BlogalongaBond: You Only Live Twice – A review from memory

After getting the ball rolling last month with the underwater mad, but still in my view underrated Thunderball, I was looking forward to sitting down to the even grander and more SPECTRE dominated You Only Live Twice. Here was a Bond film not only hell bent on exotic thrills but a whistle-stop tour of Japanese culture for a Western audience. With such a diverse location to work with, a script adapted by Roald Dahl from one of Fleming’s best novels and the fresh direction of Lewis Gilbert, this would surely be bigger and better Bond. I licked my lips at the prospect of rediscovery.

Unfortunately I came across a substantial stumbling block perusing the beloved and holy row of Bond DVDS. I do not own a copy of You Only Live Twice. I am anxious to keep this knowledge from my friends. Among them my, perhaps unhealthy, obsession with all things 007 is the stuff of notorious legend. I am counting on the fact that they are not good enough friends to read my blog.

You might ask why I haven’t simply gone out to buy a copy. I am not marooned on a desert island with no access to British high streets and if HMV should prove woefully stocked the internet is of course at my disposal. If it were a missing fragment of any other film series I wouldn’t hesitate. But my James Bond collection is comprised of two disc Ultimate Editions with beautiful matching packaging. To my horror, around the release of either Casino Royale or Quantum of Solace on DVD, the Ultimate Editions were re-released with all new (and vastly inferior) packaging. Reluctant to tarnish the perfection of my sacred DVD area, I have refrained from buying a newer copy of You Only Live Twice and have been unable to find a copy to match my collection.

Oh I know you feel my pain reader. Life is a cruel and unpredictable mistress. I felt resigned to my fate and the torturous wait till June where the snowy delights of On Her Majesty’s Secret Service lurked in the Alpine trees. I was on the verge of giving up and leaving a gaping hole in my own personal BlogalongaBond journey. But then I got to thinking: why didn’t I own You Only Live Twice? Why hadn’t I made it a priority when assembling my shrine to the world’s most recognisable spy?

For Sean Connery of course it was the film that took the character too far and into the realm of the ridiculous. He resented the space age driven plot and the increasing repetitiveness of the one liners. In particular he must have felt like a first class prat being initiated as an honorary citizen of Japan, with a haircut that made him look like a monk (perhaps M really did want him to be “half monk/half hitman”). For fans looking back on the whole series of 22 films, Connery’s concerns might seem rather unfounded compared to the silliness to come with the Moore era. But clearly the Scot didn’t agree with the direction of travel away from intimate plots like those in From Russia With Love. The scale of this, the franchise’s fifth film, couldn’t be beaten without being dreadful.

I think some of Connery’s conservatism must have rubbed off on me. As a child YOLT was one of my favourite Bond entries. In particular I thought the climactic battle at the volcano base was one of the most exciting things in the universe, a totally awesome shootout with the baddies. I would have called it “an engrossing and epic finale on an impressive scale. One of the classic scenes in film history” had I had the required vocabulary. I also loved all the scenes featuring Little Nelly, as my Dad would chirp on and on about it, building the anticipation until the treasured scene would grip the household with awe and laughter.

But then as a teenager I obviously sought to reject the things my parents thought of as “good”. Little Nelly became silly. It was the sort of bland nonsense my Dad would always blabber on about. Later on I would find my love for Bond rekindled by the approach in Daniel Craig’s Casino Royale, so that I rapidly acquired and devoured the books (none of Fleming’s are missing from that collection). So enthralled was I by the dark and bleak novel that pushed Bond’s character to the limit, that my attitude to the film as a whole became lukewarm at best.

Most of all it was my view of Blofeld that changed so dramatically after reading YOLT the novel. I was struck by the complete contrast between the cinematic and literary characters, even in terms of physique. In the books he was tall, in the films a short, bald, fat and often wheelchair bound man with a fluffy white pussy. I don’t mean that he was a woman; the contrast wasn’t quite that shocking.

Anyway I might be being unfair because it’s Austin Powers’ Doctor Evil that creates such a daft cultural vision of Ernst Stavro, rather than the portrayals from the Eon films (aside from perhaps the PTS of For Your Eyes Only). But after reading the book I was no longer captivated by Donald Pleasence’s iconic performance. He was THE Blofeld to me and countless others, but after my personal enlightenment he became a wasted opportunity, a stupid cardboard cut out villain and an imitation.  

