Tag Archives: environment

Ed Miliband can learn from Obama the salesman


President Obama’s State of Union address was a politically shrewd and inspirational sales pitch. At times it felt like a return to the stirring rhetoric of his election campaign which so captured the hearts of not only Americans, but citizens across the globe. He was playing his back-up card, his own magnetic charisma and charm, in an attempt to recover the legacy of his first term. It was a bold speech but it wasn’t flawless; occasionally Obama uncharacteristically tripped over his words and the key policy goals won’t win over everyone. But often his tone and message seemed perfectly tailored to the mindset of his nation. Despite the patriotic focus on America however there are numerous lessons leaders of left-wing political parties around the world, especially Labour’s Ed Miliband, can learn from the tactics, execution and content of the President’s speech.

There was a somewhat forced emphasis on pluralism and cooperation across the political spectrum. Ed Miliband has already started to learn this lesson himself. He began his tenure as leader aggressively pursuing the Lib Dem vote and he has now softened his approach to encourage teamwork against the worst of the cuts, and leave the way clear for a Lib-Lab coalition. In particular he’s gone to considerable lengths to retract comments he made about Nick Clegg, in the heat of the moment swept up by the public venom for the man, to appease the Lib Dem leader in the event of a close parliament once again at the next election. President Obama repeatedly praised the new Republican leader of Congress and even incorporated the story of his humble background into the appealing sense of patriotism and history coursing through the blood of his words.

This search for common ground with Republicans was of course necessary. The Mid-Term results left Obama in a desperate legislative position and in dire need of supporters for his landmark policies on both sides of American politics. Health Care has bogged down Obama’s Presidency thus far and in this speech he sought to draw a line under it. In the spirit of national cooperation, which Obama highlighted so much during his election campaign and then unwisely forgot during his first years in power, he asked anyone with improvements to the Health Care Bill to come forward and work with him. He also quipped that he had heard some people still had problems with it, laughing off the gaping ideological divide. Instead he set his sights firmly on a new ambitious primary objective and set about selling it in a way that would appeal to both hesitant Republicans and indifferent voters.

At the core of this address was a striking commitment to green-tech and clean energy. You could see the firm imprint of the devastating Gulf of Mexico oil leak on the President’s words as he announced wave after wave of intention to develop green programmes. I urged David Cameron on this blog to utilise the platform presented by the oil leak for green growth and it seems Obama is finally seizing the opportunity to push through his Climate Change objectives under a different guise. And that’s the vital point about this speech; the way in which Obama sold the solutions to Climate Change and the environmental challenge.

Nowhere do the words “climate” or “global warming” appear in the text of the address. At no point does he bellow any frightening warnings about the excess of the American way of life, but the implications are there. He uses the guilt, anger and worry people feel about the oil leak to smuggle in leftist policies like the removal of subsidies for oil companies, who are “doing just fine on their own”, and tax breaks for millionaires. He cites the deficit, the Republican’s Holy Grail (much like the Conservatives here) as his main reason for such money saving measures, not punishing success, an obstacle so often to the removal of unfair, outdated tax relief for the wealthiest in the States. He reinforces his deficit argument still further by promising a prolonged spending freeze which he backs up with figures that claim to eat away at the debt at unprecedented levels. Could some Republicans be warming to the President’s policies?

You’d think not if he was emphasising investment for green energy and massive cuts to emissions. But Obama’s presentation of the measures was key. He talked about “winning the future” and set up the race for clean energy between America and China, drawing comparisons with the Communist struggle and the space race. He set about inspiring his countrymen, and patriotic Republican opponents, by fusing the need for a green revolution with a sense of historic nationalism and pride in America’s achievements.

“The first step in winning the future is encouraging American innovation. …

We’ll invest in biomedical research, information technology, and especially clean energy technology — an investment that will strengthen our security, protect our planet, and create countless new jobs for our people.

Already, we are seeing the promise of renewable energy. Robert and Gary Allen are brothers who run a small Michigan roofing company. After September 11th, they volunteered their best roofers to help repair the Pentagon. But half of their factory went unused, and the recession hit them hard.

Today, with the help of a government loan, that empty space is being used to manufacture solar shingles that are being sold all across the country. In Robert’s words, “We reinvented ourselves.”

That’s what Americans have done for over two hundred years: reinvented ourselves. And to spur on more success stories like the Allen Brothers, we’ve begun to reinvent our energy policy. We’re not just handing out money. We’re issuing a challenge. We’re telling America’s scientists and engineers that if they assemble teams of the best minds in their fields, and focus on the hardest problems in clean energy, we’ll fund the Apollo Projects of our time.”

