dependent on new signings or even one standout performer. Arsenal may have once again fallen at the crucial stage of the race, but they were United’s primary challengers for most of the campaign. Their squad has grown gradually over the years.

And so has Manchester United’s. Since the departure of Ronaldo to Real Madrid Sir Alex Ferguson has continued to ignore the calls from fans, myself included, for more expensive replacements. Instead he has focused on improving the players he already has by carefully managing their experience of important fixtures, as well as bringing in some future investments (with some paying off early, such as Javier Hernandez). The failures of other teams have proved his strategy right. He has also once again settled on a different tactical vision for his side. Nowhere is this more evident than in the Champions League.

United have not conceded a goal away from home in the competition. They have done this by mastering a drilled and disciplined style of play. In many ways this is at odds with the entertaining, attacking tradition of the club. But Ferguson has been wise enough to recognise that the strengths of his team have changed. In 2008 when they defeated Chelsea in the final, United were a team boasting the sparkle and individual talent of Berbatov, Rooney, Tevez and Ronaldo. These days United have become a highly efficient and effective collective unit. Their starting eleven appears inferior in terms of talent, but they are no longer dependent on stars to succeed.

Having said this they will still need the key players in their unit, particularly Rooney, to be at their best if they are to beat Barcelona at Wembley. This is because the Catalans have the collective mentality of the current United side, as well as happening to have a team bursting with world class footballers. Ferguson insists he knows where his team went wrong in the final of 2009 against the Spaniards. He has been able to rotate his squad with extreme flexibility to get what he wants from a game, with whoever comes in doing what is required of them. But against Barcelona nothing less than his best combination of midfielders will do.

For it was in midfield that United lost the 2009 final. They can take some comfort from the fact that Yaya Toure, who scored the goal that ended United’s treble hopes in the FA Cup semi with Man City, will no longer be an immovable object at Barcelona’s core. It was he that overpowered Carrick and co so fatally. But nowadays the likes of Javier Mascherano are there to provide a defensive screen from which Iniesta and Xavi can create for the devastating abilities of Villa and Messi up front. Somehow United’s players will have to get a grip on possession.

Carrick has been unfairly derided in the past. He is a world class passer of the ball who can provide both a defensive shield and attacking platform. In recent weeks his resurgent form has added vital impetus to a tough run in. But there will still be question marks over whether or not he will perform for the big occasion and whether he will once again be outmuscled. He seems likely to start though given his involvement lately, so Ferguson must decide who to play alongside him and in what formation.

With the main worry being a lack of possession it’s likely we’ll see a three man central midfield, with Rooney leading the line alone. This robs United’s prize asset of much of his threat and his deadly combination with Javier Hernandez. It will also put him under pressure that might lead to frustration, which is a dangerous cocktail for his volatile temperament. Against Chelsea a two fingered salute to the Blues fans was a sharp reminder that the striker is way off the level of maturity required for a captaincy, of England or his club.

Darren Fletcher could be the missing link, as he missed the final two years ago through suspension. He would add the grit that was so evidently missing that night. But this time around its fitness that will be a problem for the Scot. Giggs has been majestic in some vital fixtures this campaign but mediocre in others. Anderson and Scholes seem unlikely to feature, but Ji-Sung Park, especially after his man of the match display against Chelsea, might be chosen to be a busy thorn in Barcelona’s side. It’s interesting and baffling that Dimitar Berbatov, the team’s main source of goals in the league and an undoubtedly dazzling player, is not being seriously considered by any commentators for a starting place. Ferguson does not trust him for the big fixtures and Rooney plays better with Hernandez ahead of him. The Bulgarian’s future will be one to watch in the summer, despite being top scorer.

It’s a one off game at Wembley. Ferguson will have learnt genuine lessons from two years ago and the togetherness of his new team will be a challenge for Barcelona, just as their undeniable quality will be a challenge for United. The tantalising thing for United fans is that if they are successful here, in theory such a young squad should only improve with experience, without the need for drastic and expensive imports.

Tangled


Fairytales: they’re all sickly sweetness and light right? You know beautiful princesses, magical kingdoms, swashbuckling heroes, kindly companions etc. Well no. Think of any classic fairytale and chances are there’ll be generous portions of nasty evil deeds hand in hand with the overwhelming prettiness and niceness. This is certainly the case with Tangled, a Disney anniversary special retelling of the story of Rapunzel.

