Ed Miliband can learn from Obama the salesman

President Obama’s State of Union address was a politically shrewd and inspirational sales pitch. At times it felt like a return to the stirring rhetoric of his election campaign which so captured the hearts of not only Americans, but citizens across the globe. He was playing his back-up card, his own magnetic charisma and charm, in an attempt to recover the legacy of his first term. It was a bold speech but it wasn’t flawless; occasionally Obama uncharacteristically tripped over his words and the key policy goals won’t win over everyone. But often his tone and message seemed perfectly tailored to the mindset of his nation. Despite the patriotic focus on America however there are numerous lessons leaders of left-wing political parties around the world, especially Labour’s Ed Miliband, can learn from the tactics, execution and content of the President’s speech.

There was a somewhat forced emphasis on pluralism and cooperation across the political spectrum. Ed Miliband has already started to learn this lesson himself. He began his tenure as leader aggressively pursuing the Lib Dem vote and he has now softened his approach to encourage teamwork against the worst of the cuts, and leave the way clear for a Lib-Lab coalition. In particular he’s gone to considerable lengths to retract comments he made about Nick Clegg, in the heat of the moment swept up by the public venom for the man, to appease the Lib Dem leader in the event of a close parliament once again at the next election. President Obama repeatedly praised the new Republican leader of Congress and even incorporated the story of his humble background into the appealing sense of patriotism and history coursing through the blood of his words.

This search for common ground with Republicans was of course necessary. The Mid-Term results left Obama in a desperate legislative position and in dire need of supporters for his landmark policies on both sides of American politics. Health Care has bogged down Obama’s Presidency thus far and in this speech he sought to draw a line under it. In the spirit of national cooperation, which Obama highlighted so much during his election campaign and then unwisely forgot during his first years in power, he asked anyone with improvements to the Health Care Bill to come forward and work with him. He also quipped that he had heard some people still had problems with it, laughing off the gaping ideological divide. Instead he set his sights firmly on a new ambitious primary objective and set about selling it in a way that would appeal to both hesitant Republicans and indifferent voters.

At the core of this address was a striking commitment to green-tech and clean energy. You could see the firm imprint of the devastating Gulf of Mexico oil leak on the President’s words as he announced wave after wave of intention to develop green programmes. I urged David Cameron on this blog to utilise the platform presented by the oil leak for green growth and it seems Obama is finally seizing the opportunity to push through his Climate Change objectives under a different guise. And that’s the vital point about this speech; the way in which Obama sold the solutions to Climate Change and the environmental challenge.

Nowhere do the words “climate” or “global warming” appear in the text of the address. At no point does he bellow any frightening warnings about the excess of the American way of life, but the implications are there. He uses the guilt, anger and worry people feel about the oil leak to smuggle in leftist policies like the removal of subsidies for oil companies, who are “doing just fine on their own”, and tax breaks for millionaires. He cites the deficit, the Republican’s Holy Grail (much like the Conservatives here) as his main reason for such money saving measures, not punishing success, an obstacle so often to the removal of unfair, outdated tax relief for the wealthiest in the States. He reinforces his deficit argument still further by promising a prolonged spending freeze which he backs up with figures that claim to eat away at the debt at unprecedented levels. Could some Republicans be warming to the President’s policies?

You’d think not if he was emphasising investment for green energy and massive cuts to emissions. But Obama’s presentation of the measures was key. He talked about “winning the future” and set up the race for clean energy between America and China, drawing comparisons with the Communist struggle and the space race. He set about inspiring his countrymen, and patriotic Republican opponents, by fusing the need for a green revolution with a sense of historic nationalism and pride in America’s achievements.

“The first step in winning the future is encouraging American innovation. …

We’ll invest in biomedical research, information technology, and especially clean energy technology — an investment that will strengthen our security, protect our planet, and create countless new jobs for our people.

Already, we are seeing the promise of renewable energy. Robert and Gary Allen are brothers who run a small Michigan roofing company. After September 11th, they volunteered their best roofers to help repair the Pentagon. But half of their factory went unused, and the recession hit them hard.

