Ed Miliband may have found a way to shake off the label “Red Ed”. Unfortunately for him it could simply be replaced by the even more damaging nickname “Robot Ed”.
It’s hard to believe that just last September Miliband’s acceptance speech as leader of the Labour party was greeted by a chorus of relief. The wooden and cold Gordon Brown had been replaced by a youthful, honest, reasonable and approachable man, not afraid to at least attempt a joke and flash a bumbling but genuine smile. Now though Miliband’s PR machine is working so hard to preserve this flattering initial image of reason and humanity, that they have forgotten to let him be natural at any moment, even between highly choreographed press conferences or interviews.
I am always keen to write about the policy as opposed to the personalities of politics. The culture of spin and press manipulation too often overshadows the important debates about what Britain needs or what would be a better way of doing things. There are so many pressing challenges to thrash out swift but credible and long term solutions to, that it is plain irresponsible and arrogant to get bogged down in ideological or personal differences. Miliband’s shadow cabinet have been far too slow to produce viable and inspiring policy ideas.
However as the shocking revelations of the past week have shown, dishonesty and deceit are facts of life on a national scale. Rightly or wrongly the public digests the truths, half truths, lies and simplifications of the press every day. And for the average voter that mysterious quality of “likeability” will always prove crucial to which party they back at the polls.
Ed Miliband’s team are clearly aware of this, as anyone working in politics must be. But rather than supporting the key work on policy behind the scenes, the Labour leader’s media experts have meddled to such an obvious and unsubtle extent, that the overwhelming impression of Miliband amongst the public of late has been one of fakery and artificiality. The most embarrassing incident for Miliband has been the exposure of this interview about the planned strike of teachers across the country: http://www.youtube.com/watch?v=PZtVm8wtyFI
It makes for excruciating viewing. The journalist conducting the interview has written and spoken about his frustration. And it really is the sort of snippet behind the curtain of political life at the grim reality of it all that makes you doubt the truth of anything any MP ever says. Miliband delivers the same answer, reordered a little each time, to ensure a carefully crafted soundbite makes the news. His delivery, seen in context, is terrifyingly robotic. At no point is there even a glimmer of the man himself or a hint of his own opinion.
Ironically Miliband is now speaking out boldly against such negative elements of the press because of the ever growing scandal engulfing News International, forcing the closure of the News of the World. Cynical onlookers will criticise Miliband for yet another case of opportunism. But whatever his political motives, it’s clear that Miliband is putting himself in the firing line of an extremely powerful Murdoch empire in a way that no politician has previously done, to first and foremost, do the right thing. He has defended press freedom throughout and simply called for the proper investigations to go ahead.
In the midst of the phone hacking turmoil, an interview with former Prime Minister Tony Blair has been buried, in which he openly criticised Gordon Brown’s betrayal of New Labour. He stressed the importance of occupying the centre ground to win elections. Miliband responded in an interview with Andrew Marr by saying that he believed the centre ground had moved, presumably to the left.
Another factor Miliband must consider as he takes the initiative on phone hacking, is avoiding categorization as a popular leader of the “politics of protest” Blair warns against, which might count against his credibility as a potential Prime Minister. In other words, the fallout from the News of the World crisis might win Miliband supporters as a leader of the opposition, but ultimately not convince them that he has what it takes to lead the country.
This may be the crisis that establishes Miliband’s credentials as an opposition leader with influence. Then again Miliband may have sowed the seeds of his downfall by angering Murdoch and perhaps even more dangerously, leaving himself open to charges of hypocrisy. His PR team need to dramatically alter their strategy and have more confidence in Miliband’s ability to be himself and to speak through policy. Otherwise the correct case he is making about the BSkyB takeover and the immorality of hacking the phones of Milly Dowler and others, will be undermined and defeated.