At Waterloo station the other day I finally succumbed to curiosity. I found myself staring blankly at a WH Smiths emblazoned with a small red letter “i”. In just one moment, demoralised and waiting for a train, all the hype and advertising culminated for me. It was only 20p, let’s see what all the fuss is about. I lugged my stuff over to the store, handed over my solitary coin and headed for a drink to dissect the nation’s latest news phenomenon.
Or is such a big deal? I sit here with two copies, having purchased a second for the purposes of writing this piece. And from the outside it doesn’t look so extraordinary. Sure I’m familiar with the concept, the image they’re trying to sell. It’s a concise compilation of news and opinion, an intelligent but manageable information snack to be devoured by your busy city type. It ought not to appeal so greatly here in my rural setting, and yet the first two local shops I tried were sold out yesterday. Not just a paper for commuters rushing through London terminals and underground stations then? Perhaps it does have some foundations of longevity; having said that, it could simply be the novelty buy of the moment.
If you’re reading this and saying to yourself “what on earth is i?” I am frankly astounded. I don’t believe you can have avoided the marketing blitz accompanying its release. It adorns the side of London buses, plasters newspaper stands and rules the ad breaks at times. The strap-line at the top of the front page reads: “As seen on TV: Britain’s concise quality paper”. They’re fully aware of the exposure i is getting and I’m guessing the idea is to hook regular readers early. The dirt cheap price will be crucial to the appeal, as will the two key selling points; concise and quality. It’s broadsheet meat in tasty tabloid nuggets.
Essentially it’s a bite-size version of The Independent. The fact that it’s The Independent launching the i does bode well in many respects; The Independent is the newest established national paper in this country. Launched in the eighties it knew how to exploit gaps in the market with price, design, image and politics. Nicknamed the Indy, it used the slogan “It is. Are you?” at its birth in 1986. Such lines show that even back then this was a paper that knew how to bag itself a target market of aspiring intelligent types looking to distinguish themselves from The Guardian or The Times. It would be simultaneously liberal and opinionated, and respected and trusted. In 2003 it took on a tabloid format, which begs the question, why the need for the i?
The clue is in the name. The i is unashamedly jumping onto the Apple bandwagon. We arrive in a new decade, the teenies or whatever follows the noughties, grappling with the coming of the iPad. The iPad seems to herald a new media age in a lot of ways. Countless commentators and reviews argue over its purpose, with many concluding it does not have a particularly functional one. In technology the iPad is halfway between a laptop or netbook and a smartphone or iPod. It fails to do certain things these old staples do so well, whilst also doing some new things no one is quite sure whether we want yet. Most reviews also conclude that the iPad is so much fun, it scarcely matters what it’s for. It’s an inexplicable indulgence, until the content starts to catch up.
But unavoidably the ethos around the iPad is the direction of travel, the way things are going. People want everything they do, everything they consume, to be aesthetically dazzling and finely crafted. They want to look cool when they read the news and they want to feel cool. They want it to be easy but still be well informed afterwards. They want colour and images. The i is the newspaper equivalent of the iPad; it’s well designed and bright and fun, but it hovers in a new uncertain territory between purposes. Is it broadsheet or tabloid? Paper or magazine? Light or heavy news?
At first I was reading the i trying to work out whether it lived up to its brief of “concise quality” sufficiently, and even if it did, whether it was good enough to warrant such a category of publication. I mean can’t even the busiest person simply selectively scan their favourite paper? I was judging each article to decide whether it had the depth of broadsheet and snappy digestibility of tabloid. The selection of topics for articles is certainly suitably intelligent, with nothing too light or smutty about cheap celebrities creeping in. On the snappy front the opening double page has a “news matrix” with summaries of the day’s top stories, so the reader has at least an overview of everything. This does seem surprisingly handy.
