“FAR UP! FAR OUT! FAR MORE!” reads the poster. As a youngster I would have scoffed at this. I would act superior to my friends whenever a Bond film happened to be on TV. I would dazzle them with my knowledge of the films. And if I was ever asked what the worst film in the entire series was I would always reply – “On Her Majesty’s Secret Service, obviously”.
Why was this? There was only really one reason; George Lazenby. It was his only Bond film, he did less than everyone else and therefore it was the worst. OHMSS (as I shall refer to it from now on) was an unwelcome aberration before the jolly rebirth provided by Roger Moore. As I grew up I was taught to love and treasure Roger’s cheeky eyebrows. But now, just as You Only Live Twice has slipped since childhood from one of my favourites towards the bottom of the pile, OHMSS is one of the very best in my personal Bond canon.
This is because the dated but charming slogan on the poster was spot on for a change; you really do get far more from OHMSS than any other Bond film. Not in every department of course; the range of locations is European and perhaps ordinary by modern standards, the gadgetry is minimum and the action less frequent than some would like. But for Bond fanatics, particularly those familiar with the Bond of Fleming’s books, this is the most faithful adaptation. A film with a storyline that really lets us get to know a little of the man behind the agent, the icon and the image.
As the excellent review from Kinnemaniac (which says everything I’m going to say more amusingly and precisely) points out, it is perhaps inevitable that diehard fans pounced on the instalment least popular with the general public. OHMSS is rarely picked for Bank Holiday TV schedules like other outings from Connery and Moore. Again as Kinnemaniac points out though, OHMSS attempts a tone not seen in the franchise again until the Dalton films and then properly in Casino Royale with Daniel Craig’s Eva Green love interest. Indeed perhaps Lazenby has Craig to thank for a new generation falling with renewed vigour for his solitary outing as 007.
Producers Cubby Broccoli and Harry Saltzman no doubt fretted over replacing Sean Connery. For cinemagoers of the sixties he was THE embodiment of James Bond. Unlike audiences of today they were unaccustomed to the regular replacement of the actor playing Britain’s top secret agent now and again. The way in which they chose to tackle the casting and the whole creative process of the sixth Bond outing was bold and experimental.
Lazenby was nothing more than an Australian model, director Peter Hunt had been an editor for the early films. Or perhaps OHMSS was a safer bet than it appears. Saltzman and Broccoli might have gone back to the books through caution rather than ambition, and the whole project delayed the business of thinking about Bond’s future properly until Connery could be lured back for Diamonds are Forever. In any case the special features of my Ultimate Edition DVD reveal the bitchy arguments and distrust on set that never looked likely to form harmonious or long lasting foundations, despite frequent praise for Lazenby’s surprising ability.
Lazenby of course unavoidably remains the film’s defining feature. Nowadays I am more than happy to overlook his occasionally dodgy acting. The reason many fans of the books take to him is that he simply looks like James Bond. Rather than acting out aspects of his character, he is simply being Bond and our selective imaginations can iron out the creases in his portrayal. Re-watching OHMSS this time I noticed just how good Lazenby’s acting is on occasion though. He pulls off subtle little looks as well as the more obvious love scenes.
You hope to discover something new each time you watch a film and I found out that I like OHMSS best when Diana Rigg is on screen as Tracy with this viewing. I knew I loved the opening scene with Peter Hunt’s teasing direction of a mysterious driver, John Barry’s sublime soundtrack to the seaside action and Lazenby’s fourth wall breaching line; “this never happened to the other fellow”. And indeed I rank the scenes until Bond heads off to Piz Gloria in the Swiss Alps (surely the only base of villainy to match YOLT’s volcano?) as some of my favourites in the whole franchise. But then things simmer down with Bond undercover as Sir Hilary Bray. There’s occasional hilarity, an interestingly un-mysterious Blofeld and lots of girls, but not that same look at Bond as a man in love. When Rigg turned up again my interest was ignited again and turned up a couple notches.
Lazenby and Rigg’s chemistry is important, indeed vital for Bond’s first true love story, but the main reason I enjoy her presence on screen is because of what it does to the story. And the creative execution of the storytellers must be praised when talking about OHMSS. It’s evident for Bondians familiar with the whole series that the reins are looser here. They are telling a story rather than following a formula.
