Phil who? This was the reaction of a lot of football fans when it emerged that the first major bidding war of the summer had broken out over a 19 year old Blackburn centre back. Liverpool looked as though they were wrapping up a deal for yet another promising youngster, as Kenny Dalglish looks to rebuild, but then Manchester United swooped in with Sir Alex Ferguson on his own reconstruction mission. A sizeable £16 million release clause in his contract was triggered and after a period of uncertainty, Fergie got his man.
Or should I say boy? Jones is currently with the England Under 21s for the European Championships. Against a Spain side much fancied to win the whole tournament, Jones won plaudits for his performance alongside another United youngster, Chris Smalling. Sir Alex bought him last summer and he has since proved himself as a top quality, capable defender, deputising for the increasingly injured Rio Ferdinand with composure beyond his years. The 21 year old was also praised universally by pundits and columnists and it was generally accepted that but for Jones and Smalling in central defence the Spanish would not have been held to a 1-1 draw.
It’s looking worryingly like the same old story for England fans, even at Under 21 level. On paper the squad of youngsters is stronger than most, bursting with names that have already gained considerable Premiership experience and demonstrated their skills on a tough stage. Some might even think it’s stronger than Fabio Capello’s first team and many players will be looking to break through. But following the promise of the hard fought draw with Spain, England drew 0-0 with Ukraine, with the only impressive performances coming once again from the defenders. Talented forwards with enormous potential simply didn’t deliver.
And literally as I write England have capitulated to a 2-1 defeat against the Czech Republic in a must win match. Danny Welbeck had headed them ahead with just twenty minutes or so to go, but then it all fell apart with an equaliser and a snatched winner as England poured forward in stoppage time. Their tournament is over. Stuart Pearce’s boys are no better at winning trophies than the men.
None of this will greatly concern Sir Alex Ferguson. He is used to watching England internationals as accomplished as Paul Scholes, David Beckham or Wayne Rooney go off to tournaments and return dejected and defeated. It did not stop them becoming phenomenally successful Old Trafford legends. He will set about the task of moulding Phil Jones and Chris Smalling into the perfect readymade pairing to replace the ageing Nemanja Vidic and Rio Ferdinand.
In an interview this week Smalling said that he liked to think both he and Jones had a mixture of Ferdinand’s passing ability and football brain, as well as Vidic’s hard as nails tackling prowess. This might be true because certainly Smalling has proved that he is no physical lightweight and Jones is versatile enough to play in midfield, so he can presumably pass a ball reasonably well. But there’s no doubt that Jones appears to be the tough tackling long term replacement for Vidic and Smalling the smoother operator to step into Ferdinand’s shoes. I mean he even looks a bit like Rio.
Jones proved his Vidic-esque credentials by almost singlehandedly taking United’s title challenge to the last day of the season. In the end a penalty earned the Reds a 1-1 draw at Ewood Park but Blackburn almost gave Chelsea hope thanks largely to Jones’ one man brick wall. Even on his Blackburn debut against Chelsea in March 2010, not long after his 18th birthday, Jones made his presence felt with some stinging but legal challenges on the likes of Frank Lampard.
Smalling meanwhile, as I said, has had a surprisingly key role over the last season at Old Trafford. I’m not sure even Fergie would have anticipated his rapid rise through the ranks, leaving the veteran manager contemplating selling the likes of Jonny Evans, John O’Shea and Wes Brown with not too much concern. Ferdinand’s fitness is unlikely to ever reach the heights of reliability and effectiveness again, meaning that Smalling will be called upon more and more often until eventually Rio is relegated to experienced squad member. The former Fulham man will grow in confidence the more he plays, so that he’ll be bringing the ball out of defence and looking for a killer pass as Ferdinand did in his prime, as well as covering superbly.
Jones and Smalling then have the potential to become a durable, formidable and complimentary partnership at the heart of one of the best teams in the land. Any understanding the two develop could also be transplanted beneficially into future England teams. But before such a partnership forms, they are going to have to compete against one another to play alongside Vidic for perhaps the next couple of seasons.
This time will test, trial and prove the individual ability of each player but will give them little chance to play together. If they have both been useful and their talents have passed the tests of high quality football on a regular basis at the Theatre of Dreams at the end of this period, then Sir Alex (or his successor) will have relatively cheap, and English, replacements for two of the best defenders the Premiership has ever known.