In fairness to most of the articles about serious stories, they do an admirable job of cutting right to the point without being patronising or watering the issue down. But unavoidably there is an unsatisfying lack of depth. Everyday there is a fairly substantial opinion piece however, which can’t be accused of cutting corners. Indeed the opinion section of the paper is a good example of successful fusion between manageable and satisfying content. An “opinion matrix” summarises views from other publications, a bold and genuinely informative move in keeping with The Independent tradition, adjacent to an article from one of their writers. I really like that it quotes other papers, and I imagine the average commuter without the time to buy and read a range, does too. There is only the one opinion piece per day though.
This week the content of the i has been somewhat heavy on anti-Murdoch sentiment, what with the ongoing hacking story and the takeover of Sky forever raging, which I found tiresome. It’s of course admirable to expose such stories, under reported in other papers, but it compromises the potential for other news and comment in such a small paper, and also The Independent tradition of staying above the fray (despite an undoubtedly left-wing reputation).
The television schedule is well designed, split as it is into categories with key programmes, and a smaller list with the all junk underneath. Ideal for those that work all day. There’s also a section called “iq” which seems to be dedicated to the likes of style and recipes and again has a good balance between brevity and depth. The arts area of the paper seems somewhat recycled each day, with film and theatre listings and descriptions; no reviews. Not being a businessman I wouldn’t know if the business section was adequate, but it has its own “news matrix” which seems a good, broad introduction to all the main action of the day. The sports pages are really quite short but do touch on all the main issues; football transfer gossip, Six Nations, Andy Murray.
After all this analysis though I remembered how crucial the comparison with the iPad is to understanding the i. Frequently I toy with it in those cavernous Apple stores, knowing full well I haven’t the funds for such an extravagance or even if I would use it at all, should I win the lottery or rob a bank. But every time I go in for a discrete fondle of the touch screen, that indescribable feeling Apple manufactures so well washes over me. That feeling of being at the forefront; the vanguard of technological advancement. As if I’m in an incredibly cool sci-fi film, not my mundane life. That feeling of childish play, somehow fused with the realisation you’ve arrived as an adult with the James Bond gadget to prove your maturity and success. Look at the tech they let me unleash! Behold the luxuries that make up my exciting everyday existence!
Like the iPad, the i is a symbol of a life style choice, a lot more than just a paper. Now it might be the case that your choice of paper has always been a significant indicator of outlook and ambition, but the i is a heightened version, harnessing the 21st century Apple fever. It popularises that choice and makes it available to the masses as a statement of intent. “Look at me, I am intelligent but too busy to stop, I’ve arrived!”
Even if you don’t consciously think this, the colourful design and appeal of the i put it on that similarly luxurious plain to the iPad. It really is well designed, easy to read and pretty to look at on some pages. And why shouldn’t intelligent news be a pleasure to look at? Why does it have to be bunched in dense text and an excruciating eyesore? Especially when you’re jammed in like sardines on the tube. The colour coded pages help you swiftly find what you’re looking for and the multitude of colour photographs let you feel the news, experience the world, rather than simply read about it. Like the touch screen of the iPad, the i feels interactive at times and immersive despite its concision.
One thing that really baffles me is the continually shabby state of The Independent website following the launch of the i. To truly capitalise on the stylish Apple-like aesthetic they’re cultivating with the i, they would lure people to their equally swish website. But for ages The Independent’s website has been the drabbest online newspaper around. Some would simply call it functional, with its white background and lack of trimmings. But a hideous mustardy brown colour is used across the top and the font is squat and awkward to read. It’s a real shame, because it’s so bad it often puts me off delving into the regularly insightful, impressive content, which has real depth that goes beyond the snippets in the prettier i.