The two key architects are John Barry and Peter Hunt. I’ve already mentioned my admiration for the scene that introduces us to Tracy and reveals Lazenby as Bond. It just might be my personal favourite out of all the films. But aside from my preferences it’s the perfect illustration of Barry’s musical talent and Hunt’s ahead of his time direction.
The OHMSS soundtrack was one of the first that I bought. Its got a brilliant title theme, along with a gorgeous mix of thrilling synthesised ski chase accompaniments and romantic themes inspired by the sublime We Have All the Time in the World by Louis Armstrong. And then there’s Hunt’s evident ambition as both an editor and director.
Supposedly Lazenby got the role as Bond after he demonstrated his aptitude for fight scenes. The punch ups in OHMSS swing between the comical and the innovatively magnificent. Long before the creators of the Bourne films would claim that Craig’s Bond copies their style, Hunt and Lazenby filmed frantically paced and edited brawls in hotel rooms and the froth and spray of Portuguese waves. There may be the odd inadvertently funny grunt or strange bit of camerawork but Lazenby’s exciting physical Bond foreshadows Craig’s by almost forty years. If Hunt were working today his action scenes would be hailed as visceral and hard hitting. But back then change wasn’t embraced.
Even this fresh, frenzied approach to fisticuffs came back to underlining OHMSS’s USP; Bond is a man! He may still be a dapper chap with a trio of ladies actually making appointments to pull his trigger but now and then he’ll need to smother a man into submission rather than K.O. him with a single swipe. And his heart is as prone to silly somersaults as the rest of us male apes. Haters of Lazenby’s emotional depths though will not have long to wait for Bond to haul his armour back on. Within two years he’ll be protected by a 70s haircut, pink tie and drawling Scottish accent.
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I only discovered BlogalongaBond recently. But blimey what an excellent idea. Talking about 007 once a month for two years, and each film in turn; blogging bliss for Bondian fanatics like me.
Then I realised I had just missed the boat for writing about Goldfinger. My first contribution to BlogalongaBond would have to come hot on the heels of a month’s glowing discussion of the world’s most famous franchise’s most iconic entry. How was I going to compete with that? I couldn’t rant and rave about every single classic scene moulded into cliché by endless reference and repetition. As many bloggers said when reviewing Goldfinger, it was THE Bond film and in the eyes of many every one since has aspired to its formula and fallen short of its magical mix.
After watching Thunderball though, I remembered why it’s always been more than the shit part of the National Lottery to me. I loved Thunderball growing up as a boy, and I love it now. For me it is better than Goldfinger. Aside from From Russia With Love, Thunderball is the film that best captures the origins of the character; Ian Fleming’s James Bond transplanted onto the screen.
Thunderball the novel was a return to form for Fleming, who had taken a break after Goldfinger to produce a collection of short stories, For Your Eyes Only. The book introduces the character of Ernst Stavro Blofeld for the first time and provides Bond with an excellent enemy for two other brilliant novels, On Her Majesty’s Secret Service and You Only Live Twice. Of course the films made Blofeld Bond’s ultimate nemesis from the outset, whereas prior to Thunderball, in the literary world of Bond his primary foes had been unorthodox Russian organisation SMERSH. Lampooned in the 60s by Bond spoof Casino Royale, SMERSH sounds unavoidably silly compared to the sinister SPECTRE headed by mysterious Blofeld.
Interestingly the physique of Blofeld in the novels is quite different to that presented in the films. The most memorable portrayal of Blofeld is perhaps Donald Pleasance’s scarred little bald man in You Only Live Twice. In Roger Moore’s time the character is reduced to being dropped down a chimney in a pre titles sequence. Thunderball showcases Blofeld at his best; unknown, all powerful and faceless.
Thunderball also shows off Bond at his best. In a PTS far superior to the aforementioned Roger Moore effort in For Your Eyes Only, we learn everything we need to know about 007. In my view Thunderball’s PTS is also better than Goldfinger’s despite the prevailing view being that Goldfinger’s is the most flawless of the series. As several bloggers pointed out, Bond’s ridiculous duck disguise in Goldfinger spoils the other elements somewhat and to me Thunderball’s PTS is a stronger standalone mini-story, which also ties back to the main adventure.
