The above link leads to a feature piece in The Guardian by Blake Morrison about the relationship between the English country house and novels. It points out a recent trend for both bestsellers and box office hits based upon them, from The Remains of the Day by Kazuo Ishiguro to Ian McEwan’s Atonement. And the piece is prompted by the release of next month’s The Stranger’s Child by Alan Hollinghurst.
I don’t have a great deal to say about the subject but urge you to read the article. It does an admirable job of attempting to explain the continuing appeal of a surely overused setting. Costume dramas on television are mostly far too common and predictable, always set in the same beautiful but samey surroundings. I do my best to avoid them unless they standout for some reason. But novels set in such cavernous buildings, stretching on and on, filled with history and possibility, remain surprisingly diverse. Perhaps because they continue to attract the best of British writers.
McEwan used Atonement to meditate on the very idea of storytelling and writing fiction. He explored youth, love, sex and passion. He touches on high politics and decision making of immense importance, as does Ishiguro in The Remains of the Day. I have always enjoyed Atonement less than McEwan’s other novels, but The Remains of the Day is the best of Ishiguro’s I have read so far.
I wasn’t expecting to enjoy a book confined to a stuffy setting with the standard conflicts between staff and intrigues between different social classes. But Ishiguro’s book encompasses so many themes, through the narrow lens of his butler’s restrained narration in a grand and important location. Darlington Hall plays host to international conferences but also humorous misunderstandings, battles of professional pride and tender personal affairs.
For me though the crucial features of good novels like Atonement and Ishiguro’s Booker Prize Winner, were not dependent on the setting. Bryony Tallis’ manipulative and naive vendettas could have been as strong and affecting in any home. Stevens the butler could have perhaps worked in a hotel. And indeed it was his job, his life consuming occupation, that made for such a compelling novel, about culture, class and personality. The butler seems to be the perfect mould for a distinctive, humorous and subtle character of great scope and hidden emotion.
Having said this though, the houses and halls did play their vital background roles. It’s difficult to imagine Stevens in any other setting. It’s tough to envisage a symbolic fictional location that could mirror quite as well the themes of appearance, dignity and decay.
There is really nothing wrong with the continued use of stately homes in novels, as long as the story being told is always a different one, reliant primarily on characters, plot and ideas, rather than ready made sets for the drama. You can’t just add water to the stately home to create a bestselling novel. But they provide pretty firm foundations on which the ingredients of a great novel can be built.
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Last week the hype for Christopher Nolan’s third Batman film, The Dark Knight Rises, moved into top gear with the launch of a clever and mysterious publicity campaign. On Thursday the 19th of May the official website became active, only to reveal nothing but a black screen and the sound of chanting. By the following morning, the most dedicated and geeky intelligent of fans, had filtered the noises through various ingenious programmes that visualise sound waves, revealing the Twitter hashtag #TheFireRises. To cut a long story short, the more people that Tweeted the hashtag, the more of an image from the film was revealed. Eventually a genius with time on their hands managed to expose the whole picture, giving the world its first glimpse of Tom Hardy’s beastly Bane.
As exciting as all this was for fans eager to learn about the sequel to The Dark Knight’s phenomenal success, such high concept viral marketing is not a new idea. Christopher Nolan in particular should know this, after previous films of his have utilised the growing trend for such campaigns. Most notably, last year’s Inception generated enormous hype with lots of vague waffle about the “architecture of the mind” doing the rounds on forums before any plot details had emerged. The official Facebook page for the film released clues to the whereabouts of Inception merchandise and tickets, sparking races across British cities for the treasure. There was also a special app for the film.
Even The Dark Knight had seemingly legitimate websites, both pro and anti Harvey Dent, calling for support in the Gotham city elections for District Attorney. But the undisputed king of mystery, minimalist marketing is Lost creator JJ Abrams. He produced 2008’s Cloverfield, which was perhaps the first project to truly embrace the public lust for speculation and a hunt for clues. It was promoted with the merest slither of information and talked up as a story that blurred the boundaries between fact and fiction, claiming to be comprised of “found” footage from real home videos. Lost too, made the most of secrets to stir debate amongst fans.