Posted in Uncategorized
Tagged 1-1, 19, 2-1, 21, 21s, Alex, Anfield, £16m, bargain, bid, bidding, Blackburn, blog, brain, Brown, Bruce, buy, Capello, Caught, central, centre back, Chelsea, choice, City, clause, coach, complimentary, contract, contributor, controversy, could, Craven Cottage, Cup, Czech, Dalglish, De Gea, debate, defence, defenders, develop, devils, dreams, England, English, Evans, Ewood Park, Fabio, FC, Ferdinand, Ferguson, football, footballing, Fred the Red, Fulham, future, get, Glazer, grow, hard, Henderson, investment, John, Jonny, Jordan, Kenny, League, Liam, Liverpool, long-term, Manager, Manchester, Mike, Mrt'sblog, national, Nemanja, O'Shea, of, Offside, opinion, out, partnership, passing, Pearce, pecking order, perfect, Phelan, points, potential, Premier, Premiership, promising, ranking, Red, Republic, Rio, scorer, sell, Serbian, silky, Sir, skill, smooth, soccer, Spain, sports, Stamford Bridge, starting 11, Steve, Stuart, Sunderland, table, tackling, Tactics, Theatre, transfers, Trim, Under, United, Vidic, vision, war, Wes, writer, young
Chance and fate are like twin sisters; biologically related but far from identical. They are concepts we all know and experience day after day. Yet their effects fluctuate so wildly that no human being can define, prove or explain what exactly they are, or indeed confirm their existence with any certainty. The best, most brilliant minds throughout history have focused their attention on these beguiling, fascinating, unknowable sisters at some point. Everybody, from genius to crack addict, ponders the cruelties of chance, the favours of fate.
Was it chance that brought the girl of your dreams out onto the street in front of you? Was it just bad luck that you were spitting out your gum at the time, so that she walked head on into a potent projectile of sugared saliva and masticated goo? Or were you doomed to failure? Manipulative Miss Fate may have singled you out as her joke of the day. Then again, perhaps she was just redressing the balance after she took out the lights in the bar that time. Your powers of attraction increased tenfold in near darkness, allowing you to raise your standards considerably. That girl, let’s say Linda, barely noticed the peculiar crook of your nose, for instance, or the irrepressible leering tint to your eyes. But then again maybe there’s no balance at all, no order. Maybe it’s just Miss Chance, a bored, daydreaming secretary at her desk, absentmindedly jabbing at her keyboard.
Often the only way we can begin to explore or talk about these sisters is through storytelling. And George Nolfi’s first feature film as a director, The Adjustment Bureau, is fairly explicitly about the human relationship between our free will, each and every choice that we make, and our fate, the possible destiny that may be already determined for us, laid out beyond our control. The Adjustment Bureau is also a film that can claim to be a “sci-fi romantic thriller”; a distinctive and intriguing description of any story.
Indeed ever since I saw the trailer for The Adjustment Bureau I have been anticipating a thoroughly different blockbuster. Several of Phillip K. Dick’s stories have been taken on and adapted by Hollywood, and several more such as The Man in the High Castle (an alternative history of the Cold War), would make excellent movies. Dick had a knack for capturing fascinating science based or philosophical questions, within a captivating narrative framework that really made you think about the issue. Apparently Nolfi has expanded considerably on Dick’s short story, Adjustment Team, for this project, and that may account for some of its failings.
Numerous reviews have pointed out the plot holes in The Adjustment Bureau and lamented its implausibility. For a film marketing itself as exciting, the lack of engaging thrills has also been highlighted. It’s certainly something that requires a greater than usual suspension of disbelief to really enjoy it. However, critics have also been quick and correct to heap praise upon the performances of the two leads.
In interviews Emily Blunt and Matt Damon have talked of how they “dicked around” on set and tried to transfer some of this interaction, this genuine banter, to the screen. It’s a technique that worked tremendously well. Much of Nolfi’s dialogue in this film is good, but inevitably when trying to encompass such grand themes and deal with an issue like love at first sight, the odd passage is clunky, cliché and cheesy. These bad moments have the potential to seriously deflate the quality of a film. But Damon and Blunt’s brilliance ensures that these dances with disaster become strengths. Whenever an emotional speech is about to over step the mark, one of the characters, usually Blunt’s, makes a jokey remark to both lighten the tone and preserve the intensity of what went before. With such sensational plot components Blunt and Damon’s incredible, immense believability and appeal makes the romantic element of the story feel constantly real and affecting.