Steven Spielberg once said that to him, James Bond was a detective, a suave Sherlock Holmes with a gun. For the directing legend Bond was at his best when distilled to this level and he tried to replicate elements of this when creating his Bond equivalent, Indiana Jones. I certainly think that description is a simplification of Bond’s character. But the mighty Spielberg has a point. There’s plenty of sleuthing and relying on Bond’s instincts in Connery’s early films, and particularly Thunderball. It’s something the modern films lost sight of and need to get back to.
Bond is certainly knowing and observational when he unmasks the widow in Thunderball’s PTS as an enemy agent. Connery’s charm, charisma and comedy are turned up to the max and the whole sequence looks stylish. Bond quips and flirts with his female assistant. Then in a brutal, ahead of its time fight scene that the likes of Jason Bourne and the modern 007 are returning to today, Connery kicks his opponent’s ass, savagely strangling him to death with a poker.
The PTS then ends with an outrageous escape via jet pack and gadgets galore on the sleek Aston Martin. These tongue in cheek gizmos aside, the gadgets in Thunderball are at the pitch perfect level. There’s a wonderful scene with Q in which sensible but clever gadgets are introduced that will return to prove vital in the plot. Connery’s sparky dialogue with Desmond Llewelyn is the best in the entire series.
So after the PTS we know who we’re dealing with; James Bond 007, licence to kill, with girls, guns, gadgets and grisly action galore. It’s then that the film introduces the masterly plot that remains durable, relevant, captivating and even slightly plausible today. Goldfinger took Fleming’s immense imagination and made his ideas work better on film than they did in the novel. In Thunderball Fleming’s fantastical schemes once again marvel and delight, and shock and scare, this time sticking closer still to the original story. It’s a testament to the story’s selling power that a major legal tussle over the rights to a remake led to the 1983 unofficial entry starring an aged Connery, Never Say Never Again.
The legacy of the nuclear arms race remains an issue today and the power of rogue atomic weapons to frighten certainly endures. The enormous importance and scale of events adds terrific drama to the story. It’s a drama any Bond film needs and thrives off of; the global significance bearing down on 007’s shoulders as he conquers personal hurdles to unravel it all. Coming up with the perfectly judged plot remains the biggest challenge for those behind new Bond films today because they can’t compete with Fleming.
Thunderball is the first of the films to deal with Fleming’s fascination of the sea and the underwater world. Today it is increasingly difficult to find exotic locations for Bond when holidays can whisk you practically anywhere in a flash. But the colourful realm beneath the waves, glowing in a turquoise tint, remains another mostly inaccessible world. There’s something alien and yet attractive about the monstrous creatures living amongst the sand and sun rays. There’s something dark about anyone who can master this environment and exploit it for his own gain. Something secretive about the tropical depths.
Emilio Largo had a tough act to follow. Auric Goldfinger is the master villain to beat with his distinctive characteristics and fondness for a verbal duel prior to some ghastly fate waiting for our hero. Largo also struggles to impose himself when the magnificent early scene, with one of THE Ken Adam set designs, showing the SPECTRE meeting makes it clear that he is merely a puppet and drone himself. The true power lies elsewhere. This definitely makes him a different kind of villain. He doesn’t compete with Goldfinger but he doesn’t lack menace or do a bad job either.
What about the girls then? For me in Domino and Fiona Volpe we have two of the best Bond girls ever. Pussy Galore, as played by Honour Blackman, is iconic for sure but mainly because of Fleming’s outrageous name. Domino comes across as one of the most beautiful girls that even Bond himself has ever seen in the novel, and Claudine Auger doesn’t do a bad job at all of visually representing this on screen. As for Volpe, she is incredibly sexy and seductive. Her bright red hair set her out as dangerous, but also as red hot. The scene where she is waiting for Bond in the bath and he offers her merely shoes to put on, and the dancing scene at the Kiss Kiss club where she dies, are two of the most memorable in cinematic history for me personally, never mind the Bond series.
During Bond’s scenes with Volpe there are some cracking Bondian quotes from the script and Connery also delivers some of his best lines in the role sparring with Largo: “Do you know a lot about guns?”, “No but a little about women”, for example.
Another reason for Bond’s scenes with Volpe being so memorable for me, particularly the ones at the Mardi Gras, is the film’s score. I think Thunderball is the first time Barry uses the “00 theme” and his variations on the Bond theme itself to provide tense music are catchy and complimentary to the action throughout. Even when the film has aged less well, for example the scene in the health club on the rack and the unintentionally comedic speeded up careering of the boat at the end, the music remains superb. Tom Jones’ title song is no Goldfinger, but it’s undoubtedly addictive and Bondian. And besides I hear poor old Shirley so much that her voice starts to grate.