Today, with the help of a government loan, that empty space is being used to manufacture solar shingles that are being sold all across the country. In Robert’s words, “We reinvented ourselves.”

That’s what Americans have done for over two hundred years: reinvented ourselves. And to spur on more success stories like the Allen Brothers, we’ve begun to reinvent our energy policy. We’re not just handing out money. We’re issuing a challenge. We’re telling America’s scientists and engineers that if they assemble teams of the best minds in their fields, and focus on the hardest problems in clean energy, we’ll fund the Apollo Projects of our time.”

When Obama was elected, even I in rural England, felt a part of real history for the first time in many years. It’s easy in our modern world to feel like it’s all been done and there are no discoveries left, no bold new challenges to conquer or visions to forge and realize. But with Obama’s reference to the “Apollo projects of our time” he excites people and presents Climate Change and its problems as an opportunity to reinvent in fairer, bigger and better ways. He pledged to aim for 80% of American energy to be green by 2035 and for 80% of Americans to have access to the enormous potential of high-speed rail within 25 years.  When these figures are all about doom and gloom Climate Change, which some people still doubt, they leave voters cold. But simplify the message to security, better environment and more jobs and a stronger economy, and they’re interested. 

I’ve thought for a long time that Climate Change is the challenge of our generation, one we cannot afford to ignore, but that it is also an opportunity for a reinvention of society with the potential to banish unfairness and find sustainable solutions to poverty. Green politicians are constantly going at the issue in the wrong way, an alienating way. Ed Miliband and his new Shadow Chancellor Ed Balls need a plan for growth. This plan needs to not only be credible and obviously a better route to deficit reduction than Coalition cuts, but inspirational and worthy of votes. Miliband needs his own “Big Society” idea and sell green growth, like Obama in his State of Union address, and he has it; a popular economic policy with a vision that can define his new party. Britons too have a strong sense of history, when it’s properly stimulated, and Miliband could make the case for Britain becoming a world leader on green growth. In fact follow Obama’s example and major policy areas suddenly entwine and give much needed direction; the economy and the deficit, security and Britain’s foreign policy role, our partnership with America and Climate Change.

Of course Obama might not succeed and it certainly seems unlikely he’ll achieve everything he aimed for in his speech. But he has set out a direction for the end of his term. One that could potentially change his country and the world for the better. Ed Miliband can’t afford to dither much longer about the direction of his party. The longer he waits the harder it will be to achieve genuine policy goals he has long committed to, like a banking bonus tax, a solution to tuition fees and investment instead of cuts. Sell it all under the right sort of green banner and he has a refreshing, substantive alternative to Cameron’s bruising cuts and hollow “Big Society”.

New Balls please…Does Ed’s reinvention answer Labour’s call for a genuine alternative?

Prior to and during this year’s historic General Election my opinion of the then Schools Secretary Ed Balls was pretty low. In countless TV appearances his arrogant, aggressive demeanour failed to endear him to me, the general public or the voters in his constituency, which he nearly lost. One appearance on a Daily Politics education debate stands out in my mind. Balls had a strong argument backed with evidence, but his bullying behaviour of the unlikeable Tory Michael Gove alienated capable Lib Dem David Laws and I suspect the viewers at home. His intense, wide eyed robotic stare gave the impression of an obsessive madman, with whom it was pointless to try and reason. I always felt afraid for the children accosted to play with him for the cameras and prayed they would escape the education minister’s clutches, unscarred by those unblinking, shining orbs. Behind the insane eyes I suspected that Gordon Brown had long ago replaced Balls’ human brain with a Tory termination calculator, more suited to Labour’s attack dog.   

The Conservatives had rightly singled him out as their Michael Portillo of 1997; an unpopular Labour big gun to be toppled to highlight the scale of the reversal, the sheer triumph of Cameron’s new blues. As it happened Balls clung to his seat and not enough red dominoes fell in the wake of the blue tide to give Cameron a majority. The fall of Balls did not materialise as the symbolic story of a Conservative return and was replaced by the drama of coalition negotiations. And with the resignation of his long term mentor Gordon Brown, Balls felt free to step out from his shadow (after a deal with his able, intelligent wife) and run for the party leadership.