Damon in particular is excellent as the focus of the tale and adds another impressive notch to his CV. He appears to have truly arrived as a top Hollywood leading man. Here he plays up and coming senator David Norris, who concedes a mammoth lead in the polls thanks to some revelations about his wild shenanigans in the past. It was a step too far for voters, who had been willing to back the fresh faced, young and local candidate. Damon is completely convincing as a politician passionate for change but disillusioned with the system he must embrace to achieve it.
Underneath it all, Norris just wants company and affection, and this Damon portrays well too. In the Gents after his election defeat, he bumps into Elise, a contemporary ballet dancer. After an odd (but believable!) first meeting, Norris is as infected with the chemistry between them as the audience is. He abandons his conservative losing speech in favour of a frank, electrifying exposure of behind the scenes campaigning and the nature of politics as a whole. His popularity sky rockets (one of the film’s multitude of interesting ideas and points is how the public wants honesty in politics but good men are continually stifled from being themselves).
However when Norris tries to pursue his instant infatuation with Elise, he’s warned off by mysterious looking types in 1950s style period suits, wearing silly hats. This is The Adjustment Bureau; the people that make things happen according to plan. They are not all powerful, as they appear to be governed by their own set of rules and frequently require greater levels of “authorisation”, but they can flit about New York City by teleporting through doors and predict the choices you make. John Slattery, Anthony Mackie and Terrence Stamp, all give decent performances as agents of this supernatural organisation.
The dated look of the agents has come in for considerable criticism; but I rather liked it. Whilst the film could be more thrilling, it’s refreshing to watch a blockbuster that’s still exciting and engaging without being stunt heavy. The focus is not on the action but on the plot and the romance between Elise and David. As for the plot holes, especially increasingly silly ones towards the end, these are probably due to the fact that The Adjustment Bureau is ideas heavy. Sure some of these musings on such debated subjects as the limitations of free will, determinism, God, chance and love are far from subtle. But to me that doesn’t matter, especially given the convincing chemistry at the heart of the film driving it forward as the narrative focus. It’s extremely admirable, valid and bold to make a mainstream film about any of these ideas at all. The Adjustment Bureau will get you thinking and talking about them, and hopefully exploring these fascinating areas further.
Besides, in my opinion, not all of the film’s ideas are as flat and basic as some reviews would have you think. The corporation like structure of The Adjustment Bureau for example (with God referred to as The Chairman), made an extremely relevant point about the limitations of our free will today, in supposedly completely liberated western societies. We no longer realistically worry ourselves with tyrants and dictators, but money, class and big business can substantially shape our paths through life and the hold the powerful keys to turning points in our destiny.
I applaud the abundance of ideas in The Adjustment Bureau then, even if it could have been a better film. Because of all the talking points and its compelling romance, it is still a good and worthwhile watch. Perhaps the most resonant, but also cliché, point that it makes though, and chooses to conclude with, is that love is worth fighting for. Whatever uncontrollable obstacles life throws in the way, be it distance/geography, illness/injury or rivals/opponents, love can be enough and worth holding on to. No matter what.
Oh god. Did I actually just type that? Shoot me now. Yes their performances really are that good.