I’ve already mentioned that unintentionally hilarious assimilation of Bond into the ninja community, which ruined the pace of the film and its focus upon Japanese culture. Another definite reason I came to find YOLT a turnoff was that it tried too hard to do its location justice at times, almost showing too much respect. That is not to say there wasn’t beautiful cinematography of the landscape and cities, just that too much was made of the whole “culture clash” angle. Having said this there were some wonderfully contrasted Ken Adam interior sets, which simultaneously showcased the equally beguiling faces of modern and traditional Japan.

In the aftermath of the recent earthquake and tsunami it is fitting and poignant to watch YOLT this month. Sadly, as I’ve explained, I am not. Everything I have said so far I have said from memory. Some of these files have been saved since childhood, others downloaded from more recent viewings. The trend seems to be that boy me loved it, more recent me had reservations. There are things about the film that the younger me hated that I now love however. Nancy Sinatra’s title song was whiny and not very Bondian back in the 90s, but now I find it a refreshing and beautiful track. Likewise John Barry’s score, which picked up substantially on the Japanese themes at times if memory serves me right, now strikes me as majestic when once it was irritating and plodding (not that I’d have used those words).

I genuinely wish I owned YOLT on DVD, despite what might be a tone of negativity coming across because of my love for the pages of the book dripping in revenge and sensual doubt. I know that the last time I saw the film on TV I found it to be a wonderful snapshot of both 1960s and Japanese culture, with fun as well as thrilling moments and the fresh angle of the space race. In many ways it is the classic film of the entire franchise, adhering more to the globally recognised Bond formula than Goldfinger and coming complete with spiky dialogue with Blofeld; the ultimate confrontation.

 But perhaps this is also why I can’t quite bring myself to love YOLT. Like Connery, and with the added benefit of hindsight, I see YOLT’s sensational and epic tone as the start of a trend away from the style of the early films. I adored these grander and dafter cinematic Bond adventures for different reasons, but in the early films I could indulge my love for the books and the movies at the same time. Whilst good, perhaps YOLT symbolises the end of my own personal Bondian bliss and this is why my memories of it are so mixed.

Ironclad – A Soho screening

My review of Ironclad can be found here – http://flickeringmyth.blogspot.com/2011/03/movie-review-ironclad-2011.html – over at the always fabulous Flickering Myth. I’ll also post it here for my archives. Along with some photos I took in Soho, where I went to De Lane Lea studios, for the screening. It was incredibly exciting and inspiring to be sitting in their waiting room, with signed photographs from most famous actors you can think to name. That’s cliche, and I’m not bitten by the fame bug like some. But you just felt like you were somewhere talented people gathered to make things happen, for the world to see. As a Bond fan, it was exciting to see Quantum of Solace posters and know the sound for the film was mixed there. Waiting for the time of the screening allowed me to discover that Soho itself was fascinating. It’s the hub of London’s film industry, with studio HQs everywhere. Also a wide range of Bloomsbury publishers inhabited the smarter buildings, near various TV production companies, such as Tiger Aspect, which I found in a corner of Soho Square, opposite a house the black, celebrated nurse of the Crimea, Mary Seacole, used to live in. All of this upmarket, swanky, creative establishment stuff, nestled side by side with posh restaurants and seedier strip joints. A diverse place for sure.  A mini London – a place I could easily love to see everyday.

A party raged at The Soho Theatre (see above) to Rihanna music on a trendy London balcony. My camera struggled with the light to capture a shot down Dean Street of Post Office Tower.

Anyway here’s my review of Ironclad in full, it’s worth seeing:

The King’s Speech ruled at the Oscars and did so because of and despite of, three core ingredients. It’s a film that’s independently financed, based closely on historical events and proudly British. It proved that independent films could be both critically acclaimed and box office smashes. It brought to life even stuffy costumed history in a dramatic and engaging way. And it highlighted the world’s appetite for thoroughly English storytelling.

Director Jonathan English is aptly named then in the film industry at this precise moment. His latest project, Ironclad, is out on the 4^th March. It shares many of The King’s Speech’s potential handicaps. It took eighteen hard months to raise the money for its ambitious scale and according to the earnest production notes, is a tale “torn from the pages” of English Medieval history. All those involved with the Ironclad team will be hoping that their film also shares some of the success enjoyed by this year’s big Academy Award winner. Producer Andrew Curtis certainly believes that like Tom Hooper’s Royal epic, English’s gritty medieval battle drama will prove that Britain is more than “this little village of filmmakers”.

