GI Joe: The Rise of Cobra – yes you read that correctly

I’ll start with a revelation; I paid actual money to own this on DVD. It was cheap, it was on offer, but nevertheless I handed over real currency. Why not just burn a wad of cash instead? The answer is that these days I am so enjoying wearing my critic’s hat that I actively sought out a film on the shelves of HMV that would prove the perfect target for a volley of vitriol on a day of frustration. Yes bad films can be painful to endure, but take a tip from me; write derisively about them afterwards and the whole experience is transformed into the best kind of therapy.

I also thought that given the hordes of superhero blockbusters soon set for release, a great many of which based on cinematically underused characters, it would be interesting to examine a film trying to establish a franchise. And more than likely point out all the areas it fails in, thus advising the big cheeses at Marvel and DC and the like, who all hang on my every word.

Having said this despite day after day of dismalness since I purchased GI Joe, days in which I could have done with a cleansing rant, I could not bring myself to sit down to watch it, knowing that watching the film itself would probably shovel manure onto my already foul smelling mood.

Now though the deed is done. All of GI Joe’s 113 minutes rammed down my eyeballs and willingly into the vaults of memory. My verdict will be far from surprising. As usual it’s simultaneously comforting and disheartening to have my own views almost precisely tally with the summary on Rotten Tomatoes:

While fans of the Hasbro toy franchise may revel in a bit of nostalgia, G.I. Joe: The Rise of Cobra is largely a cartoonish, over-the-top action fest propelled by silly writing, inconsistent visual effects, and merely passable performances”

Yes I might be getting it right, but what’s the point in me if I don’t say anything new?

With this in mind then, here are some things that were surprising about GI Joe: The Rise of Cobra:

1)      It’s got a really impressive cast! People pop up from all over the world of film and TV, for even the slightest of roles, and in particular from places kids will love. There’s a Doctor Who being bad (a suitably evil and decent performance from Christopher Eccleston), the Mummy from The Mummy, the villain from Bond film Tomorrow Never Dies as the President, the guy who stops the Mummy in The Mummy, that cool street dance kid, her from Stardust, the serious one from Inception (Joseph Gordon-Levitt, who’s soon to be in Batman too!) and that shouty scientist who saves the world from the inevitability of global warming in The Day After Tomorrow. I can only assume that all the American stars in this loved the toys and all the Brits were paid treasure chests full of booty for their unavoidably sinister accents.

2)      Talking of booty GI Joe has an awful lot of it for a family friendly action story. Dennis Quaid struts around as a General with a stunning beautiful assistant always to hand. Sienna Miller’s cleavage deserved its own recognition on the billboards. Red headed, blonde and brunette beauties are showcased in everything from skin tight “accelerator” suits, to tiny jogging tops or outfits made from 100% leather. Obviously to enjoy GI Joe at all you leave plausibility and realism at home. But there’s something disturbing about all this flesh for a potential franchise based on toys and a film with a 12 rating. It’s like the Playboy bunnies broke into Toys R Us and are teasing you before an orgy.

3)      I enjoyed (some of) it. Maybe it was just Sienna’s constant pouting. But the extended action set piece in Paris was quite creative at times; over the top and overflowing with visual effects for sure, but enjoyable compared to the other numerous grandstand battles.

The most annoying thing about GI Joe: The Rise of Cobra was its endless focus on the back-story of various characters. This is saying something. Most of its irritating faults are obvious; the wooden and unwatchable Channing Tatum, the relentless pointless noise, the other mechanical actors playing cartoon cut outs, the fact that the whole thing is a lifeless mess. Perhaps what was really annoying about the continual flashbacks and diversions to show how the characters all had past grudges against each other, was that it made GI Joe have ambitions that went beyond making noise. Almost as if they thought they were telling a narrative that could be called “engaging” or kick-starting a franchise that could be “successful”.

The very opening scene, with absolutely atrocious French and Scottish accents in the 17th century, tried far too hard to give the characters meaning and seemed redundant in reality. Studio chiefs take note: don’t fuck with history or flit through the past lives of your characters. Even if you’re trying to sell the toys they’re based on.

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