Posted in Uncategorized
Tagged 50s, acting, action, Adjustment, aftermath, applaud, Aristotle, authentic, award, bad, ballerina, ballet, bar, believable, Blade Runner, blockbuster, blog, blunt, Bourne, Bradbury, Bureau, Business, cameos, chance, charming, chat, cheesy, chemistry, chewing, choice, cliche, Cold War, Collinson, Comedy, compelling, contemporary, convincing, cool, corporation, cute, Daily Show, Damon, dance, darkness, David, debated, debut, decisions, destiny, determinism, dialogue, dick, dicking around, different, Do Androids Dream Electric Sheep?, doors, drive, embarassing, Emily, ethics, exciting, fashion, fate, faults, feature, fight, film, first, Flickering, focus, framework, free will, funny, Gary, George, god, goo, good, Guardian, gum, hard, hats, holes, Hollywood, Hume, ideas, image, incident, Jason, John, Jon Stewart, K, Kant, leads, Leibniz, Liam, liberty, line, losing, love, luck, Mad Men, manhattan, masticated, mate, Matt, meaning, method, Minority Report, mix, Money, movie, musings, myth, narrative, new, New York, Nolfi, Norris, novel, pacing, path, performances, perhaps, Phillip, philosophy, Ping, plot, points, policy, Politics, postwar, praise, Ray, resonant, Review, romance, route, sci-fi, screenplay, script, Senator, set, sex, sight, sisters, skyscrapers, Slattery, soul, speech, Stamp, statue, story, Street, stunts, style, suits, superb, symbol, talking, technique, teleport, Terrence, The, The Man in the High Castle, thinking, thriller, ties, toilets, top, Trim, turning, tv, twists, UK, Ultimatum, up, valid, Verdict, water, Webb, winning, worthwhile, writing
Fernando who? With a certain £50 million Spaniard well and truly nullified on his Chelsea debut and a fourth consecutive win for Liverpool, things are finally on the up on Merseyside. On Monday Anfield veteran Jamie Carragher spearheaded calls for the apparent architect of the revival, the messianic Kenny Dalglish, to be given the managerial job full-time. At the moment his clean-up as caretaker seems to be unstoppably accelerating, but is he really the right man to orchestrate Liverpool’s return to the top four in the long run and perhaps in the future once again push for the Premier League title?
What’s fairly certain is that you won’t get an argument based on pure reason from a Liverpool fan. King Kenny rules the Kop and as far as they’re concerned current results are mere confirmation of his status as a divine saviour. Incidentally it was reassuring to hear Liverpool’s American owner champion the atmosphere of the Kop as something unrivalled and irreplaceable last week, as he announced he would reconsider the club’s plans for a new stadium in favour of an expansion of Anfield. One thing Dalglish’s rebirth as manager undoubtedly proves is the galvanising power of tradition and distant American owners would do well not to disregard the heritage that could still play a pivotal rule in luring the talent needed for Liverpool to get back to the heights they once scaled.
Carragher was wise on Monday not to tear into the methods and tactical nous of previous manager Roy Hodgson. In my opinion Hodgson remains a shrewd manager capable of great success, who was given an unfair hearing from the start at Anfield and not enough time to turn a dire inheritance around. Substantial blame for Liverpool’s failings this season must rest both with the players and disruptive behind the scenes shenanigans. But Carragher was also spot-on when he said Dalglish had got everyone “onside”. Will the problems come however, when unity and renewed hope cease to be enough?
Looking on as Dalglish took over there appeared to be some worrying signs. After a better performance against Manchester United in the FA Cup, which nevertheless lacked attacking punch, they succumbed to a loss against Blackpool. But then Blackpool almost outplayed and defeated United not long ago at home. It would definitely have been unfair to judge Dalglish so prematurely.
However then there was the captivating comings and goings in the transfer market on the final day of the deadline. Endless column inches have lambasted the out of control decadence and excess of football today, but ultimately there is no way back to the “good old days”. The best the fans and the public can hope for is that the big money filters through to the grass roots and puts something back.
Talking of the “good old days” though, I couldn’t help but think of the time Dalglish has spent out of football and then look at his key new signings to fill the hole left by the outgoing Torres. Despite the new dimension of crazy money, Dalglish appeared to be paying over the odds, unavoidably due to the rush, for a traditional target man in Andy Carroll. And Uruguayan Luis Suarez from Ajax seemed to be the tricky little goal-scorer to partner him. In the past Dalglish created and subsequently relied upon classic strike partnerships like Sutton and Shearer at Blackburn to propel his teams to success. Clubs no longer seem to have these attacking pairings. Has the age of the target man, of the little and large partnership, passed for a reason? Does it no longer work? Or would a new back to basics focus on team chemistry and complimentary traits work wonders for Liverpool?
Obviously until the unproven talents of Suarez and Carroll play together, the jury is still out. Undeniably both players have potential, but they were also overpriced. But then Liverpool simply had to gamble and replace the disaffected Torres because their season needs saving right now. They couldn’t wait till the summer and watch their prestige diminish still further. Ultimately there are more immediate concerns surrounding the possible appointment of Dalglish as permanent boss.
