DVD Review: Morning Glory

The ongoing and increasingly shocking twists and turns of
the News of the World hacking scandal has prompted a complete rethink of the way we all think about the media. The public’s fury has rightly been fuelled by disgusting revelations exposing criminal practices that targeted ordinary
people or even the likes of vulnerable missing children. Prior to the game
changing news stories of recent weeks though, we were not all that bothered
about the odd tabloid listening in on the occasional romp or row between
footballers or actresses. An intense debate about privacy raged amongst some,
closely linked to the super injunction headlines from earlier in the year, but
for the vast majority of us the underhand tactics of the press were a given
that thankfully didn’t affect our daily lives.

But the momentous events of the past week have shown that
bad habits in an industry as far reaching as the media have to be taken
seriously. No one can avoid the press or the news in the modern world. Even if
you don’t buy newspapers you will blindly consume headlines or leave some bland breakfast show on in the background to help you acclimatise to the new day.

Morning Glory’s critical reception was lukewarm when it was
released in January of this year. It was universally dubbed a thoroughly ok
romantic comedy, riddled with flaws and sprinkled with just a smidgen of
appeal. In the light of the never ending phone hacking saga though, its message
is given far greater relevance and urgency.

One aspect of our relationship with the media highlighted by
the scandal, but buried under an avalanche of corruption and foul play, is
whether or not news has become too fluffy and meaningless. Defenders of certain tactics employed by the paparazzi say that the private lives of celebrities are only ruthlessly analysed because paying readers demand it. Whatever happened to “real” news items about ethical, humanitarian or political issues? It might still be possible to find some hard stories on the likes of Newsnight but in
the mainstream press, and on popular breakfast shows, the bulk of the content
focuses on fluffy items about rescue dogs or a woman who miraculously lost
weight by eating nothing except bacon.

Morning Glory is set in the world of breakfast telly. It follows Rachel McAdams as Becky Fuller, whose (somewhat strange) childhood dream is to make it to a big network as a producer of a news show. She loses her job at Good Morning New Jersey, where she was hoping to get promoted, and applies
everywhere until Jeff Goldblum calls her up and offers her the job at the
failing Daybreak, America’s least favourite start to the day. Becky ignores the
negatives like the bickering anchors and the nonexistent budget, choosing
instead to work as hard as she always has to make her dream a reality now she’s
finally at a network.

It doesn’t take long for Becky to stumble on, in her own bumbling way, the solution to Daybreak’s woes. She vows to get Harrison Ford’s legendary newsman Mike Pomeroy to replace her terrible male presenter, proving
in the process that you should never meet your heroes. The film follows her as
she sets about boosting the awful ratings of the show, which is just six weeks
away from being axed.

Morning Glory definitely has a whole host of things wrong with it, chiefly an uneven script with some dreary dialogue and pointless subplots. But it glides along averagely enough, throwing mostly unsuccessful cheap gags in your face. Its opening scene is a bafflingly awful way to start a film, which takes a sledgehammer approach to establishing that Becky is a busy
and clumsy character. Such weaknesses in the script let down Rachel McAdams, as she is for the most part a capable and attractive lead.

This is also a rom com with its fair share of positives however. It’s refreshing to see Harrison Ford having some fun on screen and most of the cast are good; even Patrick Wilson does alright with his underdeveloped love interest. There are also some belly laughs in the middle when the, far from sophisticated, physical humour is undeniably funny as the weatherman is put through his paces on a rollercoaster, all in the name of ratings. Then there’s the message behind it all.

The climax of Morning Glory sees Harrison Ford’s Pomeroy
trying to prove that there is a place for real, breaking news on morning
television. It is genuinely inspiring to see some substance injected into all
the ridiculous antics in the kitchen or out in the field. The hacking scandal
has given journalists and readers a much needed wake up call, hopefully in
terms of content as well ethical behaviour. Of course there’s a place for
entertainment and light chat, especially in the bleary eyed early hours, but
there is also always a place for enlightening fact and information. One need
not be sacrificed for the other. A great news story can also be great
television and great entertainment.