When Obama was elected, even I in rural England, felt a part of real history for the first time in many years. It’s easy in our modern world to feel like it’s all been done and there are no discoveries left, no bold new challenges to conquer or visions to forge and realize. But with Obama’s reference to the “Apollo projects of our time” he excites people and presents Climate Change and its problems as an opportunity to reinvent in fairer, bigger and better ways. He pledged to aim for 80% of American energy to be green by 2035 and for 80% of Americans to have access to the enormous potential of high-speed rail within 25 years.  When these figures are all about doom and gloom Climate Change, which some people still doubt, they leave voters cold. But simplify the message to security, better environment and more jobs and a stronger economy, and they’re interested. 

I’ve thought for a long time that Climate Change is the challenge of our generation, one we cannot afford to ignore, but that it is also an opportunity for a reinvention of society with the potential to banish unfairness and find sustainable solutions to poverty. Green politicians are constantly going at the issue in the wrong way, an alienating way. Ed Miliband and his new Shadow Chancellor Ed Balls need a plan for growth. This plan needs to not only be credible and obviously a better route to deficit reduction than Coalition cuts, but inspirational and worthy of votes. Miliband needs his own “Big Society” idea and sell green growth, like Obama in his State of Union address, and he has it; a popular economic policy with a vision that can define his new party. Britons too have a strong sense of history, when it’s properly stimulated, and Miliband could make the case for Britain becoming a world leader on green growth. In fact follow Obama’s example and major policy areas suddenly entwine and give much needed direction; the economy and the deficit, security and Britain’s foreign policy role, our partnership with America and Climate Change.

Of course Obama might not succeed and it certainly seems unlikely he’ll achieve everything he aimed for in his speech. But he has set out a direction for the end of his term. One that could potentially change his country and the world for the better. Ed Miliband can’t afford to dither much longer about the direction of his party. The longer he waits the harder it will be to achieve genuine policy goals he has long committed to, like a banking bonus tax, a solution to tuition fees and investment instead of cuts. Sell it all under the right sort of green banner and he has a refreshing, substantive alternative to Cameron’s bruising cuts and hollow “Big Society”.

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Ed’s safe shadow cabinet of unity must not lose the fire of Opposition


Two Eds are better than one? Well perhaps not as Labour’s new leader opted not to make his namesake Ed Balls shadow chancellor, despite the weight of expertise, a strong leadership campaign and many votes in the shadow cabinet elections behind him. His wife Yvette Cooper then, who topped the poll of Labour MPs, would surely get the chance to carve Labour a new, distinctive position on the deficit in response to the Con-Dem’s cuts? No. 60 year old Alan Johnson, the earliest backer of Ed’s elder brother, was chosen by young Ed as his right hand man. Despite David’s choice to bow out from frontline politics, his shadows hangs heavy over his brother’s first team selection.

Of all the shadow cabinet roles assigned it was obviously that of shadow chancellor that carried the most importance and also Johnson’s appointment to that role which was the biggest shock. Ed Miliband has been either slammed for his caution or praised for his unifying skills and his courage to make the right choices regardless of popularity. I happen to think that making Johnson shadow chancellor is a missed opportunity for Labour’s new generation but there are some well selected roles in Ed’s team. Andy Burnham is a good match for the education brief, given his reasonably strong leadership campaign, working class background and accessible, relevant character traits such as his love of football. His ordinary accent will contrast well with Michael Gove’s nasal snobbery in the Commons. Likewise Jim Murphy seems a good choice to shadow the MOD and Liam Fox, with his dour Scots accent he shall be able to pour scorn on government defence cuts whilst emphasising the needs of the ordinary soldier and citizen. There is also no reason why Harriet Harman, Douglas Alexander and John Denham ought not to succeed in their new roles in International Development, Work and Pensions and Business respectively. Alexander and Denham in particular have their work cut out, with capable coalition opponents in Ian Duncan Smith and Vince Cable, but both are able ministers themselves.

However in my view Miliband has made a mistake in his handling of where exactly to place the popular and talented husband and wife team of Ed Balls and Yvette Cooper. Both are wasted at the Home and Foreign office. Those who support the leader’s decision say that it was unavoidable to maintain party unity and to avoid the mistakes of the Blair-Brown years. An economic policy handed to Balls, they say, would have conceded this ground to him permanently as Blair did for Brown, dividing the party again and sowing the seeds of future turmoil. My response to the argument of unity is that by appointing Balls Shadow Home Secretary Miliband has not necessarily pacified him. Balls will be gutted as it is to have missed out on his shot at the Treasury yet again; he made no secret of his desire for the job. To be so bluntly snubbed and given what many regard as the jinxed ministerial brief will not endear him to the younger Miliband. Besides there was no reason for Balls and Miliband to be enemies as Blair and Brown were, especially if Miliband had trusted Balls and rewarded with a job he had long coveted. If Miliband was uncomfortable handing his most important role to the volatile Balls though, he should have given it to his wife Cooper. Cooper won the shadow cabinet elections, and therefore had democratic legitimacy as well as the additional merits of youth (only 40 years old and part of the new generation), expertise (she was previously Work and Pensions secretary, a closely related role), intelligence (Harvard educated, a journalist at the Independent) and the fact that she is female. Appointing her to his top job would have sent exactly the right sort of modern, fair message but instead Miliband played it safe. Whilst being Foreign Secretary is an important, prestigious position, shadowing the area is less glamorous and less crucial to the argument defining British politics at the moment; how best to respond to the deficit.

