Politicians have Snow Balls

It’s a cliché that you can’t rely on politicians for anything. But as I recently discussed with someone, clichés are clichés for a reason. Most people think that you can at least rely on MPs, particularly party leaders, to be dishonest and always on the lookout for an opportunity to score cheap points against their rivals and amass political capital. However Britain’s recent icy snap proved there are depths the media strategists will not dare sanction for their employers to sink to.

It really is a mystery why no one had the guts or guile to pounce on the targets laid bare by the blankets of white stuff. About a month ago I was reading an article in a hotel lobby in sporadically sunny Spain. Back home the country had already groaned to a moaning, bemused halt under the weight of the snow. This article was in The Times and I forget the identity of the writer, which is regrettably locked behind Murdoch’s News International Paywall. It made the very interesting point that neither leader of the two main parties had utilised a huge moment to deliver defining, resonant messages. The snow touched every single person in the country. It was a destructive but unifying force. The potential for delivering a knockout political blow was immense.

And yet our notoriously backstabbing, corrupt, two-faced politicians did nothing. Well nothing worthwhile. Of course there were the usual gripes about lack of planning and the inevitable shortage of grit. Labour had its half-hearted dig at the government, knowing full well it couldn’t overdo it because the previous administration had been responsible for much of the preparation. Most surprisingly of all, I remember the article in The Times highlighting, was David Cameron passing up his moment to finally win the public’s hearts over to the “Big Society”.

With all the complaints about councils failing to grit icy pavements and elderly neighbours slipping and sliding to serious injury, surely this was Dave’s moment to urge us all to lend a helping hand? This was the closest we were going to get to a modern day Blitz spirit. Everyone was out enjoying the beautiful change, waving to complete strangers, engaging in snowball fights; except those blocked in and cut off. Free those trapped in your area, band together and get by, show the true power that community still had. The Prime Minister said none of this and his chance to convey what his key policy might mean in reality was quickly gone.

It would have been an extraordinary moment for a Prime Minister under fire to show leadership and go on the offensive with a more optimistic message. The distraction from constant protests against cuts would have been welcome and may have lingered memorably in voters’ minds, but instead Cameron chose to wait it out till Christmas for his respite. Ultimately his characteristic caution probably held him back from any such message. It would have been open to ridicule. Evidence, his critics would say, that the Conservatives are leaving you to do it all alone, another excuse for incompetent governance, dressed up as positive ideology. Those criticisms of the “Big Society” might be true and are longstanding, but if Cameron genuinely believes in his policy then why did he have reservations about seizing his best opportunity yet of hammering its message through?

There seems to be an unwritten rule that a crisis caused by natural causes is off limits for use as political ammunition. Even so it is perhaps even more surprising in some ways that Ed Miliband didn’t capitalise on the snow. Miliband didn’t have a readymade policy to bolster like Cameron, but he needs to set his party on a new, distinctive course at some point. As a former Climate Change Secretary he could have pointed out the changing nature of Britain’s climate and the more frequent occurrence of extreme weather. He could have been extremely bold and announced that Climate Change would become a central, unifying theme of all Labour policy, especially now that it was proving directly damaging to the UK economy and its citizens everyday lives. However he needn’t have been so specific to achieve an effect, and with his policies still under review a vaguer, flexible approach would have been preferable. He could have simply called for greater provision to deal with such extreme conditions in future and indicated how Climate Change would be one of several of his key priorities, whether he meant it or not. This week Miliband demonstrated he could make decisions and announcements that were at once cynical and correct. Declaring he wished to see the banking bonus tax extended is sensible but he is only willing to commit to this policy ahead of so many others because it wins support. Why then did he not show similar political pragmatism with the snow?

Of course ideally Miliband would have used the snow as a platform, from which to launch a new sustainable set of policies which would see Britain cope better with such circumstances in future and begin an inspiring new assault on Climate Change. Sadly such genuinely motivational and good natured politics is so rare no one expects it. It is reassuring though that some areas, perhaps still considered by some to be acts of God, are still considered off limits for cheap, manipulative political point scoring.