Morning Glory is far from faultless but when the credits
rolled it had won me over. It has an uplifting soundtrack, filled with songs
from the likes of Natasha Bedingfield and Michael Buble, and music from Bond
composer David Arnold. It may leave little time for subplots or romance to
develop but this does for once realistically show the all consuming day to day
life of a career focused protagonist. Above all this it is a fun romantic
comedy with something worthwhile to say, which is a rare thing these days. In
this way it mirrors what successful breakfast TV should be about (take note
Adrian Chiles and Christine Bleakley from ITV’s own Daybreak).

The i: Media revolution or pointless newspaper flop?

At Waterloo station the other day I finally succumbed to curiosity. I found myself staring blankly at a WH Smiths emblazoned with a small red letter “i”. In just one moment, demoralised and waiting for a train, all the hype and advertising culminated for me. It was only 20p, let’s see what all the fuss is about. I lugged my stuff over to the store, handed over my solitary coin and headed for a drink to dissect the nation’s latest news phenomenon.

Or is such a big deal? I sit here with two copies, having purchased a second for the purposes of writing this piece. And from the outside it doesn’t look so extraordinary. Sure I’m familiar with the concept, the image they’re trying to sell. It’s a concise compilation of news and opinion, an intelligent but manageable information snack to be devoured by your busy city type. It ought not to appeal so greatly here in my rural setting, and yet the first two local shops I tried were sold out yesterday. Not just a paper for commuters rushing through London terminals and underground stations then? Perhaps it does have some foundations of longevity; having said that, it could simply be the novelty buy of the moment.

If you’re reading this and saying to yourself “what on earth is i?” I am frankly astounded. I don’t believe you can have avoided the marketing blitz accompanying its release. It adorns the side of London buses, plasters newspaper stands and rules the ad breaks at times. The strap-line at the top of the front page reads: “As seen on TV: Britain’s concise quality paper”.  They’re fully aware of the exposure i is getting and I’m guessing the idea is to hook regular readers early. The dirt cheap price will be crucial to the appeal, as will the two key selling points; concise and quality. It’s broadsheet meat in tasty tabloid nuggets.

Essentially it’s a bite-size version of The Independent. The fact that it’s The Independent launching the i does bode well in many respects; The Independent is the newest established national paper in this country. Launched in the eighties it knew how to exploit gaps in the market with price, design, image and politics. Nicknamed the Indy, it used the slogan “It is. Are you?” at its birth in 1986. Such lines show that even back then this was a paper that knew how to bag itself a target market of aspiring intelligent types looking to distinguish themselves from The Guardian or The Times. It would be simultaneously liberal and opinionated, and respected and trusted. In 2003 it took on a tabloid format, which begs the question, why the need for the i?

The clue is in the name. The i is unashamedly jumping onto the Apple bandwagon. We arrive in a new decade, the teenies or whatever follows the noughties, grappling with the coming of the iPad. The iPad seems to herald a new media age in a lot of ways. Countless commentators and reviews argue over its purpose, with many concluding it does not have a particularly functional one. In technology the iPad is halfway between a laptop or netbook and a smartphone or iPod. It fails to do certain things these old staples do so well, whilst also doing some new things no one is quite sure whether we want yet. Most reviews also conclude that the iPad is so much fun, it scarcely matters what it’s for. It’s an inexplicable indulgence, until the content starts to catch up.

 But unavoidably the ethos around the iPad is the direction of travel, the way things are going. People want everything they do, everything they consume, to be aesthetically dazzling and finely crafted. They want to look cool when they read the news and they want to feel cool. They want it to be easy but still be well informed afterwards. They want colour and images. The i is the newspaper equivalent of the iPad; it’s well designed and bright and fun, but it hovers in a new uncertain territory between purposes. Is it broadsheet or tabloid? Paper or magazine? Light or heavy news?

At first I was reading the i trying to work out whether it lived up to its brief of “concise quality” sufficiently, and even if it did, whether it was good enough to warrant such a category of publication. I mean can’t even the busiest person simply selectively scan their favourite paper? I was judging each article to decide whether it had the depth of broadsheet and snappy digestibility of tabloid. The selection of topics for articles is certainly suitably intelligent, with nothing too light or smutty about cheap celebrities creeping in. On the snappy front the opening double page has a “news matrix” with summaries of the day’s top stories, so the reader has at least an overview of everything. This does seem surprisingly handy.