In the end it’s for those moments in which we see what purists call the “real Bond” that I remember Thunderball. When Connery calmly kills the Professor in Dr.No after he’s had his six shots I knew that was a truly Bondian moment. It marks out the detached killer in Bond’s character so well. He is so used to living his work that he carries it off with a ruthless efficiency that looks effortless and irresistibly cool. There’s another moment like this in Thunderball. When Largo’s chief henchman Vargas is sneaking up on Domino and Bond on the beach, Domino spots him. Bond turns, almost nonchalantly rolling over, to fire a harpoon through his chest. This is the assassin in Bond. The moment’s slightly spoilt by Connery’s quip, “I think he got the point”, but even this dark humour becomes part of the character that fans can love.
Watch Thunderball and you’ve hit the 007 jackpot; never mind the riches of Goldfinger.
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Chance and fate are like twin sisters; biologically related but far from identical. They are concepts we all know and experience day after day. Yet their effects fluctuate so wildly that no human being can define, prove or explain what exactly they are, or indeed confirm their existence with any certainty. The best, most brilliant minds throughout history have focused their attention on these beguiling, fascinating, unknowable sisters at some point. Everybody, from genius to crack addict, ponders the cruelties of chance, the favours of fate.
Was it chance that brought the girl of your dreams out onto the street in front of you? Was it just bad luck that you were spitting out your gum at the time, so that she walked head on into a potent projectile of sugared saliva and masticated goo? Or were you doomed to failure? Manipulative Miss Fate may have singled you out as her joke of the day. Then again, perhaps she was just redressing the balance after she took out the lights in the bar that time. Your powers of attraction increased tenfold in near darkness, allowing you to raise your standards considerably. That girl, let’s say Linda, barely noticed the peculiar crook of your nose, for instance, or the irrepressible leering tint to your eyes. But then again maybe there’s no balance at all, no order. Maybe it’s just Miss Chance, a bored, daydreaming secretary at her desk, absentmindedly jabbing at her keyboard.
Often the only way we can begin to explore or talk about these sisters is through storytelling. And George Nolfi’s first feature film as a director, The Adjustment Bureau, is fairly explicitly about the human relationship between our free will, each and every choice that we make, and our fate, the possible destiny that may be already determined for us, laid out beyond our control. The Adjustment Bureau is also a film that can claim to be a “sci-fi romantic thriller”; a distinctive and intriguing description of any story.
Indeed ever since I saw the trailer for The Adjustment Bureau I have been anticipating a thoroughly different blockbuster. Several of Phillip K. Dick’s stories have been taken on and adapted by Hollywood, and several more such as The Man in the High Castle (an alternative history of the Cold War), would make excellent movies. Dick had a knack for capturing fascinating science based or philosophical questions, within a captivating narrative framework that really made you think about the issue. Apparently Nolfi has expanded considerably on Dick’s short story, Adjustment Team, for this project, and that may account for some of its failings.
Numerous reviews have pointed out the plot holes in The Adjustment Bureau and lamented its implausibility. For a film marketing itself as exciting, the lack of engaging thrills has also been highlighted. It’s certainly something that requires a greater than usual suspension of disbelief to really enjoy it. However, critics have also been quick and correct to heap praise upon the performances of the two leads.
In interviews Emily Blunt and Matt Damon have talked of how they “dicked around” on set and tried to transfer some of this interaction, this genuine banter, to the screen. It’s a technique that worked tremendously well. Much of Nolfi’s dialogue in this film is good, but inevitably when trying to encompass such grand themes and deal with an issue like love at first sight, the odd passage is clunky, cliché and cheesy. These bad moments have the potential to seriously deflate the quality of a film. But Damon and Blunt’s brilliance ensures that these dances with disaster become strengths. Whenever an emotional speech is about to over step the mark, one of the characters, usually Blunt’s, makes a jokey remark to both lighten the tone and preserve the intensity of what went before. With such sensational plot components Blunt and Damon’s incredible, immense believability and appeal makes the romantic element of the story feel constantly real and affecting.