Mike Ashley tried it at Newcastle with Kevin Keegan. Times are hard so let’s bring in the one man the fans can’t possibly criticise me for, even when things go wrong. With a bit of luck his sheer presence will energise the players and gee up the fans. Are Liverpool simply experiencing the short-term Kenny Dalglish effect right now? When it disperses, does he have the vision and modern coaching ability to lead Liverpool into the future?
Despite the worries, overall the outlook is good. Alan Shearer is forever praising Dalglish’s “man management” abilities on Match of the Day and I’d have to agree, simply from the evidence, that he seems to have the difficult knack of motivation and inspiration nailed. Dalglish tried to insist no mention of Torres’ treachery was made in the dressing room prior to Sunday’s Stamford Bridge clash, but my word somehow he kicked some urgency into his players, instilled some fire and passion in their bellies. Chelsea rarely forced Reina into action.
More importantly perhaps, Dalglish got the game against Chelsea tactically perfect. Three central defenders, lead by a reborn Carragher, coped almost effortlessly with the hopelessly narrow attack of Chelsea. Dirk Kuyt was given the chance to play as a striker for a change, and relished the opportunity to apply his phenomenal work rate on his own down the middle, a constant nuisance to the Chelsea defence. If Dalglish can continue to raise the confidence of his squad, in tandem with the excellent coaching of number two Steve Clarke, Liverpool should end this season strongly and start the next with a far better platform for success.
Posted in Uncategorized
Tagged 1-0, 35, Ajax, American, Andy, Anelka, Anfield, Ashley, atmosphere, attack, £50 million, Big, Blackburn, Blackpool, blog, Blues, boss, bridge, Britain, buy, Carragher, Carroll, CaughtOffside, Cech, Chelsea, choice, Clarke, Community, contributor, correct, crazy, Dalglish, day, deadline, defender, Dirk, Drogba, effect, England, Everton, Ewood Park, FC, fee, Fernando, football, four, future, Gerrard, goals, grass, Henry, heritage, history, Hodgson, Jamie, Johnson, Keegan, Kenny, Kevin, King, Kop, Kuyt, leader, leadership, Liam, Liverpool, long-term, longevity, Luis, Man City, Man Utd, Manager, Match of the Day, Meireles, Merseyside, Mike, million, monarch, Money, Newcastle, nil, One, outdated, partnership, players, pounds, price, Question, Raul, Red Sox, Reds, Reina, right, roots, Roy, sell, Shearer, short-term, skipper, soccer, sport, stadium, Stamford, sterling, Steve, Steven, Stevie G, striker, Suarez, success, Sunderland, Sutton, Tactics, Terry, timeless, top, Torres, Tottenham, transfers, Trim, UK, vision, writer, writing
At Waterloo station the other day I finally succumbed to curiosity. I found myself staring blankly at a WH Smiths emblazoned with a small red letter “i”. In just one moment, demoralised and waiting for a train, all the hype and advertising culminated for me. It was only 20p, let’s see what all the fuss is about. I lugged my stuff over to the store, handed over my solitary coin and headed for a drink to dissect the nation’s latest news phenomenon.
Or is such a big deal? I sit here with two copies, having purchased a second for the purposes of writing this piece. And from the outside it doesn’t look so extraordinary. Sure I’m familiar with the concept, the image they’re trying to sell. It’s a concise compilation of news and opinion, an intelligent but manageable information snack to be devoured by your busy city type. It ought not to appeal so greatly here in my rural setting, and yet the first two local shops I tried were sold out yesterday. Not just a paper for commuters rushing through London terminals and underground stations then? Perhaps it does have some foundations of longevity; having said that, it could simply be the novelty buy of the moment.
If you’re reading this and saying to yourself “what on earth is i?” I am frankly astounded. I don’t believe you can have avoided the marketing blitz accompanying its release. It adorns the side of London buses, plasters newspaper stands and rules the ad breaks at times. The strap-line at the top of the front page reads: “As seen on TV: Britain’s concise quality paper”. They’re fully aware of the exposure i is getting and I’m guessing the idea is to hook regular readers early. The dirt cheap price will be crucial to the appeal, as will the two key selling points; concise and quality. It’s broadsheet meat in tasty tabloid nuggets.