It’s very hard to find anymore comparisons between Ironclad and The King’s Speech. Yes there’s a Royal involved, but Paul Giamatti’s megalomaniac King John in 1215 is poles apart from Colin Firth’s stuttering Bertie. He’s just been forced to sign the Magna Carta, a vital document that would go on to form the foundations of common law in England. This much is well known history, but the film claims the untold story is what John did next; hire an army of Scandinavian mercenaries to kill those behind the drafting of Magna Carta. It’s a piece of paper that concedes too many of John’s powers over his citizens, a humiliation, that he’s pretty damn pissed about. In a rage John sets out to retake his kingdom, only to be blocked by a handful of opponents at strategically important Rochester castle. From the very start Giamatti plays John, a historical villain we’re all very familiar with, as a man having an endless strop with catastrophic consequences. Revealingly Giamatti comments in the production notes that “I play Hitler, basically”. 

Ironclad’s impressive cast is undoubtedly an asset for the film and most of the actors are likeably convincing in their roles. But just as there is a vast gulf between the characters of King John and King George, there is a chasm separating the performances of Firth and Giamatti. In the trailer my expectations for the film were drastically lowered by the sight of Giamatti’s unavoidably ridiculous face barking angry orders; adorned with a silly beard clogged by drool and drizzle. To my pleasant surprise he was better as John than the trailer makes him appear. This however does not change the fact that the American’s accent regularly has the odd wobble and that his scenes are generally the least enjoyable in Ironclad. There’s something about his portrayal of the King that just failed to convince me. Admittedly I do think a lot of this doubt was down to my unease at his weak, unintentionally comedic appearance, obvious from the very beginning and before he had opened his mouth.

I was astonished to read a quote from Rick Benattar, one of the film’s producers who had worked with Giamatti before on Shoot ‘Em Up, that said: “We got him (Giamatti) signed up to play King John and cast the movie around him. That’s how it really started.” Now as I’ve said, Ironclad’s cast is genuinely impressive. British heavyweights like Brian Cox, Derek Jacobi and Charles Dance, star alongside established actors Mackenzie Crook, Jason Flemyng and Jamie Foreman. One of Giamatti’s better scenes in the film is so good because he’s trading insults and witty jibes with the formidable Brian Cox, manning the ramparts of Rochester Castle with his soldiers. There’s also impressive young talent on show in the form of Kate Mara as the central love interest and Aneurin Barnard as a youthful, idealistic and inexperienced squire. I found the concept of a Medieval Magnificent Seven intriguing and those actors within the castle walls pull it off. But Giamatti’s John is Ironclad’s single biggest flaw and I find it incomprehensible that he was the starting point for such a diverse, quality cast of Brits. More than anything else, he just doesn’t look right as King John.

Enough negatives then, let’s start talking about the good Ironclad has to offer. Perhaps the main reason I was so surprised by how integral Giamatti was to the creation of the project, was that James Purefoy seemed to have the far more pivotal (and praiseworthy) role. He plays an initially mute Templar knight called Marshall, which is an interesting background for the hero of any movie to have. Marshall’s characterisation in the script may not all be remarkably subtle but it is for the most part original and Purefoy’s performance captivating. He more than capably handles the physical side to Ironclad’s action and apparently enjoyed wielding an authentic 5ft sword.

As producer Benattar says, Purefoy made his name as a “spectacular leader and lover” in HBO TV series Rome. Whilst he again plays the man that rallies those around him and falls for a woman in Ironclad, his restrained Templar knight battling a crisis of faith, is very different to arrogant, swaggering Mark Anthony and demonstrates Purefoy’s range of ability. Looking back at his career it’s a real shame that Purefoy hasn’t had more opportunities to completely inhabit a central figure in the narrative as he does here. Before Daniel Craig’s casting as Bond, Purefoy was talked of as 007, and he certainly would have looked the part and had the acting chops coupled with a distinctive style. He is the heart of Ironclad and that’s saying something given the rest of the cast.