Damon in particular is excellent as the focus of the tale and adds another impressive notch to his CV. He appears to have truly arrived as a top Hollywood leading man. Here he plays up and coming senator David Norris, who concedes a mammoth lead in the polls thanks to some revelations about his wild shenanigans in the past. It was a step too far for voters, who had been willing to back the fresh faced, young and local candidate. Damon is completely convincing as a politician passionate for change but disillusioned with the system he must embrace to achieve it.
Underneath it all, Norris just wants company and affection, and this Damon portrays well too. In the Gents after his election defeat, he bumps into Elise, a contemporary ballet dancer. After an odd (but believable!) first meeting, Norris is as infected with the chemistry between them as the audience is. He abandons his conservative losing speech in favour of a frank, electrifying exposure of behind the scenes campaigning and the nature of politics as a whole. His popularity sky rockets (one of the film’s multitude of interesting ideas and points is how the public wants honesty in politics but good men are continually stifled from being themselves).
However when Norris tries to pursue his instant infatuation with Elise, he’s warned off by mysterious looking types in 1950s style period suits, wearing silly hats. This is The Adjustment Bureau; the people that make things happen according to plan. They are not all powerful, as they appear to be governed by their own set of rules and frequently require greater levels of “authorisation”, but they can flit about New York City by teleporting through doors and predict the choices you make. John Slattery, Anthony Mackie and Terrence Stamp, all give decent performances as agents of this supernatural organisation.
The dated look of the agents has come in for considerable criticism; but I rather liked it. Whilst the film could be more thrilling, it’s refreshing to watch a blockbuster that’s still exciting and engaging without being stunt heavy. The focus is not on the action but on the plot and the romance between Elise and David. As for the plot holes, especially increasingly silly ones towards the end, these are probably due to the fact that The Adjustment Bureau is ideas heavy. Sure some of these musings on such debated subjects as the limitations of free will, determinism, God, chance and love are far from subtle. But to me that doesn’t matter, especially given the convincing chemistry at the heart of the film driving it forward as the narrative focus. It’s extremely admirable, valid and bold to make a mainstream film about any of these ideas at all. The Adjustment Bureau will get you thinking and talking about them, and hopefully exploring these fascinating areas further.
Besides, in my opinion, not all of the film’s ideas are as flat and basic as some reviews would have you think. The corporation like structure of The Adjustment Bureau for example (with God referred to as The Chairman), made an extremely relevant point about the limitations of our free will today, in supposedly completely liberated western societies. We no longer realistically worry ourselves with tyrants and dictators, but money, class and big business can substantially shape our paths through life and the hold the powerful keys to turning points in our destiny.
I applaud the abundance of ideas in The Adjustment Bureau then, even if it could have been a better film. Because of all the talking points and its compelling romance, it is still a good and worthwhile watch. Perhaps the most resonant, but also cliché, point that it makes though, and chooses to conclude with, is that love is worth fighting for. Whatever uncontrollable obstacles life throws in the way, be it distance/geography, illness/injury or rivals/opponents, love can be enough and worth holding on to. No matter what.
Oh god. Did I actually just type that? Shoot me now. Yes their performances really are that good.
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Tagged 50s, acting, action, Adjustment, aftermath, applaud, Aristotle, authentic, award, bad, ballerina, ballet, bar, believable, Blade Runner, blockbuster, blog, blunt, Bourne, Bradbury, Bureau, Business, cameos, chance, charming, chat, cheesy, chemistry, chewing, choice, cliche, Cold War, Collinson, Comedy, compelling, contemporary, convincing, cool, corporation, cute, Daily Show, Damon, dance, darkness, David, debated, debut, decisions, destiny, determinism, dialogue, dick, dicking around, different, Do Androids Dream Electric Sheep?, doors, drive, embarassing, Emily, ethics, exciting, fashion, fate, faults, feature, fight, film, first, Flickering, focus, framework, free will, funny, Gary, George, god, goo, good, Guardian, gum, hard, hats, holes, Hollywood, Hume, ideas, image, incident, Jason, John, Jon Stewart, K, Kant, leads, Leibniz, Liam, liberty, line, losing, love, luck, Mad Men, manhattan, masticated, mate, Matt, meaning, method, Minority Report, mix, Money, movie, musings, myth, narrative, new, New York, Nolfi, Norris, novel, pacing, path, performances, perhaps, Phillip, philosophy, Ping, plot, points, policy, Politics, postwar, praise, Ray, resonant, Review, romance, route, sci-fi, screenplay, script, Senator, set, sex, sight, sisters, skyscrapers, Slattery, soul, speech, Stamp, statue, story, Street, stunts, style, suits, superb, symbol, talking, technique, teleport, Terrence, The, The Man in the High Castle, thinking, thriller, ties, toilets, top, Trim, turning, tv, twists, UK, Ultimatum, up, valid, Verdict, water, Webb, winning, worthwhile, writing
At Waterloo station the other day I finally succumbed to curiosity. I found myself staring blankly at a WH Smiths emblazoned with a small red letter “i”. In just one moment, demoralised and waiting for a train, all the hype and advertising culminated for me. It was only 20p, let’s see what all the fuss is about. I lugged my stuff over to the store, handed over my solitary coin and headed for a drink to dissect the nation’s latest news phenomenon.