As a baby, Rapunzel is the girl with the golden touch, or to be precise, hair. After her mother, the queen of a kingdom that rather fittingly resembles the Disney logo with its picturesque towers and steeples, falls ill during childbirth, it turns out the only way to cure her is with a magical golden flower (formed from a drop that fell from the sun – bear with me). The royal guard promptly retrieves said flower just in time and mother and baby make it through fine, with the unexpected complication that baby Rapunzel adopts the plant’s amazing abilities. Prior to the soldiers snatching the flower for the good of the kingdom however, a miserly old crone had been using it to stay forever young. Bitter and after revenge, she steals the wondrous baby with the golden, glowing locks in the dead of night. Then, tucked away in a lush green wilderness, she raises the child in a tower as her own, and sings to it instead of the flower she replaced for eternal youth. Meanwhile a kingdom mourns and the endlessly saddened royal couple release thousands of lanterns each year on their child’s birthday, in the hope that she will return home to them one day.

So far, so Disney. This is the back story to Tangled. And if you’re anything like me, you’ll have been concerned about accidentally vomiting in such a family orientated environment. Much like Marmite, you either love this sort of sentimental tale, or you hate it (although I mildly like Marmite, so does this ruin the rule?). However this background to the story is dealt with swiftly in Tangled’s opening. And it gets away with its sickly sweet, emotional mush, to such an extent that it wins you over.

If you’re a Disney sceptic, you’ll be dubiously asking how. The key to Tangled’s immense appeal is that it recognises fairytales are too sweet and sugary for some, so it gently sends up the whole tradition at times. That’s not to say you can’t enjoy the fundamental fairytale aspects, as I say the relief is only gentle, but it’s crucial and enough to make Tangled an extremely accessible movie. It’s refreshing because it doesn’t take itself too seriously, despite being a significant anniversary picture. It can entertain kids and adults alike with its broad range of humour and sentimental punches.

The key to the appeal for adults lies with the self-depreciating performance of male lead, Zachary Levi. His loveable rouge character, Flynn Rider, crashes into Rapunzel’s life after stealing the kingdom’s crown. Incidentally he grabs the crown in an amusing homage to Mission Impossible, lowered from the palace ceiling and later on he snatches a frying pan (used throughout as an effective weapon, with decent comic effect) as Indiana Jones would snatch his hat from beneath a closing booby trapped door. Touches of adult humour like this, alongside Levi’s well judged, constantly witty tone, provide more than enough sly, self-mocking moments to stop normal human being’s brains turning into vegetables.

This is no mean feat, given that Tangled is not just a typical Disney tale but one with random bursts of song. This sort of spontaneous, inexplicable, irrational singing is usually enough to tip most men over the edge. Whilst none of the songs from Tangled are particularly memorable, they are poignant at the right moments (and had kids dancing in the aisles occasionally). Donna Murphy, as evil Mother Gothel, delivers a charming diva like performance whenever she gets the chance to belt out a musical number. “I’ve got a dream” an ensemble piece in a seedy tavern, is heart warming and funny and stands out from the crowd, along with “I see the light”, a romantic duet between leads Levi and Mandy Moore at the emotional peak of the story, as Rapunzel’s dream of watching the floating lanterns seems to be realised. This scene is one of the best examples of the film’s startlingly vivid animation, with glowing candles fantastically rendered in the early night sky. With my secret soft spot for sentimental songs, I nearly shed a tear at the beautifully animated visuals coupled with the emotional duet.

Indeed Tangled as a whole is touching and visually captivating. There are lovely strokes of animation on the expressions of the characters, amusingly so on horse Maximus, but what strikes you most of all is the colour of the scenery. Vibrant and vivid greens and blues contrast with bright pastel colours in the city, set against a varied, but always stunning sky. The animation also allows for some distinctive action set pieces, most notably when a chase climaxes at a dam. There are gobsmacking leaps, acrobatics with endless reams of magic hair and exciting sword fights, with a frying pan, guards and a horse. But most impressive for me was the glistening water, which eventually erupts outwards in a great, mesmerising wave, chasing our hero and princess into claustrophobic confinement.

I saw Tangled in 2D and there is really no need to seek out the 3D version. It’s refreshing to see an animation go back to basics at a time of endless technological advance and reinvention. Here we just get funny, moving storytelling, that’s generally inclusive and pretty for all. From a hilarious opening montage of Rapunzel simultaneously rejoicing and hating herself for escaping her “mother’s” prison, to a heart wrenching emotional finale, Tangled has ingredients to delight everyone. It’s a pretty near perfect family movie, with bags of not only laughs but tender moments for adults too, which rest on the scripting and performance of Levi’s character Flynn Rider. My friend and I really enjoyed it, despite a disappointingly small portion of popcorn and initial doubts. Tangled will reel you in and surprise you, too, whatever your preconceptions.