I would do well not to push the comparison with the iPad too far. The i lacks the level of interactivity and excitement cutting edge technology like the iPad can provide. It is, at the end of the day, a slimmed down newspaper. But its design and marketing reflect a cultural trend. There’s nothing wrong with what the i is trying to achieve, and it’s admirable in fact to see something try and keep print publications fresh and competitive. The threats of the iPad and the internet could jeopardise journalism and courageous solutions are needed. The i does the right thing by embracing the challenge of our new aesthetically obsessed, Apple stuffed world, rather than denying it. With its colour, cool and seamless advertising spaces and refreshingly un-patronising news, the i has the potential to be more than an early 2011 fad. Crucially, at 20p, you may as well give this stylish “essential daily briefing” a whirl, before properly digesting your preferred daily in the evening.
Posted in Uncategorized
Tagged 1986, 2011, 20p, 21st century, ability, advert, aesthetic, app, Apple, article, arts, Bethnal Green, bite-size, bold, Bond, branch, breadth, brevity, brief, briefing, broadsheet, bus, Business, busy, cheap, childish, choice, chunks, circulation, City, colour coded, colourful, commuter, concise, content, controversy, cool, crafted, cultural, culture, Daily, decade, depth, design, drab, eighties, essential, exciting, experience, fad, fashion, feel, fever, fine, flop, font, format, fray, fresh, gadget, gamble, global, hacking, headline, heavy, i, immersive, Independent, Indy, info, information, intent, interactive, internet, iPad, ipod, iq, James, jobs, journalism, Liberal, lifestyle, light, listings, Liverpool Street, London, longevity, magazine, marketing, matrix, media, MI6, multitude, Murdoch, needed, new, news, news matrix, News of the World, newspaper, noughties, nuggets, of, off, online, opinion, opinionated, paper, patronising, phase, photographs, photos, piece, play, point, pointless, political, popular, pretty, print, publications, purpose, Q, quality, quotes, read, refreshing, respected, revenue, revolution, risk, Rupert, rural, shabby, SIS, Sky, snappy, Society, sport, stale, statement, Steve, stylish, Sunday, tabloid, takeover, tech, teenies, terminals, territory, The, The Evening Standard, The Guardian, The Mirror, The Star, The Sun, The Telegraph, The Times, trend, trusted, tube, tv, type, typography, uncertain, underground, urban, varied, Waterloo, web, website, World
DVD Review: As Far As My Feet Will Carry Me
Last year Peter Weir made his directorial return with The Way Back, a star studded and old fashioned tale about the possibly true and possibly grossly exaggerated escape of a group of Polish prisoners of war from a Siberian gulag. Its critical reception was mixed, with some praising the film’s ambition and visuals, whilst others bemoaned its fatal lack of emotional engagement. However a German film, As Far As My Feet Will Carry Me, beat Weir’s epic to the broad concept by nine years.
Released in 2001 As Far As My Feet Will Carry Me, now available on DVD, follows a German officer fleeing from imprisonment on Siberia’s easternmost shore. And for this reason its ethical foundations are considerably flimsier and more controversial than The Way Back’s.
This is saying something because The Way Back was based on a bestseller by Slavomir Rawicz, which since publication, has been disputed and branded a fake from a number of sources. And yet Weir’s film is unlikely to be attacked for historical bias of any kind. The story of Poles and Jews getting one over on their persecutors, be they German or Russian, is a common and acceptable one. Make your hero a German who has fought for a Nazi controlled state and buying into the character becomes far more complex.
Some might say that the way in which As Far As My Feet Will Carry Me is told twists and distorts historical fact. We see Bernhard Betterman’s Clemens Forell hug his wife and young daughter goodbye on the platform in 1944 Germany. Then we cut swiftly to Forell being sentenced to 25 years forced labour in Siberia. He is charged with war crimes but the implication is that Forell is being unfairly condemned by corrupt and vengeful Communists. Then there is a long and grim train journey across the cold expanse of Russia, with glimpses of the grim hardships to come. Finally, exhausted from malnutrition and a hike through the snow, they are thrust into life at a camp.