Aside from assembling such a well known, talented cast, director English was keen to make Ironclad stand out with visceral, realistic and gritty action. From the point of view of historical accuracy, Ironclad feels authentic, whatever liberties it probably took with actual events. The variety of weapons and the set all tend to convince, with the exception to the realistic feel being some dodgy CGI of the castle and surrounding area during otherwise good action set pieces. At times the desire to be hard hitting and true to the reality of Middle Ages gore also went too far, with some blatant green screen shots of limbs being cleaved off or bodies hacked in two. But again generally the filmmakers’ attempts to show “what it’s really like to kill someone with an axe” translate into gripping action.

What picking such fine actors allowed English to do was really ramp up the violence, action and drama and then count on his performers to lighten the sombre mood now and again. An interesting side plot of love between Derek Jacobi’s character’s young wife, played by Kate Mara, and Templar Marshall, is slightly different and a touch more interesting than your conventional diversionary romance, due to the knight’s vow of celibacy. There are also flashes of genuinely amusing, and very British humour, I wasn’t expecting from such a dreary looking film shot in rain battered Wales.

Vibrantly realised characters deliver one liners, which could be terribly bad, with attractive style. Asked whether the French will really come to the rescue, Charles Dance’s kindly Bishop of Canterbury, wryly quips “God knows”, glancing to the heavens. And Cox’s Baron D’Albany warns his companion as he makes him hold his sword, that “We may need protection” as they enter a brothel. Only such screen legends could deliver these lines in a way that doesn’t deflate the drama but enriches it with humanity and sprigs of light.

I cannot help but applaud Ironclad for what it proves; that British cinema can compete with the world and produce well acted, exciting action movies. It feels real and very English and director Jonathan can be proud; he deserves his film to succeed. But I can’t help but have reservations. Apart from the occasionally disappointing visual effect, Ironclad’s Achilles heel is Paul Giamatti. He is not terrible but feels out of place with the tone of the rest of the story. It’s a shame the producers felt the need to recruit an American star as an integral part of a very British project. For me his casting undermines the aim of a successful, British and independent film somewhat. That uneasy feeling I regularly got during his moments in the limelight was the only real disappointment of Ironclad; otherwise I found it a good and engaging film.

2010 Doctor Who Christmas Special: Moffat keeps us on our toes

If you’re a “regular reader”, if I have such a thing, then you think I’ve just gone mad. Christmas was over a month ago. And I’m only just getting round to recording my thoughts on last year’s festive offering from our favourite Timelord. But such is the magic of iplayer that I downloaded the fantastic episode immediately afterwards, with the intention of reviewing it, only to let it wither away. Now, with it about to die, I had to re-watch it before embarking on a trip abroad and sing its praises.

Because what Steven Moffat managed to do with this seasonal special is capture the sentimental essence of Christmas and cast a magical spell over Doctor Who again. Peppered with slick, funny, genius dialogue, A Christmas Carol was a marvellous reinvention of a classic, and an expression of a truly unique imagination. Fish that swim in the fog; how wonderfully original and unexpected and inexplicably Christmassy.

The problem in the end, with Russell T. Davies’ Doctor Who, was that no matter how spectacular, the stories became predictable. In many ways Moffat’s adaptation of A Christmas Carol had expected elements, features expected at Christmas time. But the all important sci-fi, Whovian additions to the tale were quirky, creative and inventive. There was fantastic time-hopping which had gone missing from the Tardis until Moffat’s ascension to the throne. With all of time and space to choose from, one thing Doctor Who should never, ever be, is predictable.

This story had emotional heart as well as more laugh out loud lines, delivered by a superb Matt Smith who’s well and truly at home in the role now, than I can remember. They included though, the brilliant: “What’s it called when you have no feet and you’re taking a run-up?” and the Doctor’s advice for Kazran’s first kiss; “Try and be a bit rubbish and nervy and shaky…Because you’re gonna be like that anyway.”

Michael Gambon was excellent as the old miser transformed. Katherine Jenkins made an impressive acting debut, doing all that was required of her, including delivering some enchanting singing fit for the occasion. The music in general was wonderful. There were some impressive child performances. The script wasn’t always spot-on, with there being some cheesy, ordinary lines, mainly during the sections with Amy Pond. The episode opened with the necessarily dramatic, but disappointing, “Christmas is cancelled!” The sublime moments more than make up for this though, including the Doctor in a white tux, fretting by a swimming pool about his impending engagement to Marilyn Monroe. Talk about conveying the glamour of time travel successfully on a budget.