Abrams is the director of this summer’s much anticipated Super 8, which is co-produced by the tantalising team of him and Steven Spielberg, and the trailers have adopted the same old tricks which we’ve come to expect. During the flurry of Super Bowl trailers earlier this year, Super 8 remained the only real enigma amongst a pack of blockbusters, which undoubtedly made it stand out. But there are also drawbacks and limitations to such cryptic and vague promotion.
A few weeks ago a select group of journalists and critics got to see the opening 20 minutes of Super 8. And whilst many of them had positive things to say, those that have already written about their snippet of Abrams’ creation pack their articles with questions and a tone of scepticism as they look to extract the substance from the chorus of theories. Several commentators have said that the uneven blend of a heart warming buddy movie, a scary alien attack and effects heavy blockbuster, doesn’t satisfy the hype.
Without all the frustrating teasing, perhaps the writers would have been more inclined to focus on the film’s positives. How can the product ever live up to unrealistically heightened expectations? The trailers have already been ripped apart, frame by frame, for the slightest of clues. Cinemagoers with regular internet access may have heard of Super 8, but by the time of its release its barebones promotion may have left them either uninterested or so frustrated that they seek out an idiot who has leaked detailed spoilers.
Such saturation of the web certainly gets people talking and immersed by the ideas of a film. But it’s not a standalone guarantee of a box office hit. For one thing, despite its all conquering swell, the internet still does not reach everyone. Even some of those that use it may not wander into areas dedicated to film or have the time and desire to unravel marketing mysteries. Other media such as television and newspapers remain a vital tool for more instant advertising reach, rather than a slow burn.
There have also been failures that are too reliant on viral campaigns, even when those campaigns are successful. Disaster epic 2012 caused such a stir about the end of the world that NASA had to set up a special page to reassure people. But after it bombed with critics and the public, the big budget project was still a flop. Countless low budget releases think that cheap online methods will assure sufficient publicity but without a breakthrough in more traditional media, most of these languish and pass unnoticed in the cyber shadows, even when they have their merits.
The fact remains that viral marketing often only helps increase the hype for an already much anticipated film. The Dark Knight Rises will be a box office success regardless but the occasional prod from the filmmakers will cause sizzling talk to increase the takings still further. JJ Abrams and Steven Spielberg are names that will attract attention because they are accomplished storytellers, not marketing magicians.
In the case of Abrams I would hope that the motivations behind his teasing details and whiffs of mystery are noble; he wants his audience as absorbed as possible by his fictional world and genuinely surprised by its twists and turns. Abrams, Spielberg, Nolan and others know that what matters in the end, after the hype, is the film itself. Get this wrong and the publicity will be a curse rather than a blessing.
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Amongst the scandalous stories of super injunctions, celebrity gossip ruling the internet and ideological feuds in Parliament, genuinely groundbreaking news from Germany that could have global implications is hiding. Angela Merkel, the Christian Democrat Chancellor, has taken the decision in the wake of Japan’s nuclear crisis at Fukishima caused by a devastating earthquake, to phase out Germany’s substantial nuclear programme. The speed and scale of her plans are unprecedented anywhere in the world, according to an article from The Guardian.
Merkel is far from a progressive or left leaning politician. She is also a realist not an idealist. This makes the news even more momentous and significant, for if Europe’s largest economy takes such action others will follow. The Guardian say that it seems the rationalist in Merkel has decided to take drastic measures to avoid an equally unexpected event as the Japanese Tsunami, bringing Germany to its knees and causing a catastrophic safety hazard.
Merkel is targetting green energy as a huge area for future economic growth. She will be putting her country at the forefront of development, making it a world leader, as President Obama’s positive rhetoric remains just that because of moves by Republicans to block carbon emission caps. The Japanese may also reconsider their decision to continue with nuclear power if other nations are adopting safer, more environmentally friendly alternatives.