With Johnson’s appointment Miliband signalled that he is planning to stick largely to Alistair Darling’s failed election pledge to halve the deficit in four years. This is disappointing as frankly Labour need a new idea to be championed by their new generation. Ed Miliband needs his equivalent of David Cameron’s “Big Society” and he has an enormous opportunity if he can find his big idea, because voters refuse to buy into the Prime Minister’s. Appointing Johnson though is unlikely to lead to a distinctive, radical or inspiring position on the deficit with credible, imaginative solutions. Yes Johnson is a capable minister, having held high profile jobs as Home Secretary and Health Secretary amongst others, but he has always taken a back seat and kept a low profile. He has shown the capacity to be popular with ordinary voters; with his working class charm often talked about, but lacked the desire or courage to use it. In the past he has passed up opportunities for advancement and you wonder if he is genuinely enthused by the task set him by his new leader and the opportunities to make a real difference to fairness he has, or whether he is merely grimly descending to his task for the sake of previously mentioned, holy party unity.

Forging a successful, coherent and credible economic policy that is also electable is THE challenge facing Labour. The coalition is struggling over issues like universal benefit, tuition fees and the spending reviews. Tension is set to rise, with the NUS leading students to the streets on the 10th November to highlight the backtracking of Lib Dems. The shadow chancellor should be the spearhead of Labour’s new generation, with new ideas gradually forming a fresh vision, one more accessible than Cameron’s “Big Society” and fairer too. He should be prepared to examine ideas like the Robin Hood tax, mansion tax and graduate tax, whilst also backing the more sensible reforms of the coalition, such as a standard benefit payment and lifting the income tax threshold, as long as they are carried out properly. Labour needs to propose ideas for a new sustainable economy that can support essential and modern public services, whilst always striving for growth. It should look at green taxes, green jobs and green industries and offer a new deal with concrete investment. It should be prepared to ring fence areas of spending the Conservatives are set to cripple, whilst being ready to remain credible and a force in the argument by suggesting alternative means of revenue. Labour has to offer the opportunities a modern day, liberal British society craves in a way that can be paid for and delivered on; not the idealistic, vague promises of Cameron’s individualistic rhetoric, which merely serves as a cover for a smaller state, no matter how well intentioned.

Unfortunately I fear that Miliband’s selections for his shadow cabinet and his chancellor in particular, will lead to half baked, over cautious policies that lack the passion for real change. Indeed an incoherent policy on the deficit will lead to policy clashes throughout the party that might give Labour’s new generation an identity crisis. Balls as shadow chancellor would have relished the chance to set out a genuine alternative to the coalition and Miliband would have had to rein him in at times when he was wrong. But ultimately I feel the dynamism glimpsed in the Labour leadership campaign would have been better channelled towards George Osborne than given a bitter, limited home in opposition to Theresa May. Balls is likely to propose tough, populist positions on crime, driven by his resentment at missing out, policies that could undermine his new leader’s courtship of liberal Britain. Cooper too could have been a far more effective weapon against Osborne than Johnson and shall be wasted in her standoff with Hague, on issues like Afghanistan where there is no real disagreement. She also could have been a far better symbol of the new party Miliband is trying to create. Ultimately I can only assume Miliband feared she would be the puppet of her husband and his appointment of an ensemble of women to less important ministerial positions shows that he may not be as pro-women as he likes to make out. His appointment of an unknown to his previous brief as Shadow Energy and Climate Change Secretary also shows a disappointing lack of regard for an issue he led supporters to believe was vital to him, but now may well have proved to be a mere rung on his career ladder. A high profile appointment to this area in his shadow cabinet could have been a signal of intent. Despite my criticisms though it’s possible that the team Ed has chosen, with its mix of his and his brother’s supporters, will offer a unified and passionate opposition. It is wrong to judge before they have set to work, after all the road to the election is a marathon not a sprint, it just might have been possible to set out at a faster pace.