This story is a showcase for so much. A lot of it very Christmassy stuff. The power of carols, the warming bitterness of thwarted love and memorable quotes; “halfway out of the dark”, “Time can be written, people can’t”, “Never met anyone who isn’t important before”. Wonderful plot twists like when the Doctor shows the young Kazran his older self. Most of all it’s an example of just how amazing Doctor Who can be on so many levels. All the superlatives I’m wheeling out don’t come close to expressing how good this episode was and how much I liked it, how much I loved it. The new series this year will be split into two and the opportunities for cliff-hangers and twists for Moffat will be unprecedented. I can’t wait to see what he does.

Bond’s first lady Judi to return

Judi Dench has confirmed to reporters at the South Bank Sky Arts Awards, where she bagged an award, that Daniel Craig’s James Bond will be getting his number one girl back in the forthcoming adventure. She confirmed her involvement after the film was officially announced earlier this month. Pressed for any inside news at all about the production, the chief of MI6 remained characteristically secretive. All she would say was how excited she was to be working with Daniel Craig again, and Sam Mendes, who has directed her in theatre.

This will be Dench’s seventh Bond film as his severe, disapproving boss, M. Prior to her appointment for Pierce Brosnan’s 1995 debut, Goldeneye, M had always been a man. Producers, writers and directors all grappled with the idea of M as a woman. Perhaps ultimately the decision was made because no man could live up to the figure of Bernard Lee, who simply became the embodiment of Fleming’s creation of M in the first eleven Bond movies.

Since her first moments on screen, reprimanding Bond’s bravado and warning she’ll only use the 00 section sparingly, Dench appears to have justified the filmmaker’s decision and won over fans. Producer Barbara Broccoli, daughter of Cubby, said of Dench’s casting:

“Our instinct was if we were going to cast M as a woman, we needed to find an actress who could be totally believable and not cartoonish. Our fear was that it would be laughable and the big thing was to get someone of the calibre of Judi Dench to play the role. And because M is the only authoritative figure in Bond’s life, the casting of a woman as M gave the relationship a whole new dimension.”

Dench’s opening scene with Brosnan in Goldeneye left the audience in no doubt that a female M was not laughable, at least in itself. The script was wise not to gloss over the fact as if nothing had happened, with Bond’s teasing lines humorously, but brutally knocked back by M: “If you think for one moment I don’t have the balls to send a man out to die, your instincts are dead wrong”. She also tells Bond he’s a “relic of the Cold War”.

Director Martin Campbell was aware of the pros of having Dench as M. He was told by studio head John Calley prior to Goldeneye, after floating the prospect of a female M, that “You need a star! You need someone with incredible screen presence, how about Judi Dench?” Campbell was so impressed with her performance in his first film that there was no question of dropping her, despite the complete reboot of the franchise, when he helmed Daniel Craig’s first outing Casino Royale in 2006. Costume designer for that film, Lindy Hemming, hailed Dench as a “brilliant piece of casting” and reveals in The Art of Bond by Laurent Bouzereau, that they made M’s costume “a bit more sexy” for Craig’s first film. Bond changes with the times and by this stage, not only was it modern for women to be in positions of power, but it was the norm for them to be expressive and natural in these roles.

What more can be done with Dench’s character though? Even Daniel Craig is slowly outgrowing the franchise, so surely Dench cannot stay in the role indefinitely? This could even be her last film. Glowing comments about her performances as M, like those above, make it difficult to consider replacing her though. Would M become a man again, played by an actor of similar clout? In The World is Not Enough, Pierce Brosnan, according to director Michael Apted, repeatedly asked for M’s role to be “beefed up” to give him more screen time with Judi. This led to the ambitious plot of M being kidnapped by terrorist Renard, played by Robert Carlyle. If M were to leave, she’d need a suitably huge story.

Bond needs a proper adventure and challenge anyway, after the gap between the disappointing Quantum of Solace and the as yet untitled, Bond 23, due to start filming later this year for a 2012 release. Casino Royale made it clear the best stories come when built upon Fleming’s original tales in a modern context. One tantalising, but difficult to execute, story never realised by filmmakers is a brainwashed Bond attempting to assassinate M. This comes from Fleming’s final Bond book, The Man with The Golden Gun, and was never used in the drastically altered film of the same name. This set-piece in the novel is the highlight of an otherwise disappointing final bow for the literary 007. It would need revamping, rooted as it is in the Cold War era of Soviet mind tricks, but you get the feeling a gritty, deluded Bond storyline would suit Daniel Craig’s hungrier acting abilities down to the ground if properly set-up. It could also be fantastic and bold on film. But the problem for the franchise would be how could Bond continue as 007 after being demoralised and duped into trying to kill his own boss?