Other countries may feel compelled to up their own efforts so they don’t miss out on market share. Green jobs have the benefit of being completely sustainable. An abundance of endless energy could lead to ambitious projects in terms of transport and infrastructure. Clean energy would generally lead to higher standards of living. I’ve long argued that if governments take up the challenge of climate change and replacing fossil fuels there are exciting and inspiring opportunities.
In terms of the domestic impact here in the UK of Merkel’s decision, it may encourage Liberal Democrats, who have long ruled out nuclear energy in their manifestos. Given the divisions now in the coalition following a heated election and referendum campaign, Lib Dems might push for increased direct government funding for offshore wind farms. Merkel recently opened Germany’s first sizeable offshore wind facility and her plans put it at the heart of Germany’s energy needs. The UK has 40% of Europe’s potential offshore wind energy, so there is huge scope for expansion. The Energy Secretary is a Lib Dem, Chris Huhne, who recently confronted his Conservative cabinet colleagues. There is a possibility he’ll push for more for his department in light of Merkel’s u-turn.
Here is the Guardian article: http://bit.ly/lb7lYk
The Telegraph has a prominent article about Jemima Khan being falsely named as a celebrity with a super injunction. She was wrongly accused of trying to gag the media because there were indecent pictures of her and Top Gear presenter Jeremy Clarkson. The incident, with countless other names leaked on Twitter, has prompted further debate about the usefulness of the legal measure in the internet age. It is possible to restrict publications like newspapers but the internet, and Twitter in particular, has an extremely fast mind of its own.
Meanwhile in the House of Commons MPs have been debating the government’s proposed NHS reforms. There has been widespread opposition from doctors, nurses and other health professionals. Labour have pounced on the ill feeling and Nick Clegg vowed not to let the Bill pass if people’s concerns weren’t met, as part of his drive for a “louder voice” for Lib Dems in government following their election mauling.
Much of the opposition centres on the privatisation part of the Bill. There is a fear that the Conservatives are trying to privatise the NHS by “the back door” which is exaggerated. But there are issues with creating any sort of market in health. Personally I think private, high quality hospitals do have a role to play. But I feel uneasy about any market and don’t see the need for it. The NHS should simply prioritise and drop some treatments that are not essential, leaving them entirely to the private sector. This would be controversial but would save huge amounts of money and improve the standard of care for everyone, if measures were made to protect the poor.
One Lib Dem has suggested the Bill be scrapped completely: http://ind.pn/m18c8I
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This week super injunctions have once again, ironically, been in the news, largely thanks to a confession from the BBC’s Andrew Marr. He believes the balance has strayed too far in favour of gagging the media, despite having his own super injunction to conceal an affair. He supports the call of many to put the rules back in front of MPs for debate. Why should such extreme privacy only be available to mega rich politicians, TV stars or footballers?
They may be able to keep a lid on certain stories with their fat cheques but they can’t stop us discussing the issue itself. And it’s a difficult and ethically complex problem. On the one hand we can’t have censorship coming before free speech, but to live in a free society privacy is also important. Continually we are told that if a story is in the “public interest” it shouldn’t be hidden away under lock and key. But what does that actually mean? The hypothetical (but all too common) “footballer and a prostitute” scenario, is wheeled out by both sides of the argument again and again.
Those speaking up for the principle of super injunctions argue that what anyone does sexually is their own business, just as their health or bank details are. Footballers are private individuals that just happen to be prominently in the public eye. But the reason they are so closely studied by the media and their fans is not what they do off the field, but on it. Any personal problems they may have, whether it’s the fallout from shagging Imogen Thomas, an addiction to scratch cards or a fear of candyfloss, should be resolved in their own time and space without intrusion.
