Ed Miliband may have found a way to shake off the label “Red Ed”. Unfortunately for him it could simply be replaced by the even more damaging nickname “Robot Ed”.
It’s hard to believe that just last September Miliband’s acceptance speech as leader of the Labour party was greeted by a chorus of relief. The wooden and cold Gordon Brown had been replaced by a youthful, honest, reasonable and approachable man, not afraid to at least attempt a joke and flash a bumbling but genuine smile. Now though Miliband’s PR machine is working so hard to preserve this flattering initial image of reason and humanity, that they have forgotten to let him be natural at any moment, even between highly choreographed press conferences or interviews.
I am always keen to write about the policy as opposed to the personalities of politics. The culture of spin and press manipulation too often overshadows the important debates about what Britain needs or what would be a better way of doing things. There are so many pressing challenges to thrash out swift but credible and long term solutions to, that it is plain irresponsible and arrogant to get bogged down in ideological or personal differences. Miliband’s shadow cabinet have been far too slow to produce viable and inspiring policy ideas.
However as the shocking revelations of the past week have shown, dishonesty and deceit are facts of life on a national scale. Rightly or wrongly the public digests the truths, half truths, lies and simplifications of the press every day. And for the average voter that mysterious quality of “likeability” will always prove crucial to which party they back at the polls.
Ed Miliband’s team are clearly aware of this, as anyone working in politics must be. But rather than supporting the key work on policy behind the scenes, the Labour leader’s media experts have meddled to such an obvious and unsubtle extent, that the overwhelming impression of Miliband amongst the public of late has been one of fakery and artificiality. The most embarrassing incident for Miliband has been the exposure of this interview about the planned strike of teachers across the country: http://www.youtube.com/watch?v=PZtVm8wtyFI
It makes for excruciating viewing. The journalist conducting the interview has written and spoken about his frustration. And it really is the sort of snippet behind the curtain of political life at the grim reality of it all that makes you doubt the truth of anything any MP ever says. Miliband delivers the same answer, reordered a little each time, to ensure a carefully crafted soundbite makes the news. His delivery, seen in context, is terrifyingly robotic. At no point is there even a glimmer of the man himself or a hint of his own opinion.
Ironically Miliband is now speaking out boldly against such negative elements of the press because of the ever growing scandal engulfing News International, forcing the closure of the News of the World. Cynical onlookers will criticise Miliband for yet another case of opportunism. But whatever his political motives, it’s clear that Miliband is putting himself in the firing line of an extremely powerful Murdoch empire in a way that no politician has previously done, to first and foremost, do the right thing. He has defended press freedom throughout and simply called for the proper investigations to go ahead.
In the midst of the phone hacking turmoil, an interview with former Prime Minister Tony Blair has been buried, in which he openly criticised Gordon Brown’s betrayal of New Labour. He stressed the importance of occupying the centre ground to win elections. Miliband responded in an interview with Andrew Marr by saying that he believed the centre ground had moved, presumably to the left.
Another factor Miliband must consider as he takes the initiative on phone hacking, is avoiding categorization as a popular leader of the “politics of protest” Blair warns against, which might count against his credibility as a potential Prime Minister. In other words, the fallout from the News of the World crisis might win Miliband supporters as a leader of the opposition, but ultimately not convince them that he has what it takes to lead the country.
This may be the crisis that establishes Miliband’s credentials as an opposition leader with influence. Then again Miliband may have sowed the seeds of his downfall by angering Murdoch and perhaps even more dangerously, leaving himself open to charges of hypocrisy. His PR team need to dramatically alter their strategy and have more confidence in Miliband’s ability to be himself and to speak through policy. Otherwise the correct case he is making about the BSkyB takeover and the immorality of hacking the phones of Milly Dowler and others, will be undermined and defeated.
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Like it or not, love him or loathe him, David Cameron has proved himself to be a competent and capable leader in his first year in Number 10. He has shown himself to be easily the most adaptable Prime Minister of the 21st century and perhaps the most versatile and formidable party leader too. He has embraced the unique hurdles and challenges of coalition government to at once deliver radical policy his party believes in and please the electorate. He has vowed not to make the mistake of Tony Blair’s early years, in which political capital went unspent. He’s taken a blitzkrieg approach to numerous important issues and departments, somehow taking most of the country with him through a combination of confidence and yellow human shields.
Ed Miliband on the other hand, has been constantly under fire from both the media and Britain as a whole, and his own party. His leadership is generally, and not unjustifiably, characterised as ineffectual and inactive. He has more often than not chosen to stand by and do nothing but protest vocally at government plans. He has claimed to be the voice of Britain’s ordinary people and its “progressive majority”. His critics say that this majority doesn’t exist and even those that think it might, recognise that it has to be earned and forged from blood, sweat, tears and most crucially of all, policy.