Or is such a big deal? I sit here with two copies, having purchased a second for the purposes of writing this piece. And from the outside it doesn’t look so extraordinary. Sure I’m familiar with the concept, the image they’re trying to sell. It’s a concise compilation of news and opinion, an intelligent but manageable information snack to be devoured by your busy city type. It ought not to appeal so greatly here in my rural setting, and yet the first two local shops I tried were sold out yesterday. Not just a paper for commuters rushing through London terminals and underground stations then? Perhaps it does have some foundations of longevity; having said that, it could simply be the novelty buy of the moment.
If you’re reading this and saying to yourself “what on earth is i?” I am frankly astounded. I don’t believe you can have avoided the marketing blitz accompanying its release. It adorns the side of London buses, plasters newspaper stands and rules the ad breaks at times. The strap-line at the top of the front page reads: “As seen on TV: Britain’s concise quality paper”. They’re fully aware of the exposure i is getting and I’m guessing the idea is to hook regular readers early. The dirt cheap price will be crucial to the appeal, as will the two key selling points; concise and quality. It’s broadsheet meat in tasty tabloid nuggets.
Essentially it’s a bite-size version of The Independent. The fact that it’s The Independent launching the i does bode well in many respects; The Independent is the newest established national paper in this country. Launched in the eighties it knew how to exploit gaps in the market with price, design, image and politics. Nicknamed the Indy, it used the slogan “It is. Are you?” at its birth in 1986. Such lines show that even back then this was a paper that knew how to bag itself a target market of aspiring intelligent types looking to distinguish themselves from The Guardian or The Times. It would be simultaneously liberal and opinionated, and respected and trusted. In 2003 it took on a tabloid format, which begs the question, why the need for the i?
The clue is in the name. The i is unashamedly jumping onto the Apple bandwagon. We arrive in a new decade, the teenies or whatever follows the noughties, grappling with the coming of the iPad. The iPad seems to herald a new media age in a lot of ways. Countless commentators and reviews argue over its purpose, with many concluding it does not have a particularly functional one. In technology the iPad is halfway between a laptop or netbook and a smartphone or iPod. It fails to do certain things these old staples do so well, whilst also doing some new things no one is quite sure whether we want yet. Most reviews also conclude that the iPad is so much fun, it scarcely matters what it’s for. It’s an inexplicable indulgence, until the content starts to catch up.
But unavoidably the ethos around the iPad is the direction of travel, the way things are going. People want everything they do, everything they consume, to be aesthetically dazzling and finely crafted. They want to look cool when they read the news and they want to feel cool. They want it to be easy but still be well informed afterwards. They want colour and images. The i is the newspaper equivalent of the iPad; it’s well designed and bright and fun, but it hovers in a new uncertain territory between purposes. Is it broadsheet or tabloid? Paper or magazine? Light or heavy news?
At first I was reading the i trying to work out whether it lived up to its brief of “concise quality” sufficiently, and even if it did, whether it was good enough to warrant such a category of publication. I mean can’t even the busiest person simply selectively scan their favourite paper? I was judging each article to decide whether it had the depth of broadsheet and snappy digestibility of tabloid. The selection of topics for articles is certainly suitably intelligent, with nothing too light or smutty about cheap celebrities creeping in. On the snappy front the opening double page has a “news matrix” with summaries of the day’s top stories, so the reader has at least an overview of everything. This does seem surprisingly handy.