Throughout all of this we discover nothing about Forell’s war record and his potential sins and little too about his political sympathies. He is shown to be a compassionate and brave man though; in other words a typical hero. He treasures the picture of his family and uses it for galvanising motivation that replaces the sustenance of food and drink. It is never explicitly mentioned during the camp scenes and moments of inhumane, cruel punishment but the shadow hanging over the story the whole time is that of Auschwitz and other Nazi death camps. You can’t help but feel uneasy as your sympathies inevitably gather around Forell in his struggle.
Of course the debate about the moralities of the Second World War and the balance of its sins can hardly be squeezed into a film review. Indeed the sensible view is probably to admit that it’s an unsolvable problem; evil was committed on both sides on an unimaginable scale. Stalin’s Russia was carrying out atrocities throughout the 1930s, long before the worst of Hitler’s cruelties were inflicted and on a larger scale than the Holocaust. It’s impossible to reason with or categorize such statistics of death and horrific eyewitness anecdotes. But this is a film that unavoidably makes the viewer think about such issues and not necessarily in the best of ways.
I don’t object to a story from a German soldier’s perspective. In fact I find it refreshing and necessary to witness an often overlooked point of view. But As Far As My Feet Will Carry Me glosses over too much at times, so that it becomes ethically dubious, compromising and limiting your investment in the narrative. The filmmakers will probably argue they are simply telling the story from Forell’s viewpoint alone. I think this argument falls down because of the film’s other weaknesses in plausibility though.
As Forell slowly makes his way back, first through Siberian snow, then Siberian summers and on through other outposts of the USSR, in a muddled route elongated by the help and hindrance of kind (and not so kind) strangers, we are continually shown glimpses of his waiting family in Germany. These scenes are so unconvincing that they spark the questions about the rest of the film.
The lives of his family are completely unaffected by the war, with only two exceptions; one is his ever present absence and the other a throwaway remark by the son Forell has never met, which his mother labels “Yankee talk”. Presumably they have therefore encountered American occupiers in some way. Forell’s daughter is only ever shown getting upset or dreaming about her lost father. I’m not being callous but the girl was young when her father left and her reaction is so simplistic that it punctures the believability of the entire story. I’m not saying she wouldn’t be absolutely devastated by her father’s absence but she would perhaps have moved on in some way. The possibility of Forell’s wife finding another man is never raised and they never give him up for dead.
All of this, coupled with the chief of security from the Siberian camp pursuing Forell across Russia like an ultimate nemesis, transforms As Far As My Feet Will Carry Me into am unrealistic fairytale. Forell is helped by a Jew at one point but the issue is merely touched upon. The period elements of this film are so secondary that they become redundant, but then the film does not claim to be “inspired by true events”.
It’s possible to enjoy this film if you look at it as simply one man’s impossible journey back to his impossibly perfect family. At way over two hours long, As Far As My Feet Will Carry Me is hopelessly brutal at times but somehow snappy too. It’s an engaging enough example of traditional storytelling, despite my doubts, but the only truths to be found are symbolic and stereotypical.
Leave a comment
Posted in Uncategorized
Tagged As Far As My Feet Will Carry Me, Asia, Berhand, Bernhard, Bettermann, Blu-Ray, Britain, buy into, camp, Cape, character, child, cinema, coal, Comment, concentration, conditions, cruel, cultures, daughter, desperate, dreary, drink, dubious, DVD, emotional, enjoyable, ethicallly, ethics, Europe, fairy, family, film, flimsy, food, Forced, forlorn, France, Gdansk, German, grim, gulag, hard, Hardy, harrowing, harsh, hitting, Holocaust, hopeless, impossible, investment, jews, journey, kind, Labour, Leningrad, loved one, manual, Martins, miles, mines, missing, Mongolia, moral, morality, Moscow, movie, occupation, opinion, perfect, philosophy, photo, prison, Review, reviewer, reviews, right, Russia, sad, Second World War, sentence, Siberia, Society, son, Stalin, Stalingrad, storytelling, tale, trip, trudge, unrealistic, USA, USSR, Verdict, walk, wife, writer, wrong, Yankee