On the other hand of course the opponents will bellow in outrage that footballers are role models for our children and should behave as such. They may be talented but with such lucratively rewarding contracts they should act responsibly in return, and concentrate on delivering the best performance they can, week in week out in a professional manner, without the distraction of off the field turmoil. Season ticket holders, investors and fans in general may all feel justified in wanting to know whether their star striker is wasting his wages and fitness on whores after training sessions.
I have to say I have more sympathy with the pro-privacy side of the argument, when it comes to footballers and their whores at least. Of course with the ludicrous money they’re earning they should be focusing on giving our clubs’ the best they can offer on the pitch every weekend. But frankly I don’t care about their numerous and identical scandals. It’s an inevitability that young men, their wallets brimming with cash, end up disgracing themselves and living dangerously. If they can play brilliantly and indulge their dirty hobbies in private, then so be it. I don’t watch football to judge morality.
It’s only when the scandals are published that they become disgusting influences on our children, when the role models become corrupted and misery heaped on the club and the player’s personal life. And as for the “public interest” argument, there are minimal grounds for exposure for the genuine good of the population. The public’s interest in rumour and gossip is another matter altogether to their wellbeing and rights.
Ignore what I just said though. I may not be at all interested in hearing of their latest filthy fumbles, but for everyone to turn a blind eye would mean the disrespectful bastards get away with it time after time. Enough of them already escape the consequences by wielding their wealth for a super injunction or a quiet payoff for the mistress. Countless clowning cocks lucky enough to play football for a living probably simply get away with it because they’re not good enough, or famous enough, for anyone to care if they cheat on their wives and the mothers of their children.
There will undoubtedly be cases when it’s best and fairest if privacy is maintained. There will be others with a real and pressing “public interest”, far more vital than a lustful midfielder’s latest lay, that must see the scrutinizing light of publicity. The only sensible way to deal with the issue is on a case by case basis.
When it comes to football though, like it or not, there is a paparazzi culture for finding out the bedroom deeds of the Premiership’s so called “stars”. The players know this is a fact of life as much as we do. If they want their right to privacy preserved the only way forward is for them to start behaving gratefully and respectfully. They should appreciate what they have enough not to jeopardise it. There’s no need for super injunctions without scandal in the first place.
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Faint columns of twisty smoke on the horizon. Dry dirt and dust whipped into clouds by the commotion in the street. Baking rooftops stretching for as far as the eye can see in the hot sunlight. Your guide ranting in impassioned Arabic, the immense weight and colour of the rich past hanging in the air around you. You can feel it stirring, something new and meaningful adding to it. Chants and songs of freedom from the crowds below, being marched into action and reality. A sense of being at the eye of a storm of change that will define generations. Then loud voices, angry noise and pounding footsteps on the stairs. Bangs as doors crash open; guns and uniforms glistening. An adrenalin fuelled fear as your face is shoved to the gritty floor.
During recent events in Egypt, articles with these sorts of ingredients and phrases were cropping up on the front pages of newspapers every day. Somehow journalists and writers managed to weave their own extraordinary experiences into some sort of comment on events and the news from the ground. Personally I can’t imagine anything more exciting and fulfilling than to be at the heart of such a historical event; effortlessly writing incredibly, simply by saying what your eyes see happening all around you. To work in such a fascinating country at a time of such dramatic upheaval and change is satisfying enough and probably would have overwhelmed me. But consider the implications of the outcome of the protests in Egypt and the ongoing rebellion in the Middle East, and the unfolding story of history becomes even more intoxicating, inspirational and important.
The opening months of 2011 are proving to be nothing short of momentous. I do not need to use hyperbole. Seemingly permanent regimes, which were unquestionably entrenched through power and fear, have crumbled and sprouted glaring weaknesses. As if this weren’t enthusing enough, the forces that have brought about such changes have been new, modern and democratic. People taking to the streets, tired with repression and the state of their economies, have brought about reform and the toppling of infamous regimes. Mass meetings were organized and propelled by tools alien to historians and political analysts, like Facebook and Twitter. Despite distrust of the West, fuelled by its support of the dictators being ousted, most demonstrators called for democratic systems similar to our own that could transform the way the world works together. The true power of politics has been restored.