Whatever the script writers Neal Purvis, Robert Wade and John Logan come up with, the trend has been more and more M in recent years. I look forward to some frosty and prickly dialogue in Bond 23.

The i: Media revolution or pointless newspaper flop?

At Waterloo station the other day I finally succumbed to curiosity. I found myself staring blankly at a WH Smiths emblazoned with a small red letter “i”. In just one moment, demoralised and waiting for a train, all the hype and advertising culminated for me. It was only 20p, let’s see what all the fuss is about. I lugged my stuff over to the store, handed over my solitary coin and headed for a drink to dissect the nation’s latest news phenomenon.

Or is such a big deal? I sit here with two copies, having purchased a second for the purposes of writing this piece. And from the outside it doesn’t look so extraordinary. Sure I’m familiar with the concept, the image they’re trying to sell. It’s a concise compilation of news and opinion, an intelligent but manageable information snack to be devoured by your busy city type. It ought not to appeal so greatly here in my rural setting, and yet the first two local shops I tried were sold out yesterday. Not just a paper for commuters rushing through London terminals and underground stations then? Perhaps it does have some foundations of longevity; having said that, it could simply be the novelty buy of the moment.

If you’re reading this and saying to yourself “what on earth is i?” I am frankly astounded. I don’t believe you can have avoided the marketing blitz accompanying its release. It adorns the side of London buses, plasters newspaper stands and rules the ad breaks at times. The strap-line at the top of the front page reads: “As seen on TV: Britain’s concise quality paper”.  They’re fully aware of the exposure i is getting and I’m guessing the idea is to hook regular readers early. The dirt cheap price will be crucial to the appeal, as will the two key selling points; concise and quality. It’s broadsheet meat in tasty tabloid nuggets.

Essentially it’s a bite-size version of The Independent. The fact that it’s The Independent launching the i does bode well in many respects; The Independent is the newest established national paper in this country. Launched in the eighties it knew how to exploit gaps in the market with price, design, image and politics. Nicknamed the Indy, it used the slogan “It is. Are you?” at its birth in 1986. Such lines show that even back then this was a paper that knew how to bag itself a target market of aspiring intelligent types looking to distinguish themselves from The Guardian or The Times. It would be simultaneously liberal and opinionated, and respected and trusted. In 2003 it took on a tabloid format, which begs the question, why the need for the i?

The clue is in the name. The i is unashamedly jumping onto the Apple bandwagon. We arrive in a new decade, the teenies or whatever follows the noughties, grappling with the coming of the iPad. The iPad seems to herald a new media age in a lot of ways. Countless commentators and reviews argue over its purpose, with many concluding it does not have a particularly functional one. In technology the iPad is halfway between a laptop or netbook and a smartphone or iPod. It fails to do certain things these old staples do so well, whilst also doing some new things no one is quite sure whether we want yet. Most reviews also conclude that the iPad is so much fun, it scarcely matters what it’s for. It’s an inexplicable indulgence, until the content starts to catch up.

 But unavoidably the ethos around the iPad is the direction of travel, the way things are going. People want everything they do, everything they consume, to be aesthetically dazzling and finely crafted. They want to look cool when they read the news and they want to feel cool. They want it to be easy but still be well informed afterwards. They want colour and images. The i is the newspaper equivalent of the iPad; it’s well designed and bright and fun, but it hovers in a new uncertain territory between purposes. Is it broadsheet or tabloid? Paper or magazine? Light or heavy news?

At first I was reading the i trying to work out whether it lived up to its brief of “concise quality” sufficiently, and even if it did, whether it was good enough to warrant such a category of publication. I mean can’t even the busiest person simply selectively scan their favourite paper? I was judging each article to decide whether it had the depth of broadsheet and snappy digestibility of tabloid. The selection of topics for articles is certainly suitably intelligent, with nothing too light or smutty about cheap celebrities creeping in. On the snappy front the opening double page has a “news matrix” with summaries of the day’s top stories, so the reader has at least an overview of everything. This does seem surprisingly handy.