In fairness to most of the articles about serious stories, they do an admirable job of cutting right to the point without being patronising or watering the issue down. But unavoidably there is an unsatisfying lack of depth. Everyday there is a fairly substantial opinion piece however, which can’t be accused of cutting corners. Indeed the opinion section of the paper is a good example of successful fusion between manageable and satisfying content. An “opinion matrix” summarises views from other publications, a bold and genuinely informative move in keeping with The Independent tradition, adjacent to an article from one of their writers. I really like that it quotes other papers, and I imagine the average commuter without the time to buy and read a range, does too. There is only the one opinion piece per day though.
This week the content of the i has been somewhat heavy on anti-Murdoch sentiment, what with the ongoing hacking story and the takeover of Sky forever raging, which I found tiresome. It’s of course admirable to expose such stories, under reported in other papers, but it compromises the potential for other news and comment in such a small paper, and also The Independent tradition of staying above the fray (despite an undoubtedly left-wing reputation).
The television schedule is well designed, split as it is into categories with key programmes, and a smaller list with the all junk underneath. Ideal for those that work all day. There’s also a section called “iq” which seems to be dedicated to the likes of style and recipes and again has a good balance between brevity and depth. The arts area of the paper seems somewhat recycled each day, with film and theatre listings and descriptions; no reviews. Not being a businessman I wouldn’t know if the business section was adequate, but it has its own “news matrix” which seems a good, broad introduction to all the main action of the day. The sports pages are really quite short but do touch on all the main issues; football transfer gossip, Six Nations, Andy Murray.
After all this analysis though I remembered how crucial the comparison with the iPad is to understanding the i. Frequently I toy with it in those cavernous Apple stores, knowing full well I haven’t the funds for such an extravagance or even if I would use it at all, should I win the lottery or rob a bank. But every time I go in for a discrete fondle of the touch screen, that indescribable feeling Apple manufactures so well washes over me. That feeling of being at the forefront; the vanguard of technological advancement. As if I’m in an incredibly cool sci-fi film, not my mundane life. That feeling of childish play, somehow fused with the realisation you’ve arrived as an adult with the James Bond gadget to prove your maturity and success. Look at the tech they let me unleash! Behold the luxuries that make up my exciting everyday existence!
Like the iPad, the i is a symbol of a life style choice, a lot more than just a paper. Now it might be the case that your choice of paper has always been a significant indicator of outlook and ambition, but the i is a heightened version, harnessing the 21st century Apple fever. It popularises that choice and makes it available to the masses as a statement of intent. “Look at me, I am intelligent but too busy to stop, I’ve arrived!”
Even if you don’t consciously think this, the colourful design and appeal of the i put it on that similarly luxurious plain to the iPad. It really is well designed, easy to read and pretty to look at on some pages. And why shouldn’t intelligent news be a pleasure to look at? Why does it have to be bunched in dense text and an excruciating eyesore? Especially when you’re jammed in like sardines on the tube. The colour coded pages help you swiftly find what you’re looking for and the multitude of colour photographs let you feel the news, experience the world, rather than simply read about it. Like the touch screen of the iPad, the i feels interactive at times and immersive despite its concision.
One thing that really baffles me is the continually shabby state of The Independent website following the launch of the i. To truly capitalise on the stylish Apple-like aesthetic they’re cultivating with the i, they would lure people to their equally swish website. But for ages The Independent’s website has been the drabbest online newspaper around. Some would simply call it functional, with its white background and lack of trimmings. But a hideous mustardy brown colour is used across the top and the font is squat and awkward to read. It’s a real shame, because it’s so bad it often puts me off delving into the regularly insightful, impressive content, which has real depth that goes beyond the snippets in the prettier i.
I would do well not to push the comparison with the iPad too far. The i lacks the level of interactivity and excitement cutting edge technology like the iPad can provide. It is, at the end of the day, a slimmed down newspaper. But its design and marketing reflect a cultural trend. There’s nothing wrong with what the i is trying to achieve, and it’s admirable in fact to see something try and keep print publications fresh and competitive. The threats of the iPad and the internet could jeopardise journalism and courageous solutions are needed. The i does the right thing by embracing the challenge of our new aesthetically obsessed, Apple stuffed world, rather than denying it. With its colour, cool and seamless advertising spaces and refreshingly un-patronising news, the i has the potential to be more than an early 2011 fad. Crucially, at 20p, you may as well give this stylish “essential daily briefing” a whirl, before properly digesting your preferred daily in the evening.
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