Essentially it’s a bite-size version of The Independent. The fact that it’s The Independent launching the i does bode well in many respects; The Independent is the newest established national paper in this country. Launched in the eighties it knew how to exploit gaps in the market with price, design, image and politics. Nicknamed the Indy, it used the slogan “It is. Are you?” at its birth in 1986. Such lines show that even back then this was a paper that knew how to bag itself a target market of aspiring intelligent types looking to distinguish themselves from The Guardian or The Times. It would be simultaneously liberal and opinionated, and respected and trusted. In 2003 it took on a tabloid format, which begs the question, why the need for the i?
The clue is in the name. The i is unashamedly jumping onto the Apple bandwagon. We arrive in a new decade, the teenies or whatever follows the noughties, grappling with the coming of the iPad. The iPad seems to herald a new media age in a lot of ways. Countless commentators and reviews argue over its purpose, with many concluding it does not have a particularly functional one. In technology the iPad is halfway between a laptop or netbook and a smartphone or iPod. It fails to do certain things these old staples do so well, whilst also doing some new things no one is quite sure whether we want yet. Most reviews also conclude that the iPad is so much fun, it scarcely matters what it’s for. It’s an inexplicable indulgence, until the content starts to catch up.
But unavoidably the ethos around the iPad is the direction of travel, the way things are going. People want everything they do, everything they consume, to be aesthetically dazzling and finely crafted. They want to look cool when they read the news and they want to feel cool. They want it to be easy but still be well informed afterwards. They want colour and images. The i is the newspaper equivalent of the iPad; it’s well designed and bright and fun, but it hovers in a new uncertain territory between purposes. Is it broadsheet or tabloid? Paper or magazine? Light or heavy news?
At first I was reading the i trying to work out whether it lived up to its brief of “concise quality” sufficiently, and even if it did, whether it was good enough to warrant such a category of publication. I mean can’t even the busiest person simply selectively scan their favourite paper? I was judging each article to decide whether it had the depth of broadsheet and snappy digestibility of tabloid. The selection of topics for articles is certainly suitably intelligent, with nothing too light or smutty about cheap celebrities creeping in. On the snappy front the opening double page has a “news matrix” with summaries of the day’s top stories, so the reader has at least an overview of everything. This does seem surprisingly handy.
In fairness to most of the articles about serious stories, they do an admirable job of cutting right to the point without being patronising or watering the issue down. But unavoidably there is an unsatisfying lack of depth. Everyday there is a fairly substantial opinion piece however, which can’t be accused of cutting corners. Indeed the opinion section of the paper is a good example of successful fusion between manageable and satisfying content. An “opinion matrix” summarises views from other publications, a bold and genuinely informative move in keeping with The Independent tradition, adjacent to an article from one of their writers. I really like that it quotes other papers, and I imagine the average commuter without the time to buy and read a range, does too. There is only the one opinion piece per day though.
This week the content of the i has been somewhat heavy on anti-Murdoch sentiment, what with the ongoing hacking story and the takeover of Sky forever raging, which I found tiresome. It’s of course admirable to expose such stories, under reported in other papers, but it compromises the potential for other news and comment in such a small paper, and also The Independent tradition of staying above the fray (despite an undoubtedly left-wing reputation).
The television schedule is well designed, split as it is into categories with key programmes, and a smaller list with the all junk underneath. Ideal for those that work all day. There’s also a section called “iq” which seems to be dedicated to the likes of style and recipes and again has a good balance between brevity and depth. The arts area of the paper seems somewhat recycled each day, with film and theatre listings and descriptions; no reviews. Not being a businessman I wouldn’t know if the business section was adequate, but it has its own “news matrix” which seems a good, broad introduction to all the main action of the day. The sports pages are really quite short but do touch on all the main issues; football transfer gossip, Six Nations, Andy Murray.