In fairness to most of the articles about serious stories, they do an admirable job of cutting right to the point without being patronising or watering the issue down. But unavoidably there is an unsatisfying lack of depth. Everyday there is a fairly substantial opinion piece however, which can’t be accused of cutting corners. Indeed the opinion section of the paper is a good example of successful fusion between manageable and satisfying content. An “opinion matrix” summarises views from other publications, a bold and genuinely informative move in keeping with The Independent tradition, adjacent to an article from one of their writers. I really like that it quotes other papers, and I imagine the average commuter without the time to buy and read a range, does too. There is only the one opinion piece per day though.

This week the content of the i has been somewhat heavy on anti-Murdoch sentiment, what with the ongoing hacking story and the takeover of Sky forever raging, which I found tiresome. It’s of course admirable to expose such stories, under reported in other papers, but it compromises the potential for other news and comment in such a small paper, and also The Independent tradition of staying above the fray (despite an undoubtedly left-wing reputation).

The television schedule is well designed, split as it is into categories with key programmes, and a smaller list with the all junk underneath. Ideal for those that work all day. There’s also a section called “iq” which seems to be dedicated to the likes of style and recipes and again has a good balance between brevity and depth. The arts area of the paper seems somewhat recycled each day, with film and theatre listings and descriptions; no reviews. Not being a businessman I wouldn’t know if the business section was adequate, but it has its own “news matrix” which seems a good, broad introduction to all the main action of the day. The sports pages are really quite short but do touch on all the main issues; football transfer gossip, Six Nations, Andy Murray.

After all this analysis though I remembered how crucial the comparison with the iPad is to understanding the i. Frequently I toy with it in those cavernous Apple stores, knowing full well I haven’t the funds for such an extravagance or even if I would use it at all, should I win the lottery or rob a bank. But every time I go in for a discrete fondle of the touch screen, that indescribable feeling Apple manufactures so well washes over me. That feeling of being at the forefront; the vanguard of technological advancement. As if I’m in an incredibly cool sci-fi film, not my mundane life. That feeling of childish play, somehow fused with the realisation you’ve arrived as an adult with the James Bond gadget to prove your maturity and success. Look at the tech they let me unleash! Behold the luxuries that make up my exciting everyday existence!

Like the iPad, the i is a symbol of a life style choice, a lot more than just a paper. Now it might be the case that your choice of paper has always been a significant indicator of outlook and ambition, but the i is a heightened version, harnessing the 21^st century Apple fever. It popularises that choice and makes it available to the masses as a statement of intent. “Look at me, I am intelligent but too busy to stop, I’ve arrived!”

Even if you don’t consciously think this, the colourful design and appeal of the i put it on that similarly luxurious plain to the iPad. It really is well designed, easy to read and pretty to look at on some pages. And why shouldn’t intelligent news be a pleasure to look at? Why does it have to be bunched in dense text and an excruciating eyesore? Especially when you’re jammed in like sardines on the tube. The colour coded pages help you swiftly find what you’re looking for and the multitude of colour photographs let you feel the news, experience the world, rather than simply read about it. Like the touch screen of the iPad, the i feels interactive at times and immersive despite its concision.

One thing that really baffles me is the continually shabby state of The Independent website following the launch of the i. To truly capitalise on the stylish Apple-like aesthetic they’re cultivating with the i, they would lure people to their equally swish website. But for ages The Independent’s website has been the drabbest online newspaper around. Some would simply call it functional, with its white background and lack of trimmings. But a hideous mustardy brown colour is used across the top and the font is squat and awkward to read. It’s a real shame, because it’s so bad it often puts me off delving into the regularly insightful, impressive content, which has real depth that goes beyond the snippets in the prettier i.

I would do well not to push the comparison with the iPad too far. The i lacks the level of interactivity and excitement cutting edge technology like the iPad can provide. It is, at the end of the day, a slimmed down newspaper. But its design and marketing reflect a cultural trend. There’s nothing wrong with what the i is trying to achieve, and it’s admirable in fact to see something try and keep print publications fresh and competitive. The threats of the iPad and the internet could jeopardise journalism and courageous solutions are needed. The i does the right thing by embracing the challenge of our new aesthetically obsessed, Apple stuffed world, rather than denying it. With its colour, cool and seamless advertising spaces and refreshingly un-patronising news, the i has the potential to be more than an early 2011 fad. Crucially, at 20p, you may as well give this stylish “essential daily briefing” a whirl, before properly digesting your preferred daily in the evening.