In fairness to most of the articles about serious stories, they do an admirable job of cutting right to the point without being patronising or watering the issue down. But unavoidably there is an unsatisfying lack of depth. Everyday there is a fairly substantial opinion piece however, which can’t be accused of cutting corners. Indeed the opinion section of the paper is a good example of successful fusion between manageable and satisfying content. An “opinion matrix” summarises views from other publications, a bold and genuinely informative move in keeping with The Independent tradition, adjacent to an article from one of their writers. I really like that it quotes other papers, and I imagine the average commuter without the time to buy and read a range, does too. There is only the one opinion piece per day though.

This week the content of the i has been somewhat heavy on anti-Murdoch sentiment, what with the ongoing hacking story and the takeover of Sky forever raging, which I found tiresome. It’s of course admirable to expose such stories, under reported in other papers, but it compromises the potential for other news and comment in such a small paper, and also The Independent tradition of staying above the fray (despite an undoubtedly left-wing reputation).

The television schedule is well designed, split as it is into categories with key programmes, and a smaller list with the all junk underneath. Ideal for those that work all day. There’s also a section called “iq” which seems to be dedicated to the likes of style and recipes and again has a good balance between brevity and depth. The arts area of the paper seems somewhat recycled each day, with film and theatre listings and descriptions; no reviews. Not being a businessman I wouldn’t know if the business section was adequate, but it has its own “news matrix” which seems a good, broad introduction to all the main action of the day. The sports pages are really quite short but do touch on all the main issues; football transfer gossip, Six Nations, Andy Murray.

After all this analysis though I remembered how crucial the comparison with the iPad is to understanding the i. Frequently I toy with it in those cavernous Apple stores, knowing full well I haven’t the funds for such an extravagance or even if I would use it at all, should I win the lottery or rob a bank. But every time I go in for a discrete fondle of the touch screen, that indescribable feeling Apple manufactures so well washes over me. That feeling of being at the forefront; the vanguard of technological advancement. As if I’m in an incredibly cool sci-fi film, not my mundane life. That feeling of childish play, somehow fused with the realisation you’ve arrived as an adult with the James Bond gadget to prove your maturity and success. Look at the tech they let me unleash! Behold the luxuries that make up my exciting everyday existence!

Like the iPad, the i is a symbol of a life style choice, a lot more than just a paper. Now it might be the case that your choice of paper has always been a significant indicator of outlook and ambition, but the i is a heightened version, harnessing the 21^st century Apple fever. It popularises that choice and makes it available to the masses as a statement of intent. “Look at me, I am intelligent but too busy to stop, I’ve arrived!”

Even if you don’t consciously think this, the colourful design and appeal of the i put it on that similarly luxurious plain to the iPad. It really is well designed, easy to read and pretty to look at on some pages. And why shouldn’t intelligent news be a pleasure to look at? Why does it have to be bunched in dense text and an excruciating eyesore? Especially when you’re jammed in like sardines on the tube. The colour coded pages help you swiftly find what you’re looking for and the multitude of colour photographs let you feel the news, experience the world, rather than simply read about it. Like the touch screen of the iPad, the i feels interactive at times and immersive despite its concision.

One thing that really baffles me is the continually shabby state of The Independent website following the launch of the i. To truly capitalise on the stylish Apple-like aesthetic they’re cultivating with the i, they would lure people to their equally swish website. But for ages The Independent’s website has been the drabbest online newspaper around. Some would simply call it functional, with its white background and lack of trimmings. But a hideous mustardy brown colour is used across the top and the font is squat and awkward to read. It’s a real shame, because it’s so bad it often puts me off delving into the regularly insightful, impressive content, which has real depth that goes beyond the snippets in the prettier i.

I would do well not to push the comparison with the iPad too far. The i lacks the level of interactivity and excitement cutting edge technology like the iPad can provide. It is, at the end of the day, a slimmed down newspaper. But its design and marketing reflect a cultural trend. There’s nothing wrong with what the i is trying to achieve, and it’s admirable in fact to see something try and keep print publications fresh and competitive. The threats of the iPad and the internet could jeopardise journalism and courageous solutions are needed. The i does the right thing by embracing the challenge of our new aesthetically obsessed, Apple stuffed world, rather than denying it. With its colour, cool and seamless advertising spaces and refreshingly un-patronising news, the i has the potential to be more than an early 2011 fad. Crucially, at 20p, you may as well give this stylish “essential daily briefing” a whirl, before properly digesting your preferred daily in the evening.