After all this analysis though I remembered how crucial the comparison with the iPad is to understanding the i. Frequently I toy with it in those cavernous Apple stores, knowing full well I haven’t the funds for such an extravagance or even if I would use it at all, should I win the lottery or rob a bank. But every time I go in for a discrete fondle of the touch screen, that indescribable feeling Apple manufactures so well washes over me. That feeling of being at the forefront; the vanguard of technological advancement. As if I’m in an incredibly cool sci-fi film, not my mundane life. That feeling of childish play, somehow fused with the realisation you’ve arrived as an adult with the James Bond gadget to prove your maturity and success. Look at the tech they let me unleash! Behold the luxuries that make up my exciting everyday existence!
Like the iPad, the i is a symbol of a life style choice, a lot more than just a paper. Now it might be the case that your choice of paper has always been a significant indicator of outlook and ambition, but the i is a heightened version, harnessing the 21st century Apple fever. It popularises that choice and makes it available to the masses as a statement of intent. “Look at me, I am intelligent but too busy to stop, I’ve arrived!”
Even if you don’t consciously think this, the colourful design and appeal of the i put it on that similarly luxurious plain to the iPad. It really is well designed, easy to read and pretty to look at on some pages. And why shouldn’t intelligent news be a pleasure to look at? Why does it have to be bunched in dense text and an excruciating eyesore? Especially when you’re jammed in like sardines on the tube. The colour coded pages help you swiftly find what you’re looking for and the multitude of colour photographs let you feel the news, experience the world, rather than simply read about it. Like the touch screen of the iPad, the i feels interactive at times and immersive despite its concision.
One thing that really baffles me is the continually shabby state of The Independent website following the launch of the i. To truly capitalise on the stylish Apple-like aesthetic they’re cultivating with the i, they would lure people to their equally swish website. But for ages The Independent’s website has been the drabbest online newspaper around. Some would simply call it functional, with its white background and lack of trimmings. But a hideous mustardy brown colour is used across the top and the font is squat and awkward to read. It’s a real shame, because it’s so bad it often puts me off delving into the regularly insightful, impressive content, which has real depth that goes beyond the snippets in the prettier i.
I would do well not to push the comparison with the iPad too far. The i lacks the level of interactivity and excitement cutting edge technology like the iPad can provide. It is, at the end of the day, a slimmed down newspaper. But its design and marketing reflect a cultural trend. There’s nothing wrong with what the i is trying to achieve, and it’s admirable in fact to see something try and keep print publications fresh and competitive. The threats of the iPad and the internet could jeopardise journalism and courageous solutions are needed. The i does the right thing by embracing the challenge of our new aesthetically obsessed, Apple stuffed world, rather than denying it. With its colour, cool and seamless advertising spaces and refreshingly un-patronising news, the i has the potential to be more than an early 2011 fad. Crucially, at 20p, you may as well give this stylish “essential daily briefing” a whirl, before properly digesting your preferred daily in the evening.
Posted in Uncategorized
Tagged 1986, 2011, 20p, 21st century, ability, advert, aesthetic, app, Apple, article, arts, Bethnal Green, bite-size, bold, Bond, branch, breadth, brevity, brief, briefing, broadsheet, bus, Business, busy, cheap, childish, choice, chunks, circulation, City, colour coded, colourful, commuter, concise, content, controversy, cool, crafted, cultural, culture, Daily, decade, depth, design, drab, eighties, essential, exciting, experience, fad, fashion, feel, fever, fine, flop, font, format, fray, fresh, gadget, gamble, global, hacking, headline, heavy, i, immersive, Independent, Indy, info, information, intent, interactive, internet, iPad, ipod, iq, James, jobs, journalism, Liberal, lifestyle, light, listings, Liverpool Street, London, longevity, magazine, marketing, matrix, media, MI6, multitude, Murdoch, needed, new, news, news matrix, News of the World, newspaper, noughties, nuggets, of, off, online, opinion, opinionated, paper, patronising, phase, photographs, photos, piece, play, point, pointless, political, popular, pretty, print, publications, purpose, Q, quality, quotes, read, refreshing, respected, revenue, revolution, risk, Rupert, rural, shabby, SIS, Sky, snappy, Society, sport, stale, statement, Steve, stylish, Sunday, tabloid, takeover, tech, teenies, terminals, territory, The, The Evening Standard, The Guardian, The Mirror, The Star, The Sun, The Telegraph, The Times, trend, trusted, tube, tv, type, typography, uncertain, underground, urban, varied, Waterloo, web, website, World