Egypt is the most high profile case so far but the disruption is ongoing. At the moment it’s Libya in turmoil. We are living through a new age of productive and successful political action. The scenes in Egypt put student protests in this country from the tail end of last year in the shade, but all the demonstrations are part of a global trend. In the continuing difficulties lingering from the economic crisis, we are once again witnessing the interconnectivity of the modern world. And in a rare time of genuine history in a world which had seemingly seen everything, the need for a new form of diplomacy once again emerges.
It was frankly embarrassing for Britain and the US to have such an ever shifting, vague stance on the Egyptian crisis as it unfolded. Of course the dangers and difficulties were plain. We could not tolerate another radical Islamic country, another Iran in a volatile region, particularly in the place of a moderate tourist destination with a stable relationship with Israel. But it was rapidly clear that President Mubarak’s situation was untenable. As soon as this became obvious it became self-defeating to continue to offer even the slightest veil of support for him. Especially when even before the crisis, particularly with Liberals in government, Britain should have been adopting a more comprehensible, pro-democracy/anti-dictatorship stance. Eventually Nick Clegg refreshingly admitted that events in Egypt were “exciting”. Of course they were, this was a whole new kind of revolution; 21st century and democratic, not 20th and Communist.
Britain may no longer be a big player on the world stage, but it once was. As a result of the actions of the British Empire in the past, British governments shall always have a strong duty to nations it has had a considerable hand in shaping. William Hague therefore, as Foreign Secretary, should always have been supportive of the wishes of the Egyptian people. For too long democracies in the West, cajoled by America, have tolerated regimes that abuse civil rights in favour of “stability”. The events of early 2011 have proved that perfect stability is a myth. Any leadership is prone to volatility and violence. Therefore it’s time governments started to stand truly by the philosophies and politics they claim to espouse, and have faith in the people of other nations to make the right choices. There’s a long way to go in Egypt, but so far the people have proved they want democracy, not just a new controlling leadership in the shape of the Muslim Brotherhood.
Debate continues to rage about the best way to deploy the foreign office in the 21st century; what is Britain’s global role? In the past I’ve argued it should be combating climate change and this remains important. But now, given the changing tides, it’s time we started ending support for corrupt governments and supporting the spread of democratic values in a hands-off way. With influence shifting east to China and India, a process of democratisation in the Middle East could prove crucial to the direction of the next century, given the treasure trove of natural resources and energy stored there. A spirit of cooperation, empathy and understanding is needed to face the numerous oncoming challenges and hurdles. Democracy and the UN can help with this.
Other developments in diplomacy mean that we in the West do not merely have to talk the talk of peace either. There are new methods of direct action to punish inflammatory behaviour and enforce calm. Recently details emerged of the Stuxnet computer virus attack on Iran’s nuclear programme, which set it back years. It was a major boost for President Obama’s approach, which has come under fire for its lack of action. Obama can continue to seem reasonable, as he’s always offered the chance of negotiation to Iran. But despite the attack not being officially linked to any government, it’s obvious certain governments sanctioned it. This sort of non-deadly cyber warfare could be the far preferable stick in future diplomatic disputes, as opposed to the nuclear weapons of the Cold War era. Of course not all cyber warfare is so harmless; certain attacks on infrastructure have the potential to reduce societies to chaos and cause scores of deaths. But that’s just a further reason to develop our capabilities, both defensively and offensively, and deploy them in conjunction with our diplomatic aims. Trashing each other’s technical hardware is a far nicer scenario than devastating our cities and if nothing else it will give the West a genuine moral high ground for a change.
As Egypt and other countries begin a transition to fairer governance, it’s innovative methods like these we should use as a last resort to hinder and halt dangerous elements plotting to seize control, as opposed to rash deployments of armed forces. In this new era of history and diplomacy it’s vital we respect the people of other nations and keep them onside. For they now know where the real power lies; with themselves.
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