Labour under Ed Miliband has produced almost no policy. His supporters and aides will argue that he’s been focusing on healing Labour’s image, bruised and battered by thirteen years of controversial government. But there has been no clear rebranding or change of direction either. The publication of elder brother David’s would-be acceptance speech last week highlighted just how much more Ed could have done from the start. I was critical of David’s lazy leadership campaign and even praised Ed’s more concrete vision. Looking at David Miliband’s speech though, it’s hard to argue with those who say he would be doing better as leader right now.
The speech sets out the deficit as Britain’s key political argument. It simultaneously does more to defend Labour’s record in government and admit its mistakes than Ed has done. It systematically addresses key areas with attractive focus; Ed’s speech tended to waffle more generally, focusing on alerting the world to the fact that he was an alright sort of guy. Well now we all want to know what he’s going to do to prove it.
To make things worse for the victorious Miliband, his shadow cabinet has hardly had time to settle. Alan Johnson didn’t last long as Shadow Chancellor. There has already been more than one reshuffle. Ed Balls, finally in the role he has craved for so long, is Labour’s only ray of activity. Last week he announced the one concrete policy they have in opposition; increase the bonus tax on bankers. Balls intends to gather support from rebellious Lib Dem and even Conservative MPs to push a Bill through Parliament that would take more money from the banks to fund employment schemes for the young and house building projects; to stop the rot on growth.
Now it’s obvious that one of Miliband’s weak points has been his inability to do much else besides bash the banks. Credible Prime Ministers cannot afford to make such powerful enemies or be defined by the one headline grabbing policy. But the plans of his money man Ed Balls are exactly the type of thing Labour should be doing more of. The government’s refusal to invest in the economy or change course on its programme of cuts is doing lasting damage. Labour cannot afford to just talk about this. They should hit the coalition where it hurts; by acting to safeguard the national interest it claims to be working for.
And Miliband could go further. He could say that a Labour government would not just build homes for struggling first time buyers but insist that they are all green. Labour needs a new stamp that marks out policy as theirs, which goes further than simply investment vs. cuts. As David Miliband set out, Labour has to acknowledge that it will tackle the deficit; the question is how will it do it differently?
Ed should make it abundantly clear that he is proposing policies for consideration now, intending to pass them now because to act too late would let the state of the economy and the government’s initiatives do irreparable harm. More house building would kick start the construction industry; more homes would get the property markets moving and add stability to a fragile, slow recovery.
Miliband has continually fallen back on the fact that the party in opposition traditionally keeps its cards close to its chest until an election. People should not be expecting him to be outlining detailed policy now, he says. I defended criticisms of him early on by using the argument that he shouldn’t rush through thinking about such important issues. But he has had time now. He must have some ideas. And he needs to start sharing them.
This is not an ordinary government. The coalition can be stalled, halted and persuaded on almost any issue. Parliament is not a sea of blue and carefully selected opposition proposals could become law. The NHS “listening exercise” and the rethink of Ken Clarke’s justice reform are examples from the past week alone where Cameron has been swayed enough to track back. Ed Miliband needs to do something bold to win the respect of voters. Disclosing genuine alternatives in full and frank detail will show that Labour care enough to act in the country’s interest, not their own.
I write just hours after both leaders in the contest for the nation’s political affections made important speeches on policy. As is the trend of late, it was David Cameron’s that made the greater impact. Speaking to a meeting in London of a foundation called GAVI, backed by Bill Gates, which provides vaccines for the world’s poor, the Prime Minister would have won over voters usually hostile to all things Tory.
His detoxification of his party has been enormously successful and pledging £814 million (the biggest donation of any nation) to an effective charity, goes a long way to satisfying his own voters, thanks to a clear strategy, and others in the electorate. With one speech Cameron scored moral points as well as talking convincingly about finding a clear foreign policy role for Britain based on duty, encouraging private sector growth and stable, democratic government.
Miliband’s speech was also important. It aimed to win back the agenda of community from Cameron, who has dominated the thinking of voters even with his unsuccessful Big Society idea. Miliband talked of responsibility and made surprisingly tough statements about those who didn’t give back not receiving welfare support. There were strong strains of the Blue Labour ideology Miliband recently endorsed, which focuses on democracy and accountability at the grass roots. It was about the overall narrative direction of Miliband’s leadership and designed to answer critics.
However whilst it’s important Miliband finds a stronger and more defined guiding vision for his party, action is what the public wants from him now. For an opposition leader options are limited, so action essentially means policy announcements. The Labour leader needs to be braver and take some gambles with his leadership, to both win over the country and protect it. No one will reward him for waiting until the election.
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