Since this decision Balls has quietly transformed himself into the country’s most able Opposition politician. It’s now pretty much the generally accepted consensus that he has run the best campaign of all the Labour leadership contenders, one that focuses on the fatal flaws of the coalition and proposes serious counter policies, as opposed to sifting through the wreckage of New Labour and whining on about the party’s identity. When Brown took over from Blair the expectations were that Balls, Brown’s protégé, would eventually clash with Blair’s heir David Miliband. Due to the fact that Brown had just acquired the top job and Balls was expected to be made Chancellor, and the storm of the financial crisis was yet to break disastrously over Brown’s popularity, Balls was once favourite to become the next leader. If he retains any of the arrogant self confidence that was evident during the election campaign, he will no doubt be finding it hard to take that even the most gushing articles about him do not give him a hope in hell of success. His carefully targeted, policy driven push for the leadership has been undermined by the Miliband family feud and an image of a bullying suck-up that he can’t quite shake off.

Frankly it’s a damn shame Balls didn’t conduct himself with a little less brash brutality and a little more civility in his formative political years. If it were not for the lingering impression of a ruthless career politician, who shamelessly and tribally attached himself to one of New Labour’s rising stars, it would be far more difficult for Balls to be pinned down as a leftist candidate, with no credible chance of success. Of course it might be said that Balls would not have got where he is today by behaving differently, and that a degree of forcefulness is necessary for success in politics but his track record has nevertheless made it difficult for the party or the country to imagine him as leader. It also must be asked whether or not Balls’ transformation is genuine, as he cannot surely have shed all his unattractive qualities overnight, but the facts of his policy decisions seem to mark him out as Labour’s best hope for an alternative vision to the coalition right now.

Rightly Balls places himself in the progressive camp by backing AV and a graduate tax. He disagrees with the coalition’s package for AV, because of its various measures to redraw constituency boundaries but says he would back it in a modified form. He has called for higher taxes on the wealthy and set out a sensible argument for reducing the deficit through fair tax rises like a NI rise, that only hits those in employment, rather than the coalition’s planned VAT increase. He has been the only shadow minister to effectively challenge the new government in his area, successfully landing blows against new Schools Secretary Michael Gove, not just for his building programme cuts but on the wisdom of the free schools project. Crucially as well as setting out his own fresh, progressive policies, Balls has shown the leadership qualities and level-headedness to stick to positions Labour adopted whilst in government he still believes to be right, despite media hype swinging the other way. On the economy Balls insists that new stimulus packages are still needed to ensure jobs, housing and growth and that the pressing need for drastic deficit reduction is an ideological myth created by the Tories. Whilst the truth probably lies between the extremes of the coalition’s cuts and Balls delay and extra spending, it is refreshing to have a Labour leadership candidate point out the lunacy of the culture of fear surrounding the deficit. Balls also has the weight of past policy judgements he called right behind him, such as his opposition to the euro and creation of an independent Bank of England, but his reluctance to draw attention to his aggressive past has meant he cannot point these out in the leadership contest as enthusiastically as he would like. There is an undoubted logic and sense to Balls’ arguments, as economic growth has always been the best way to reduce the deficit through higher tax receipts.

Whilst Balls looks unlikely to become the next leader of the Labour party there are already rumours of a deal between him and David Miliband. Such a deal would probably see Balls finally have the long coveted Treasury in his sights. Before this leadership election I would have been sceptical about Balls as Chancellor and much preferred the steady hand of Alistair Darling in control of the nation’s finances. However Balls has refreshed his image sufficiently, or at least cleverly concealed his flaws, to present himself as a competent and radical member of a new look, progressive Labour front bench that could offer the country a genuine choice and avoid the gloom of prolonged Opposition.